12-1 mcgraw-hill/irwin human relations, 3/e © 2007 the mcgraw-hill companies, inc. all rights...
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12-1
McGraw-Hill/Irwin Human Relations, 3/e © 2007 The McGraw-Hill Companies, Inc. All rights reserved.
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1212Creativity and
Human Relations
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The Creativity Connection
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Creativity—the ability to produce ideas or problems to solutions that are unique, appropriate, and valuable—is linked with self-esteem and, in turn, your relationships with other people.
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What is Creativity?
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Research has shown that creativity has little to do with: personality type materials used in creating products produced particular environment
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What is Creativity? continued
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Creative people have flexibility and fluency in ideas, with the ability to know a good idea from a bad one.
Intuition has been shown to be much more important to creativity than scholastic ability.
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Perception and Creativity
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Most of the researchers who have studied creativity agree that creative people are somehow able to get away from the ordinary, everyday way of seeing things.
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Perception and Creativity continued
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Collective habits of thoughts are important in the creative process. Both individuals and groups need to get past the old, established ways of seeing things if they are going to increase their creativity.
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Perception and Creativity continued
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Perception is also important in the creative process.
Being able to looks at the world from different angles makes a great difference in how creatively you deal with the world and solve problems.
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Perception and Creativity continued
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The nine-dot puzzle is often used as an example of people’s respect for rules that don’t exist:
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Perception and Creativity continued
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Additional characteristics of creative people include:
1.Expert knowledge2.Openness to new experiences3. Independent spirit4. Internal motivation5.Persistence
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Creativity and Intelligence—or Creative Intelligence
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For many years, people assumed that intelligence was a one-dimensional concept of just reasoning ability, measured by standardized tests.
Lately there is more agreement among experts that intelligence comes in many forms.
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The Eight Dimensions of Creative Intelligence
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NaturalistNaturalistMusicMusic
IntrapersonalIntrapersonalintelligenceintelligence
InterpersonalInterpersonalintelligenceintelligence
MovementMovement
LanguageLanguage
Math/logicMath/logic SpatialSpatialreasoningreasoning
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Creativity in the Workplace
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Most workplaces ignore or even discourage creativity.
Managers are often notorious creativity killers.
An effective manager encourages creativity among employees by creating a climate of deferred judgment. continued
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Creativity in the Workplace
continued
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For a creative spirit to emerge from a company or a department, the environment must encourage enthusiasm and commitment from the employee.
Classroom experiments have shown that positive reinforcement improves both the quality of creative work and the number of projects attempted.
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Creative Methods for Groups
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BrainstormingBrainstorming
Nominal Nominal Group MethodGroup Method
A type of spontaneous group discussion to help find multiple solutions for problems.
Encourages creativity within a group framework by allowing everyone to offer ideas individually.
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Strategy for Success 12.1:The Creative Process: Hatching a
New Idea1. Preparation
2. Incubation
3. Illumination
4. Translation/verification
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Strategy for Success 12.2:Increase Your Creativity
1. Get into the open mode.2. Think of yourself as a creative
person.3. Learn to see problems as
opportunities.4. Look for more than one or two
solutions to a problem.5. Learn to play the violin.
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Strategy for Success 12.2:Increase Your Creativity continued
6. Turn your ideas into action.7. Don’t be afraid to break some
rules.8. Don’t be afraid to make mistakes.9. Spend some time with creative
people.10.Capture creative ideas when they
happen.
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1212End of Chapter 12