111022 ux presentation
TRANSCRIPT
-
7/31/2019 111022 UX Presentation
1/44
Nicky Szmala | Christian Drehkopf | October 20113DS Shanghai @Tongji University
From napkin sketch to IPO
A workshop on UX for startups
-
7/31/2019 111022 UX Presentation
2/44
Agenda
-
7/31/2019 111022 UX Presentation
3/44
Europe
Germany_Berlin (onsite)Germany_Dusseldorf (onsite)Germany_Hamburg (onsite)England_LondonFrance_ParisFinland_Helsinki (onsite)
North America
USA_Santa Monica
Asia
China_Beijing (onsite)
China_Shanghai (onsite)China_Guangzhou (onsite)Singapore (onsite)UAE_DubaiJapan_Tokyo
Nicky in a nutshellCorporate side Startup side
-
7/31/2019 111022 UX Presentation
4/44
LOS
ANGELESNEW
YORK
BERLIN
SHANGHAI
PARIS
LONDON
HELSINKI
SEOUL
CHICAGO
Selection of clients
Chris in a nutshell
10 years experience in the advertising and designworld for offline, online, mobile and digital media
Design Lead at iconmobile Group, Berlin, Germany delivering high end digital user experiences
Member of
-
7/31/2019 111022 UX Presentation
5/44
Topic today
-
7/31/2019 111022 UX Presentation
6/44
This is an experience
-
7/31/2019 111022 UX Presentation
7/44
And this too
-
7/31/2019 111022 UX Presentation
8/44
And of course this
-
7/31/2019 111022 UX Presentation
9/44
Or this
-
7/31/2019 111022 UX Presentation
10/44
But also this
-
7/31/2019 111022 UX Presentation
11/44
A simple model
-
7/31/2019 111022 UX Presentation
12/44
rJb=ErX F==~o =o =~=o ==
=~==~=o I==o =K=
fpl=VOQNJONM
o o =o =~==~o
-
7/31/2019 111022 UX Presentation
13/44
Where UX can have an impact on your
business
-
7/31/2019 111022 UX Presentation
14/44
UX is about input
5 WayJumpingfrom linkto link
5 WayCursorbased
Touchscreen
-
7/31/2019 111022 UX Presentation
15/44
and output
28
Features 6
FeaturesBrowseViewSlideshowShareAirPrintAirPlay
3FeaturesBrowseViewShare
-
7/31/2019 111022 UX Presentation
16/44
and the connections.
-
7/31/2019 111022 UX Presentation
17/44
But also about content strategy
-
7/31/2019 111022 UX Presentation
18/44
and content management.
-
7/31/2019 111022 UX Presentation
19/44
and content management.
-
7/31/2019 111022 UX Presentation
20/44
Hide the unimportant
-
7/31/2019 111022 UX Presentation
21/44
Good idea bad experience
-
7/31/2019 111022 UX Presentation
22/44
About
-
7/31/2019 111022 UX Presentation
23/44
User Experience is
useful the UX of your product is often thefirst experience your customers have withyour product or service
required your product / service cannot nothave an user experience
innovative designing UX is one of themost efficient ways of communicating andcontrolling your product outcome
-
7/31/2019 111022 UX Presentation
24/44
Designing User Experiences
is an agile process
abstract
real
syntheticanalytic
-
7/31/2019 111022 UX Presentation
25/44
individual
social
rational emotional
User Experience is about knowing your
customer
-
7/31/2019 111022 UX Presentation
26/44
Creating User Experiences
Low-Fi-Prototypes
-
7/31/2019 111022 UX Presentation
27/44
Creating User Experiences
Low-Fi-Prototypes
-
7/31/2019 111022 UX Presentation
28/44
mo ==~I=o ====o =
o =o =~I=
====o ==o =~=~~K
^o ==p~Jb
E=I=o =~=o =~~o F
-
7/31/2019 111022 UX Presentation
29/44
Find and hire designers
www.behance.net
http://www.behance.net/http://www.behance.net/ -
7/31/2019 111022 UX Presentation
30/44
Download professional Web Designs under 50$
www.templatemonster.com
http://www.templatemonster.com/http://www.templatemonster.com/http://www.templatemonster.com/ -
7/31/2019 111022 UX Presentation
31/44
Crowd Source Design
-
7/31/2019 111022 UX Presentation
32/44
Rappid Wireframing Tool
www.balsamic.com
-
7/31/2019 111022 UX Presentation
33/44
Measuring User Experiences
Using the right method
generative formative predictive
Qualitative
Quantitative
Time
-
7/31/2019 111022 UX Presentation
34/44
Measuring User Experiences
Paper Based Prototyping
-
7/31/2019 111022 UX Presentation
35/44
Measuring User Experiences
Customer Recreation
-
7/31/2019 111022 UX Presentation
36/44
Measuring User Experiences
Qualitative
Your PC
CamtasiaStudioTrailVersion
WebcamorSteadycam
-
7/31/2019 111022 UX Presentation
37/44
Measuring User Experiences
Qualitative
-
7/31/2019 111022 UX Presentation
38/44
Test Drive
-
7/31/2019 111022 UX Presentation
39/44
Measuring User Experiences
Quantitative
-
7/31/2019 111022 UX Presentation
40/44
b=o ==~=~==~=o =
=o =K
^=b
-
7/31/2019 111022 UX Presentation
41/44
SOURCE: http://sixrevisions.com
-
7/31/2019 111022 UX Presentation
42/44
John Maeda
Simplicity-> A book about howto design
Steve Krug
Rocket Surgery -> Do-It-Yourself guidefor usability testing
Adaptive Path
Subject to Change-> Why user experiencematters + examples
Recommended Books
-
7/31/2019 111022 UX Presentation
43/44
-
7/31/2019 111022 UX Presentation
44/44