12 examples of how you can increase conversions by understanding psychology
DESCRIPTION
This presentation demonstrates how understanding and using certain psychology principles can impact on the amount of conversion taking place when traffic visits your site.TRANSCRIPT
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12 Examples of How You Can Increase Conversions by Understanding PsychologyA4U Expo 2012
http://twitter.com/kelvinnewman
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Strategy DirectorSiteVisibility
A digital agency specialising in retail, travel and financial services
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OrganiserBrightonSEO
The Free SEO Conference
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Co-FounderClockwork Talent
Decent Digital Recruitment
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In CRO, there are no rules, only findings
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but some findings arepretty predictable
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Social Proof
roblawton
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Tendency of people assume the actions of others reflect correct behaviour for a given situation
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How can I convince my visitors they’re not the only person making this choice?
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TextScarcity and Loss Aversion
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Loss Aversion
Images_of_Money
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The disutility of giving up an object is greater than the utility associated with acquiring it
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How can I make my visitors think they’d be losing something if they don’t buy?
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Anchoring
Alex Bellink
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Tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions
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How can I reference an ‘anchor’ that influences visitors to my site?
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The slides will be on
slideshare.net/kelvinnewman
You can also follow me on Twitter
twitter.com/kelvinnewman
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fin.