12 carlo- economic value of waves
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Economic Value of Waves: THE HUANCHACO & PERUVIAN CASEGlobal Wave Conference III May 2013
SURFING in PERU
Brands, Factories and Exporters for ALL SURFING EQUIPMENT
MAIN Surfing Brands
DISTRIBUTION FOR THE REGION
FIRST WORLD CHAMPIONSHI
P ON 1965
OLDEST SURF SCHOOL and
SURF MAGAZINE IN Latin-America
The HIGHEST SURF
POPULATION IN THE REGION
(excluding Brazil)
World and Regional
Champions
Desarrollo y Gestión Costeramanejo sostenible de la costa
peruana
¿What does a WAVE bring to PERU on 2013?
WAVE/
OLA
Social Inclusion
PERU’s pride
Economic Developm
ent
Local Identity
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
QUALITY
.
CABO BLANCO. PIURA
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
From the North: December-
March
From the South: All year around
FREQUENCY
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
SOCIO CULTURAL VALUE
LA COSTA VERDE, LIMA
Waves for Learning
BE SAFE, EDUCATION, SPORT
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
ENVIRONMENTAL FACTORS
WATER QUALITY
HEALTHY BEACHES
CLIMATE CHANGE SUSCEPTIBILITY
INFRASTRUCTURE
SECURITY
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
¿WHY SURFECONOMICS in
PERU?Be a COMMON LENGUAGE
TAKE IN COUNT AS A RESOURCE FOR THE INTEGRATED COASTAL ZONE MANAGEMENT (ICZM)
PRESERVE ECOSYSTEM AND WAVE DYNAMICS
FOSTER THE LAW (LEY DE ROMPIENTES 27280)
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
STUDY AREAS
NORTH: MÁNCORA a TALARA
CENTER NORTH: TRUJILLO
CENTER: LIMA
SOUTH: ILODesarrollo y Gestión Costera
manejo sostenible de la costa peruana
HUANCHACO
DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruana
The Ancient Peruvians WAVE relationship
World Surfing Reserve: HUANCHACO
The HUANCHACO case: WHAT THIS MEAN FOR THE
WORLD?HUANCHACO has been APPROVED as a World Surfing Reserve
It represent the Latin-American Surfing Heritage
“Huanchaco is known as a destination in Peru for its consistent, clean surf and ancient pre-Colombian history as a seafaring town”
Implementation of a Huanchaco World Surfing Reserve
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
But…What This Mean for
PERUVIANS?
Consolidated the Peruvian Waves as Natural Resources that are link with their history and
identity
SOCIAL INCLUSION, bring OPPORTUNITIES for local development
Brake the Cliché about an Sport for the “Hippie” and the “the No work Wealthy”
FOSTER THE LAW (LEY DE ROMPIENTES 27280)
DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruana
GRACIAS!
Questions and Comments
70’s
50’s
80’s
Antes/ Before/ Avant/ Prima
70’s
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
¿Qué pasó? / What Happened?
¿Fue la naturaleza? It was nature? était la nature?
¿Fue el hombre? Were humans? était l'homme?
¿Fueron los dos juntos? Were both? étaient tous les deux?
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana
Después/After/Après/Dopo
hoy
oggiaujourd'hui
today
Desarrollo y Gestión Costera
manejo sostenible de la costa peruana