12 examples of how you can increase conversions by understanding psychology #a4uexpo 2012
TRANSCRIPT
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12 Examples of How You Can Increase Conversions by Understanding PsychologyA4U Expo 2012
http://twitter.com/kelvinnewman
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Strategy DirectorSiteVisibility
A digital agency specialising in retail, travel and financial services
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OrganiserBrightonSEO
The Free SEO Conference
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Co-FounderClockwork Talent
Decent Digital Recruitment
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In CRO, there are no rules, only findings
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but some findings arepretty predictable
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Social Proof
roblawton
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Tendency of people assume the actions of others reflect correct behaviour for a given situation
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How can I convince my visitors they’re not the only person making this choice?
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TextScarcity and Loss Aversion
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Loss Aversion
Images_of_Money
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The disutility of giving up an object is greater than the utility associated with acquiring it
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How can I make my visitors think they’d be losing something if they don’t buy?
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Anchoring
Alex Bellink
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Tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions
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How can I reference an ‘anchor’ that influences visitors to my site?
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The slides will be on
slideshare.net/kelvinnewman
You can also follow me on Twitter
twitter.com/kelvinnewman
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fin.