1.2 anceschi_botta_presentazione
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Multiple Ways to Design Research Research cases that reshape the design discipline Giovanni Anceschi, Massimo Botta Lugano, 12-13 November 2009 Otto Neurath, 1932 The Genetic Process of Design The Pre-modern Model of Design Architecture Graphic Design Industrial Design Interior Design Architecture Architecture Interior Design Visual Communication Urban Planning Industrial DesignTRANSCRIPT
Multiple Ways to Design Research Research cases that reshape the design discipline
Hypermodern? Perspectives for the Design Education, Research and PracticeGiovanni Anceschi, Massimo Botta
Lugano, 12-13 November 2009
“Imagine sailors who, far out at sea, transform the shape of their clumsy vessel from a more circular to a more fishlike one. They make use of some drifting timber, besides the timber of the old structure, to modify the skeleton and the hull of their vessel. But they cannot put the ship in dock in order to start from scratch. During their work they stay on the old structure and deal with heavy gales and thundering waves. In transforming their ship they take care that dangerous leakages do not occur. A new ship grows out of the old one, step by step – and while they are still building, the sailors may already be thinking of a new structure, and they will not always agree with one another. The whole business will go on in a way we cannot even anticipate today.That is our fate”
Otto Neurath, 1932
The Genetic Process of Design
The Pre-modern Model of Design
Architecture
Drawing Crafts Painting
The Pre-modern Model of Design
Architecture
Interior Design
IndustrialDesign
Graphic Design
The Modern Model of Design
Architecture InteriorDesign
IndustrialDesign
Visual Communication
Urban Planning
BIG SCALE SMALL SCALE
The Modern Model of Design
Architecture InteriorDesign
IndustrialDesign
Visual Communication
Urban Planning
BIG SCALE SMALL SCALE
Interaction DesignService Design
? ?
The Hypermodern Model of Design
The Baricentric model of design
Architecture
Industrial Design
Communication Design
The Baricentric model of design
Architecture
Industrial Design
Communication Design
The Disciplinary Levels
The disciplinary levels
Level ofArtefacts
The disciplinary levels
Level ofArtefacts
Level ofMethodologies
The disciplinary levels
Level ofArtefacts
Level ofMethodologies
Level ofTheories
The topic of design research.
Is design a discipline or a science?
What do we mean by research?
What are the intentions and aims of research?
We have to accept the behaviour of science as a whole.
Design is a science, design is a discipline.
We have to practice the epistemological opportunism.
The research must be plural.
The disciplinary leadership.
Time.
Time is the main player in new design domains.
Emerging notions related to time.
Emerging terminological compounds by design topic.
Strategic design
Strategic planning
Experience design
Interaction design
Service design …
Emerging terminological compounds by kind of approach.
Collaborative design
Participatory design
Human-centred design …
Emerging terminological compounds by processes.
Product life cycle
Life cycle assessment
Maintenance-repair-reuse …
A constitutive conception of design discipline.
The hypermodern design paradigm.
Thank you.