118833 oxford uni working guide - university of oxford · 2016-03-15 · recruitment process...
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University of Oxford
A Working Guide
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University of Oxford
A Working Guide
Contents
Who are TMP? ..................................................................................................................................Page 3
Your Team........................................................................................................................................Page 4
Our Services ....................................................................................................................................Page 5
The Advertisement Process .............................................................................................................Page 8
FAQs ................................................................................................................................................Page 9
Our Values .....................................................................................................................................Page 10
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Who are TMP? A true resourcing partner
At TMP we work as a true resourcing partner – a partner that enthusiastically engages with
organisations to develop innovative, sustainable and highly effective strategies for resourcing
and attraction.
Our focus is to provide a comprehensive solution to achieving resourcing requirements. This is an
approach that will deliver signifi cant return on investment, a strong employer brand and exceptional
candidates at the same time as reducing attrition; increasing effi ciencies in recruitment processes
and providing clients with a signifi cant advantage over their competitors.
Our Government, Healthcare and Education Solutions Business (GHES) leads on our public sector
business, therefore providing the University with the skills and capacity to work with you specifi cally.
Here are a few of the many clients that TMP currently works with:
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Your Team
Your day-to-day contacts at TMP are:
Name Role Telephone Number email address
Sarah Smallshaw Client Executive 020 8501 9713 [email protected] deals with day-to-day service of the account, including media schedules and recommendations, through to booking the adverts and ensuring that they are live.
Jean Davenport Client ManagerP: 020 7268 9187
M: 07885 [email protected]
Jean deals with the harder to fi ll, higher profi le, and multiple campaign roles, liaising with Sarah and internal TMP services to recommend best practice for University of Oxford. Any issues or queries can also be directed to Jean.
Ray Worrell Client Partner M: 077950 036853 [email protected] is the overall account lead, ensuring that all aspects of the account are looked after and providing best practice recommendations.
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Our services Our services span all areas of recruitment, including the use of traditional advertising (press, online, outdoor, radio, TV), digital marketing, below the line (direct marketing and point of sale), corporate materials, promotions, road shows and events. We work closely with our dedicated media planning/buying team to target specifi c audiences and maximise any media expenditure.
Our services include:
Media Planning and Buying
· Planning and buying on a local, regional, national and international level, as well as niche and online basis
· National media buying team · Digital planning and buying specialists · Media research
Copywriting
· From pro-forma fi lled in by recruiting managers outlining main points
· From job description/person specifi cation · From brief taken by account manager by telephone or face-to-face
Bespoke/creative design
· Award winning creative team · Art directors and designers
Employer branding and Insight (using Brand Archetyping)
· Primary/secondary research · Internal/external perceptions · Focus groups · Competitor analysis · Development brand strategy · Concept testing · Employer brand toolkits
Web advertising
· Text listings · Banners/buttons · Rich media · Branding/website traffi c driving campaigns
Training
· Copywriting workshops · Creative workshops · Digital workshops · Diversity workshops · Employment law
Interactive services
· Campaign planning, evaluation and refi nement · End of campaign reports · Website audits · Competitor analysis · Behavioural targeting · Podcasts/Vodcasts · Video-streaming · Copywriting for the web · Workshops and seminars on online advertising · Microsite (campaign site) design and build · Blogs · Online gaming · Augmented Reality · Web marketing: – Online traffi c driving campaign strategy – Search Engine Optimisation – Search Engine Marketing – Social Networking Advertising
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Our services (continued)e-Recruitment
· Applicant Tracking and Candidate
Management Systems
· Constancy and support
· Micro/web-site design, development and hosting
· CRB e-Bulk
· e-learning tools
· On-boarding sites
Outdoor advertising
· Research
· Media planning and buying
Radio advertising
· Media planning, buying and research
· Scriptwriting
TV
· Media planning, buying and research
· Scriptwriting
· Filming
· Application forms
· Application folders and packs
· Exhibition stands
· Giveaways/marketing literature
Research
· Focus groups
· Report of results and evaluation
· Staff engagement projects
· Retention strategies
· Detailed competitor and market analysis
· Graduate Marketing
Talent Management
· CV database search
· Mid/senior level recruitment –
salary level £30,000 - £60,000
· Fully assessed and interviewed candidates provided
Executive Search and Selection
· Salary benchmarking
· Advice on job descriptions/person specifi cations
· International search
· Career transition service
· Interim and Fixed Term Placement
Diversity
· Diversity ‘proofi ng’ advertisements, literature and
recruitment/HR processes
· Strategic advice
· Training workshops and seminars from employee to
Board level
· Diversity audit of organisation
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Our services (continued)Recruitment Process Outsourcing (RPO)
· Candidate Management
· Sifting against core competencies
· Interview administration
· Assessment Centre Design and Delivery
· Reference checking including DBS
· Outplacement and Career Coaching
Management information
· Financial reports bespoke to client, monthly/quarterly/annually
· Analysis of spend, proactive advice on cost-effective alternate
options
· Response analysis, cost per hire and time to hire analysis
Our clients will vary in the extent to which they utilise the services
detailed here, but by providing such services TMP can
demonstrate an understanding of, and added value in all
aspects of recruitment, HR, advertising and marketing.
The team allocated to any particular client will act as a gateway
to the wider services within TMP, and provide proposals,
information or set up meetings as necessary. In this way, clients
can be assured of a seamless link between our services and
an established designated team with which to communicate.
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Advertisement Process Chart
Client identifi es the need for an advertisement
Standard role
TMP sends media schedule and advert copy for comments/approval to client
TMP sends media schedule and copy for comments/approval
TMP confi rms media required and sends fi nal copy to client
TMP sends media required and fi nal copy to client, requesting fi nal approval and PO number confi rmation by email
TMP: 1) Records order on system; 2) Books the media space; 3) Dispatches advert to the media with fi nal copy and logos
ADVERT APPEARS
TMP: 1) Requests live link from media; 2) Checks apply links; 3) Supplies live media links to client
TMP invoices client
Copywriter sends copy to TMP for proofi ng
Media provides stats and costs to TMP to summarise and
include in media schedule
48 hours (24 hours
if no copy/stats)
48 hours (for online) or the next available
print publication
date
5 days
Client sends job description and person spec to TMP requesting media advice and advert to be copywritten
(if copy not prepared already)
TMP:1) Speaks to media and requests media stats/cost
2) Sends job description and person spec to copywwriter for copywriting
Senior or hard to fi ll roles requiring phone brief from client manager at TMP
TMP sends job description and person spec requesting phone brief to be set up and proposed dates/times. TMP to be copied in
on all communication
TMP:1) Takes phone brief from client and hiring managers
2) Completes briefi ng form after phone brief3) Briefs Copywriters on the role(s) requesting copy to be written
4) Completes media briefi ng form and liaises with media to request stats
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University of Oxford
A Working Guide
FAQs
· Not sure where to advertise this role?
Contact Sarah Smallshaw and she will provide you with advice and costs for appropriate channels.
· Advertised this role before but were unable to fi nd suitable candidates?
Contact Sarah Smallshaw and Jean Davenport and they will provide stats and advice for the best way of fi nding the best candidates,
as well as provide alternative options.
· Do you have a lot of similar roles to advertise but want to keep costs down?
Contact Sarah Smallshaw and Jean Davenport and they will advise on the most cost effective way of advertising the roles.
· Interested in running a large recruitment advertising campaign?
Contact Jean Davenport and she will discuss the best campaign options with you.
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University of Oxford
A Working Guide
The values that make up TMP
At TMP Worldwide, we believe that successful organisations are founded on strong values and an engaging vision.
We believe they form an essential foundation for behaviour and success. Our values and vision are part of our
brand and our people. They are embedded in every relationship – and the way we work, together.
Respect – We behave in a way that is respectful towards customers, candidates, and towards each other.
Honesty – We approach every challenge in an open, candid and pragmatic way – as we know this
delivers the best results.
Customer focus – Everything starts with our customer’s requirements and objectives, and this forms the
basis for each and every decision we make. It is all about results.
Getting stuck in – We bring a keen, unwavering focus and commitment to delivery and results.
Outwards and forwards – Simply, we bring innovative thinking and an ever-expanding knowledge of the
market and the wider world to provide a differentiation that sparks.
Ownership – We love responsibility and we never pass the buck – so when we act, we do so in a way
that is fully accountable and transparent.
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