11:30am-12:05pm edt hopin main stage

11:30am-12:05pm EDT – Hopin Main Stage

Information creates understanding. Understanding reduces perceived risk. And risk reduction spurs purchase. That’s been true for thousands of years. But now, the information our customers used to have about us has vanished, due to the pandemic disruption. Effective immediately, companies need to REWIRE their customer relationships.

12:05pm-12:55pm EDT – Hopin Main Stage

The COVID-19 pandemic has dramatically disrupted our economy, and many franchises are impacted directly. Franchisees need to (1) survive, (2) pivot, and (3) rebuild after the crisis. This session covers eight trends that are accelerating as a result of the pandemic and quarantine, and covers other forms of disruption and provides strategic models to both anticipate and profit from disruptive innovation within your industry.

12:55-1:05pm EDT – 1:05-1:25pm EDT – 1:25-1:45pm EDT –

1:45-2:05pm EDT – 2:05-3:05pm EDT – Hopin Session Rooms

Join FRANdata CEO, Darrell Johnson as he speaks about the current state of franchising, economic outlook for 2021 and the opportunities in store for franchise systems who are ready for change.

Gone are the days of chasing prospects or business as usual. Discover how to reveal your

inner “Revenue Generator Superhero” that will kickstart top-of-mind awareness, drive

traffic to your business, and leap your competition in a single bound! Discover the

counterintuitive strategies, in alignment with your brand, to emerge stronger right now!

This master’s course in engagement will teach you how to create a positive culture of engagement; use engagement to create positive change within your organization; and tap into the collective knowledge of your organization through engagement. Learn how to take your engagement to new levels!

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• In this session you will learn how to approach the transition from a F2F to a virtual conference. We will cover what to consider when selecting your technology and modifying your agenda, best practices for success, engaging your audience and sharing your

message. From the marketing to project management and add on features, we will provide guidance to make your virtual conference engaging and a must attend for your target audience!

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• Now more than ever, franchise development teams are looking to do more deals with less. In this session, you will learn how Tropical Smoothie Cafe is generating leads and has been able to award over 125 units year to date, ways you can qualify prospects in the sales cycle so you are only working the best leads, and how to establish communications with prospects to help them self-select in or out of the sales process.

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Learn more by joining us during this track session.

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• Learn the benefits of multi-unit franchise ownership from a panel of multi-unit franchise owners as well as Rick Grossmann’s Franchise Bible strategies for growing your thriving multi-unit franchise empire.

3:05-3:10pm EDT – 3:10-3:15pm EDT – Hopin Main Stage 3:15-3:45pm EDT – Hopin Session Rooms 3:45-4:15pm EDT – Hopin Session Rooms *See page 12 for full list of Round Table Topics.

4:15-4:20pm EDT –

4:20-4:55pm EDT – Hopin Main Stage

In this presentation, Troy will step through a process to identify the unique opportunity business leaders have in the face of adversity. He will send participants out the door with actionable ideas and leadership skills they can apply instantly.

5:00-5:05 EDT –


Audiences will feel inspired, engaged with Phil’s personal journey of overcoming adversity and learn new tools to help see their own limitations in a new way. His program will help bring focus to what can be done to help each other and themselves rather than look for external resources.

9:00-11:30am EDT –

Hopin Session Rooms

11:30am-12:00pm EDT- Hopin Main Stage

12:00-12:20pm EDT- Hopin Main Stage

12:25-12:30pm EDT - 12:30-12:50pm EDT – 12:50-1:10pm EDT – 1:10-1:30pm EDT –

1:30-2:30pm EDT –

Hopin Session Rooms

In this special interactive session, Scott Klososky, Founding Partner of Future Point of View, will share his future view to the 17 critical factors that will never be the same. This important discussion will bring to light the ultimate impact of the Great Reset. You will not want to miss this presentation as Scott outlines critical pivots and improvements you can make for your organization today.

Join Dr. Ivan Misner, Founder & Chief Visionary Officer of BNI to find out how you can do that through this practical and informative talk. “Called the Father of Modern Networking” by CNN, he is a NY Times bestselling author who will show you how to leverage your network and develop your referral marketing team during these challenging times.

In this program, franchise performance coach Scott Greenberg will share powerful, hard-skills tools you and your managers can immediately use to cultivate a passionate team of all-star employees who will solve problems, delight customers, and grow your business.

Maintaining positive health and productive relations as we move through the pandemic is a priority for all business leaders, family members, and members of our franchise communities. Learn the step-by-step approach for assessing whether someone’s mental health is at risk, tips on how to provide useful emotional support to others, and techniques for lessening the stress produced by the uncertainty we are all facing in our roles through scientific insights and strategies.

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• Training has always been a critical need in franchising, and this need has grown even greater with the large amount of change and uncertainty created by the pandemic. On the

plus side, the pandemic has also greatly increased people’s comfort with video technology. In this session, we’re going to share best practices on how to maximize training and how to onboard new employees via e-learning and virtual led training.

• Collaborative franchise leadership has never been more important than now. How franchisors lead during this COVID-19 pandemic and beyond will be a key difference maker in how franchisees engage and customers align with the brand’s products and services. During this panel discussion we will focus on real world best practices that have made a difference and sustainable for the future.

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The best franchisors grow along with their franchisees to build value for both parties.

Please join us to hear from four veteran franchise executives about how to structure a

franchise system for improved profitability. We will look at the various revenue streams

available to create income for the franchisor, while delivering maximum support and

benefit for franchisees. The discussion will focus on initial franchise fees, royalty schedules,

product and marketing programs, business outfitting, software services, and more!

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• Are you a multi-unit franchisee looking for an exit or looking for capital to grow? Are you a franchisor that has private equity interested in your franchisees? In this session the panel will cover topics such as finding the right private equity partner, succession planning, operating with a private equity investment and accounting and legal due diligence planning

considerations in gearing up your company for sale or gearing up your company to make a purchase.

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• This session will provide you with information on how to acquire existing system units. From optimizing existing business and key metric performance, franchise sales and development, evaluating new regions for development, and the right franchisee experience: the right path, and what teams need to achieve and what your lifestyle might look like. Are you a multi-unit franchisee looking for an exit or looking for capital to grow? Are you a franchisor that has private equity interested in your franchisees? In this session the panel will cover topics such as finding the right private equity partner, succession planning, operating with a private equity investment and accounting and legal due diligence planning considerations in gearing up your company for sale or gearing up your

company to make a purchase.

2:30-2:35pm EDT – 2:35-2:40pm EDT – Hopin Main Stage

2:40-3:10pm EDT – Hopin Session Rooms

3:10-3:40pm EDT – Hopin Session Rooms *See page 13 for full list of Round Table Topics.

3:40-3:50pm EDT -


The key to raising leadership performance lies in the ability to actively listen, embrace change, and close Performance Gaps. This can be achieved by utilizing effective strategies for guarding your time, filling your buckets, and investing your focus in the present. In this powerful session, Alan teaches participants of all titles and tenures how to master the unseen hours by utilizing the mindsets, rituals, and routines of world-class athletes and coaches.

4:30-4:45pm EDT – 4:45-5:45pm EDT – Hopin Main Stage

With more and more companies focused on remote work and distributed teams, Go

Remote has built a virtual team building solution with the future of work in mind. We’ve

combined our unique brand of fun within an innovative video conferencing interface and an

engaging host to bring your remote team into the fold. Be sure to join us for this amazing

event that guarantees to be packed with fun, full of laughs and promises to be a little

competitive! So many fun games including trivia, karaoke, pictionary, and more!

9:00-11:35am EDT-

Hopin Session Rooms

Hopin Main Stage

As if managing people wasn’t difficult enough already, today’s business environment now demands that you manage the crisis and hardships at hand at the same time. In times of stress, many leaders and managers resort to a “one-size-fits-all” approach to work. But your diverse team requires a more effective, nuanced approach now. This session will show you how to manage your diverse team in the most effective way to tackle the hardships we face now and create a dedicated, loyal, and purpose-driven team for the future.

12:25-12:30pm EDT - 12:30-12:50pm EDT – 12:50-1:10pm EDT – 1:10-1:30pm EDT – 1:30-2:30pm EDT –

Hopin Session Rooms

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In 2008/2009 we faced a new world and a changing economic environment. From that we

learnt new rules, new strategies, and new ways to gain new business - or did we? Join these

seasoned franchise leaders as they discuss the things they have learnt and the strategies

they developed from both past economic corrections, and from the last 4 months. And be

sure to bring your questions for the ‘ask them anything’ session after the discussion.

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• In this session, you will hear from a panel of franchise brands to understand the major touch-points that can impact their customers’ online experience and how their online

strategies have pivoted due to the pandemic. Using a funneled approach, we will discuss how awareness, consideration, acquisition, and retention tactics have changed across digital channels, along with developing a new focus for the future.

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• The core of a solid Franchise concept is its successful and happy Franchisees. This session will focus on issues and best practices in creating harmony between the Franchisor and the Franchisee family, sharing in-depth real-life examples and experiences and offering advice from many years of experience. Franchisor/Franchisee relationship Is not always an easy one, but there are many ways to keep harmony in your system and increase both yours and your franchisees’ opportunity for success.

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• Hear from key H.E.A.T. architects on how they were able to utilize Hopin in order to create a successful interactive virtual conference experience. Learn how to maximize your impact through virtual meetings, create engagement within your community, and provide the most return on your investment. It’s clear – virtual meetings are here to stay. Hear how these pioneers of the virtual event market have evolved to live in a world where both high-class, in-person and online meeting options are available.

Learn more by joining us during this track session.

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• En•sure: to make (something) certain to happen. How do best-in-class franchisors ensure their franchises are profitable? What changes are they making today to revive or drive tomorrow’s profits? Join moderators Barbara Nuss, CPA of Profit Soup and Jaffrey Alie of

FranConnect as they interview two of franchising’s top talents, Charles Watson, CEO of Tropical Smoothie Cafe and Mike Skitzki, Operating Partner at Franworth. We’ll explore their insights on sound financial models and the replicable operations, systems and technologies that make supporting franchise profitability scalable.

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• In this innovative, high-energy program, Meridith shares the proven strategies you need to build your leadership bench and design a succession plan that ensures the long-term growth of your franchise. She’ll share what it takes to: build a strong talent pipeline, develop your future leaders, and create a succession plan that gives you clear competitive advantage.

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Access to capital is always critical to franchise growth, but perhaps never more than in the

face of COVID-19. Join this panel discussion to hear leaders in franchising, banking and

finances as they discuss the state of franchise lending as well as tips for franchisors and

franchisees alike.

2:30-2:35pm EDT – 2:35-2:40pm EDT – Hopin Main Stage 2:40-3:10pm EDT – Hopin Session Rooms 3:10-3:40pm EDT –

Hopin Session Rooms *See page 14 for full list of Round Table Topics.

3:40-3:45pm EDT - 3:45- 4:30pm EDT- Hopin Main Stage

Do you remember the last major initiative you watched die in your organization? What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The Four Disciplines of Execution can change all that forever.

• Keys to Facilitating Virtual Meetings

• FDD Revisions During the Pandemic

• From Brick & Mortar to Virtual

• Profitable Growth Through Multi-Unit Expansion: Skills, Resources and Support to Grow your Network

• Creative Financing Methoda and Solutions for Franchisee Funding Issues

• Leveraging LinkedIn for Franchise Sales

• Franchising Business Consultant – Training and Education (Franchisor Focused)

• Search Experience Optimization – A Different “SEO”

• Designated Drivers: Building Brand Trust in a Global Pandemic

• Franchise Relations

• How to Convert Franchise Instructor-Led/In-Person Training to Online Training

• How to Address Negative Reviews on All Major Review Sites

• How to Generate Qualified Leads for Franchise Development

• Private Equity – What to Expect & How to Prepare & Use Cases

• How to Successfully Work with Franchise Referral Consultants to Award More Franchises

• Franchise Sales “Victories” in the Pandemic – What’s Working for Closing Deals

• PPP Forgiveness and Employee Retention Tax Credit for Franchisors and Franchisees

• Who Are You, Really? Why Humanizing Your Staff on Video Drives Sales

• Loyalty is Dead

• How to Design and Implement System Change in this New Normal

• How to Design Training Curriculum

• Smart Franchise Agreement and Manual Changes in Light of COVID

• Franchisee P&Ls: Why Your System Needs Accurate Financial Reporting from its Franchisees,

and How to Obtain It

• Meaningful Financial Conversation: More Important Now Than Ever

• Post-COVID Lending Environment

• Growing Franchise Units

• Building Blocks – First 12 Months of a Franchisee Life

• Five Star Customer Communications

• In Real Life: Delivering an Authentic Brand Experience in a Brick & Mortar Space

• Employee Engagement

• How to Build Consumer Confidence for your Franchise Brand

• Your Brand’s Reputation Matters More than Ever!

• Company Culture in the Middle of Chaos

• Best Practices for Virtual Meetings – Come Share your Experience!

• Cost Effective Ways to Generate Leads for Franchise Development


• Franchise Development Open Discussion – What’s Working and What are the Costs?

• Operations and Process Changes: What Changes have You Made Based on Learnings from Closings and Reopenings

• ASC 606 Update (Franchise Fee Revenue Recognition Trends, Updates &Experience)

• Stock Photos are Costing Your Sales – Why Authentic, Real Stories on Video Drives Franchisor Growth

• Value Versus Discounts

• Early Dispute Resolution Best Practices in Order to Avoid Litigation

• Onboarding New Franchisees

• Smart Franchise Relations Moves in Light of COVID

• Addressing Constantly Moving and Vastly Varying COVID Regulations

• Profit Recovery: Control Expenses or Invest in the Future?

• Why 401(k) Rollovers are Good Franchisee Funding Solutions Right Now

• Unit Level Performance (Franchisor Focus)

• Digital Curb Appeal for Home Services

• Digital Signage: Future or Fad?

• Building Culture in the Age of COVID

• Is In-Person, Virtual or Video-Based Training the Future of Franchise Training?

• Best Practices for Owners Responses to Online Reviews

• Best Practices in Franchise Meetings – Come Share Your Experience!

• Best Practices for a Franchise Development Website


• Utilizing Text Message Marketing and Automation

• Franchisee Engagement: How Do You Replace the In-Person Field Visit

• How to Help Underperforming Franchisees

• Your Franchise Buyer Already Forgot About You. Why Monthly Videos Drive Massive Sales

• Top of Funnel Marketing

• Key Item 19 and Other FDD Issues During the COVID Pandemic

11:30am-12:05pm edt hopin main stage

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