28th May 2014 – Dubai, UAE

Suite on HANA:

The New Norm for Innovation Andre Borchert – Center of Excellence SAP HANA – Europe, Middle East & Africa

SUGMENA, May 2014

© 2012 SAP MENA. All rights reserved. 4

Innovation is the most important aspect of a thriving business

it’s what makes it stand out among the market place,

prevents it from going stagnant,

helps it to grow

and drives humanity forward

The true meaning of innovation lies in combining technology advances and business practices to transform the way our customers experience interacting with us

40% executives worry that their organizations will not

keep pace with technology change and lose their

competitive edge.

– McKinsey study, 2013

” “

Drive business

innovation

Keep the

lights on

Technology Stack

of multiple layers of hardware & software

User Experience

the ability to engage customers and users

28%

72%

Drive business

innovation

Keep the

lights on

Consumption

of new technologies

to differentiate

Forrester IT Survey,

2013

What is the single biggest hurdle to Innovation in IT?

Complexity in IT Landscapes!!!

© 2012 SAP MENA. All rights reserved. 6

One atomic copy of data for

Transactions + Analysis, all in Memory

Eliminate unnecessary complexity and latency

Less hardware to manage

Accelerate through innovation, simplification + in-memory

3 copies of data in different data models

Inherent data latency

Poor innovation leading to wastage

Transactions + Analysis + Acceleration

processes separated

SAP HANA (DRAM)

Transact

ETL

Analyze

ETL

Re-think Data Management for Real-time Innovations Need to eliminate redundant data copies, materialization and models

A Common Database Approach for OLTP and

OLAP Using an In-Memory Column Database Hasso Plattner

Accelerate

Cache

VS

© 2012 SAP MENA. All rights reserved. 7

Supports any Device Any Apps

Any App Server SAP Business Suite and BW ABAP App Server JSON R Open Connectivity MDX SQL

Other Apps Locations Real-time HADOOP Machine Unstructured Transaction

HANA Platform SQL, SQLScript, JavaScript

Integration Services

Spatial

Business Function

Library

Search Text Mining

Predictive

Analysis Library

Database

Services

Stored Procedure

& Data Models

Planning Engine Rules Engine

Application & UI

Services

More than just a database – The SAP HANA Innovation Platform

SAP HANA Platform converges Database, Data Processing and Application

Platform capabilities & provides libraries for Predictive, Planning, Text, Spatial,

and Business Analytics to enable business to operate in real-time

© 2012 SAP MENA. All rights reserved. 8 © 2014 SAP AG. All rights reserved. 8

Good answers are available now Stemming from a fundamental question…

14 years after R/3, what would an ERP system look like if we start from scratch?

Hasso Plattner Institute,

Potsdam 2007

© 2012 SAP MENA. All rights reserved. 9 © 2014 SAP AG. All rights reserved. 9

OLTP & OLAP together

Hybrid deployment model

Integration

Simpler IT with Choice

SAP Business Suite powered by SAP HANA Reinventing suite of applications

New applications

New business processes

New business models

New UX tailored by role

Instant insight to action

All devices

Innovation Foundation

Personalized User Experience

© 2012 SAP MENA. All rights reserved. 10

New business models SAP HANA INNOVATION @ Customers

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10

Drive innovation by improving forecasting models

Analyse Big Data from sensors.

Engaging customers and building fandom

Built state of the art experience for fans..

Improve diagnostic through pattern detection

300M records; analysis in 2-10 seconds.

Predict customer purchase sentiment

Seasonality Analysis in 5 seconds.

Cost Reduction, Tire Life Extension

40 billion events per year analysed.

Customer Insight

Detect critical signals from 50+ PBs of data in eBay EDW.

Performance Insight of Customer Behaviour

Improved ROI of campaigns by targeting the right audience

Customer

© 2012 SAP MENA. All rights reserved. 11 © 2014 SAP AG. All rights reserved. 11

Generally Available

In Ramp Up

Accelerated Trade Promotion Planning

Sales & Operations Planning

Demand Signal Management

Customer Engagement Intelligence

Fraud Management

New applications Beyond acceleration of conventional business processes

Operational Equipment Intelligence

Convergent Pricing

Simulation

Energy & Environmental

Resource Mgmt.

Customer Activity

Repository

McKesson

Atmel

Portfolio & Project

Management

© 2012 SAP MENA. All rights reserved. 12 © 2014 SAP AG. All rights reserved. 12

New business processes Real-time Value of Finance powered by SAP HANA

Suite on SAP HANA

SAP HANA Platform

Integrated

Business Planning New capabilities and enhanced

integration for ERP and BPC

10.1.

Smart Cash

Management New product for

Group Cash Management

Smart

Accounting Alternative in-memory

functionality for ERP customers

Fraud & Audit

Management.

New SAP HANA-based

products for fraud detection

and assurance

Sm

art

Fin

an

cia

ls

So

H

Applications Accelerators

Us

er

Ex

pe

rie

nc

e

SAP Smart Business Cockpits & SAP Fiori

New HTML5-based user interfaces

• “New Financials on HANA”* will be offered on in-memory databases only

• Ramp-Up has started * final product name tbd

© 2012 SAP MENA. All rights reserved. 13 © 2014 SAP AG. All rights reserved. 13

New business processes Introducing SAP Smart Accounting

Logistics

Document

CO

Document

FI

Document

Totals & Indices

Financial Accounting

Totals & Indices

Management Account.

From … Stability

Processing

Analytics

CO Document

FI Document

Flexibility

HANA views on the fly

Pre-Defined Aggregates

Flexibility

Stability

Processing

Analytics Logical document

Logistics

Document

… To

Customer benefits

• Factor 7 reduction of

DB footprint

• Harmonized internal

and external reporting

• Account driven data

model

• Significantly reduced

reconciliation effort

• Higher flexibility in

reporting and data

customization

• Significantly reduced

memory consumption

© 2012 SAP MENA. All rights reserved. 14

SAP R/2 SAP R/3 1.0 SAP R/3 2.0 SAP R/3 3.1 SAP R/3 4.0 SAP R/3 4.6C mySAP.com mySAP ERP 2004

A brief history of user experience by SAP

SAP Smart Business Cockpits

14

© 2012 SAP MENA. All rights reserved. 15

Accelerated roadmap for SAP HANA From database to platform – THE NEW NORM for Innovation

SAP Fiori

SAP Smart

Business

Cockpits

+HANA Apps

SAP HANA

Enterprise Cloud

SAP Business

Suite powered by

SAP HANA

SAP NetWeaver Business

Warehouse powered by

SAP HANA SAP HANA

Agile Datamarts

SAP HANA Apps &

Accelerators

2011 January 2013 April 2012 May 2013

Real-time analysis

and reporting

OLAP & OLTP

together

New cloud

deployment option

New

user experience

October 2013

Question from our customers is not “Why HANA? – anymore.”

It’s “Why not?, Why not NOW?”

We have the prove:

• Total HANA Licensed customers = 3310 thereof 1355 with Suite, Apps and Accelerators “>1/3 is SoH”

• Total HANA Live productive customers = 625 thereof 183 with Suite, Apps and Accelerators (700+ in current projects)

What does the „NEW NORM“ mean for you:

Innovation/$

Time Today Your start

Innovation

GAP

SAP Innovations:

- Realtime Enterprise: SoH

- BIG Data / Predictive

- Social / Mobile

- User Experience: Fiori / Smart

Business

- New Apps: Fraud, Predictive

Maintenance

- Cloud

- Many more…..

© 2012 SAP MENA. All rights reserved. 17

So are you ready for your Innovation journey or do you

still…..

Are you able to

innovate and get your

business ready for the

future?

Thank you

Contact information:

Andre Borchert

SAP HANA Center of Excellence

Europe, Middle East & Africa

Andre.Borchert@sap.com