replicon ux presentation
DESCRIPTION
This is a presentation made to Replicon outlining issues in their current User Experience.TRANSCRIPT
![Page 1: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/1.jpg)
Replicon Trial Landing Page UX Redesign
Re-Focus on User Goals for Results
![Page 2: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/2.jpg)
Goal Based DesignStep 1: Define Goals
![Page 3: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/3.jpg)
User Goals
![Page 4: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/4.jpg)
•Learn about Web TimeSheet
•Decide if I want to buy Web TimeSheet
User Goals
![Page 5: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/5.jpg)
•Learn about Web TimeSheet
•Use the trial
•Obtain additional information
•Decide if I want to buy Web TimeSheet
User Goals
![Page 6: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/6.jpg)
•Learn about Web TimeSheet
•Use the trial
•Obtain additional information
•Decide if I want to buy Web TimeSheet
•Match features to needs
•Measure ease of use
•Obtain system mastery
User Goals
![Page 7: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/7.jpg)
Business Goals
![Page 8: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/8.jpg)
•Convert trial user into customer
•Marketing/branding
Business Goals
![Page 9: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/9.jpg)
•Convert trial user into customer
•Click purchase button
•Call or email sales staff
•Marketing/branding
Business Goals
![Page 10: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/10.jpg)
•Convert trial user into customer
•Click purchase button
•Call or email sales staff
•Marketing/branding
•Spread message through user
•Influence future purchasing decisions
Business Goals
![Page 11: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/11.jpg)
Goal Based DesignStep 2: Align Goals
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Alignment
Learn about Web TimeSheet Marketing/branding
User Goal Business Goal
![Page 13: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/13.jpg)
Alignment
Learn about Web TimeSheet Marketing/branding
User Goal Business Goal
Alignment
Provide easily accessibleinformation that also pushes marketing messages.
![Page 14: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/14.jpg)
Alignment
Make purchasing decision Convert trial user to customer
User Goal Business Goal
![Page 15: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/15.jpg)
Alignment
Make purchasing decision Convert trial user to customer
User Goal Business Goal
Alignment
• Make purchase as easy as possible.
• Remove barriers to purchase decision.
![Page 16: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/16.jpg)
UX GoalsPurchase
• Make purchase as easy as possible.
• Remove barriers to purchase decision.
Information
Provide easily accessibleinformation that also pushes marketing messages.
![Page 17: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/17.jpg)
Goal Based DesignStep 3: Check Against Persona
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“I’ve filled in my information, let’s see what
this can do.”
User Persona Walk Through
• Upper management
• Doesn’t have time for deep exploration
• Doesn’t want to experiment
• “Give me results now!”
• High expectations
Persona
![Page 19: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/19.jpg)
Select a feature.
User Persona Walk Through
PurchaseInformation
Use the feature.
Look up additional
information.
Mastered the feature?
Learned
enough?
YES
NO
NO
Find purchase button or contact
information
YES
Purchase
![Page 20: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/20.jpg)
User Persona Walk Through
If this takes too long or is too frustrating…
This doesn’t happen.
![Page 21: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/21.jpg)
UX GoalsPurchase
• Make purchase as easy as possible.
• Remove barriers to purchase decision.
Information
• Provide easily accessible information that also pushes marketing messages.
• Make sure information gathering stage delivers results quickly and easily
![Page 22: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/22.jpg)
Goal Based DesignStep 4: UX Redesign
![Page 23: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/23.jpg)
Current Landing Page
![Page 24: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/24.jpg)
Select Main Function
Selected Main Function specific actions. Purchase Button
Contact by email or phone
Learn More and Help
Current Landing Page
![Page 25: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/25.jpg)
Select Main Function
Selected Main Function specific actions. Purchase Button
Contact by email or phone
Learn More and Help
UX Goals
Purchase
Information
![Page 26: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/26.jpg)
Recommendation 1:
Trial Bar
![Page 27: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/27.jpg)
Select Main Function
Selected Main Function specific actions. Purchase Button
Contact by email or phone
Learn More and Help
Trial BarPurchase NowYour Trial AccountMore About [Function Being Viewed]
Help Video Help Index17 Days Left
SupportEmail Call
![Page 28: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/28.jpg)
Trial BarSupportEmail Call
Information
Purchase NowYour Trial Account17 Days Left
• Always present• Contextual to
functions being used or looked at
• Help or video appears in overlay box, not in separate popup
• Index allows non-contextual information to be viewed
More About [Function Being Viewed]Help Video Help Index
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Trial Bar
Purchase
Purchase NowYour Trial Account17 Days Left
• Always present• Constant but
subtle call to action
• Also provides easy access to support
More About [Function Being Viewed]Help Video Help Index
SupportEmail Call
![Page 30: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/30.jpg)
Recommendation 2:
Getting Started Guide
![Page 31: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/31.jpg)
Select Main Function
Selected Main Function specific actions.
Learn More and Help
Getting Started GuidePurchase NowYour Trial Account More About [Function Being Viewed]
Help Video Help Index17 Days Left
Getting Started
Select One:
Fill in a Timesheet
Request Time Off Approvals
Manage Employees
Timesheet Setup Reports
![Page 32: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/32.jpg)
Select Main Function
Selected Main Function specific actions.• Makes next
step obvious• Subtle
reminder of key features
• Rest of screen can be deactivated until a button is pressed
Learn More and Help
Getting Started GuidePurchase NowYour Trial Account More About [Function Being Viewed]
Help Video Help Index17 Days Left
Getting Started
Select One:
Fill in a Timesheet
Request Time Off Approvals
Manage Employees
Timesheet Setup Reports
Information
![Page 33: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/33.jpg)
Select Main Function
Selected Main Function specific actions.
Learn More and Help
Getting Started GuidePurchase NowYour Trial Account More About [Function Being Viewed]
Help Video Help Index17 Days Left
Show Start GuideLogged in: Admin
Can be returned to at any time.
![Page 34: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/34.jpg)
Goal Based DesignStep 5: Internal Stakeholder Testing
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Internal Stakeholder Testing
•High-fidelity functional wireframes
•Collect comments
•Modify
•Repeat
![Page 36: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/36.jpg)
Goal Based DesignStep 6: External Testing
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External Testing
•Selected clients and partners
•High-fidelity functional wireframes
•Collect comments
•Modify
•Repeat
![Page 38: Replicon UX Presentation](https://reader033.vdocument.in/reader033/viewer/2022061218/54b7af1c4a795993718b4a45/html5/thumbnails/38.jpg)
Goal Based DesignStep 7: Live Iteration
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Iterate
•Release to limited audience
•A/B tracking
•Modify
•Repeat