12. root cause analysis

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Contents

1 Diagnosis

2 Root cause Analysis3 Solutions

4 Ranking

5 Strategy Development

6 Compare Strategies

7 Eecution! measures


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Suggested Approach

Scope

"ey C#allenges

Rename as per your stages$"eep rea%ing t#is over an%over again en you 'eel lost(et&een i%eas

As per your competitoranalysis) primary researc# *

un%erstan%ing o' topic!inside out & Outside in

approach

+ut all at t#e particularcompetitor is %oing$ Do not

(e selective

,#at Competitors are %oing -Company A. Rural an% /r(an areas


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same

same

same

,#at Competitors are %oing -Company 0. /r(an Areas

,#at Competitors are %oing -Company C . Earlier rural areas) no&

ur(an areas mainly

,#at Competitors are %oing -Company D. Rural Areas mainly


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same,#at Competitors are %oing -

Company E

While you put in w


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Reach

Door!to!%oor counselling

0lock!level counselling

Convincing parents o' girls

trying to get t#e attention o' t#ecustomers &e &ant to reac#$

Even vernacular posters are not enoug#$#e posters nee% to talk in t#e languageo' t#e target stu%ents$

or tie!up &it# colleges) a%ministration

mig#t create a (arrier$

Disseminating t#e message t#roug# skillagents) ose opinion is #ig#ly value%among %istricts$

argeting s)+olytecnics) 1t# an% 12t#%ropouts

Reac# out t#roug# ASA) S an%aagan&a%i &orkers


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Relies on ,or%!o'!mout#

+osters

Rural arketing

DE8s #elp in (lock!level counselling

Convince t#e Sarpanc# t#e importance o'skilling yout#

Convince t#e +ricipal o' Secon%arysc#ools

ake part in stu%ent 'orums like SAE toengage stu%ents

+osters a%vertise in local lingo like 9Cart#eek karne ke training9

,or%!o'!mout# a po&er'ul a%vertisingme%ium


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Conversion

Applicants ma%e to appear 'or sector!speci:c tests

Counselle% a(out t#e sector opportunities

Stu%ents provi%e% &it# resi%ential 'acilities

,#ere t#e customers o are reac#e% convert;enroll 'ort#e


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Stu%ents are counselle%

#ese people copy t#e training vi%eos to t#eir mo(iles$

All suc# people are registere% as su%ents 'ree o' cost$

Company!o&ne% %istri(ution centers

stu%ents provi%e% &it# resi%ential 'acilities

C#oose a S+8C among stu%ents o act as team lea%eran% #elp in enrollment

Counsel stu%ent o are %irectionless especially t#ose inrural ares

ive


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+lacement!linke% program re>uirement rolle% out (yCentral govt$) 8SE) 8RAS ?8rissa Rural Developmentan% arketing Society@

g, you will realise what are key challengpdating the challenges rows.


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During the course Post course

ig# %rop!out$ ack o' continuity$

Social %istraction

Sector!speci:c la(s

+art!time employment provi%e%

raining mo%ules 'or tec#ers availa(le

"!Ban

Au%io visual training conten

8nce t#e stu%ent #as enrolle% an% isun%ergoing t#e course o' 3 mont#s%uration

A'ter t#e completion o' course o' %ays en t#e stu%ent goest#roug# t#e placements an% :nallygets into a o(

Stu%ents reluctant to take &orkoutsi%e t#eir %istrict

Contractors act as mi%%lemen to

get stu%ents place%unsa'e an% un#ealt#y &orkingcon%itions in mining in%ustry

Assessment %one (y in%epen%entassessment centers

Stu%ents given uni'orm so t#at t#eyare accustome% to s#opoor culture

8n!campus recruitment (y (igcompanies as &ell as SEs

+ass!out stu%ents are registere%into S

Alumni 'ee%(ack on t#ree t#ings.a$ Fo( C#ange($ satis'action &it# o(c$ Re!location o' can%i%ates

nstructional material in variouslanguages$

Content %evelope% (y CentralContenet Development teams

A%ult learning$ +ractical. GH) #eory.2H$

Stu%ents are given +< ic# ena(let#em to acces taug#t material ont#eir mo(iles


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ully!e>uippe% li(rary

ee%(ack a(out trianing taken

uture. ive I0ran%!speci:cI training

+lacement assistance provi%e%

raining campus insi%e repute%college campus ic# increases pri%eo' stu%ents

St%ents in traine% in small (atc#es o'aroun% 1 eac#

Fo( 'airs at #u( ic# are generallyt#e metros

emporary staJ 'or governmantsponsore% programs

Recurring placement opportunityprovi%e% until stu%ents get place%

+ermanent staJ 'or sel'!sponsore%programs

n%uction consists o' sa'ety normsinstructions

Regularly participate in stu%ent 'orumactivities

mpart training to stu%ents in t#eorcolleges using porta(le mo%ules)ic# consists o' tools) e>uipments)engines etc$

eac#ers are source% 'rom net&ork$#ose o are skille% t#emselves an%#ave a %esire to (e in training sector$

Entrepreneurs#ip ?Sel'!support @training given

#e stu%ents &atc# training vi%eos ont#eir mo(iles$ #ese mo(iles aregenrally C#inese #an%sets ic# arelo&!cost an% #ave (ig screen

or #an%s!on training) tie!ups &it#&orks#ops

enerally stu%ents enroll in or%erto ge traine% rat#er t#an (eingmotivate% (y placements

A mi o' permanent an% temporarystaJ$

Stu%ents place% &it# (igcompanies as &ell as SEs


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raining programs sc#e%ule%accor%ing to %eman%

enerally place% as o'!rollemloyees

7 #rs o' class per %ay. 4 practial an% 3t#eory

es in the particular stage.


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Inspire

stu%ents come 'or upskilling

,e &oul% like our stu%ents o#ave complete% t#e course to(ecome more t#an a customer.

a loyal partner an% even aK(ran% a%vocateL$

ig# price% programs 'or glo(alplacements

stu%entsI in'ormation up%ate%

in S$ #is #elps in keepingtrack o' stu%ent


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Stu%ents sprea% &or%!o'!mout#

assist in :n%ing o( in coresector like automo(ilemanu'actring company

+eople o'ten come 'or up!skilling since mo%ular coursesare availa(le$

+eople post t#eir comments onyoutu(e ic# #elps in getting'ee%(ack

stu%entsI in'ormation up%ate%in S$ #is #elps in keepingtrack o' stu%ent


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Scope

"ey C#allenges

Suggested

Approach




approach

target audience:

Epensive me%ium 'ora%vertisement

/na&areness regar%ing t#eme%iumIs reac# among t#etarget au%ience

#e content %oesnIt convey t#erig#t message

Key challenges co


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Root causes

rregularity in up%ating site

Delay in tec#nology upgra%tion

#e content isnIt un%erstan%a(le(ecause?i@ anguage 0arriers?ii@


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Reach


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Can%i%ates #ave inancial Constraints

DiNculty in availing :nancial #elp


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ack o' goo% >uality course content

ack o' goo% trainers

/rgency to start earning as soon as possi(le

uity in pay

,ork environment isnIt goo%


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During the course Post Course

ig# %rop out ismatc# (et&een yout# aspirati

Retaining t#e talent ?trainer@ /na(le to get place%

nappropriate course contentna%e>uate in'rastructure

2. )nable to place students

2. Negative Publicity

en t#e customer &e reac# or#ave a more esta(lis#e%

relations#ip &it#) %eci%e to (uysomet#ing 'rom us$

trying to keep t#e customers an%trying to sell t#em more ?cross!selling) up!selling@$

aspirations and +ob

silling

Bout# is not apprise% %uringcounselling t#e type o' o(s


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Stu%ents una(le to cope up &it#course

Alumni %issatis:e% &it# t#e o(lan%e% a'ter training

0a% eperience %uring training%ue to?i@ a(sence o' goo% trainers?ii@ course curriculum misaligne%&it# o(?iii@ training is not value 'ormoney


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Inspire

ack o' reskilling;upskilling

0a% &or% o' mout#

&e &oul% like t#e customer to(ecome more t#an a customer.



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Scope

ey 'hallenges

Root causes

Suggested

Approach


As per your competitor

analysis) primary researc# *un%erstan%ing o' topic!

inside out & Outside inapproach

ake an e#austivelist o' root causes


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Bou may #ave singlesolutions or com(o solutions$


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Solutions

ake out t#e list$ Com(osnee% not (e mutually

eclusive$


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Reach Enrollment


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2. Mis-representation of informatio DiNculty in availing :nancial #elp

rregularity in up%ating site

Delay in tec#nology upgra%tion

1. Passivity of Target Audience:

+arent Counselling

Couselling t#roug# skill agents Stu%ent counselling

Sector speci:c assessment

o(ile App 0u%%y +roect

1. Not able to reach the targetaudience:

A%vertise in vernacular t#roug# printa%s) o( 'air) &e(site) o( portal an%ra%io

Counselling t#roug# Angan&a%i)+anc#ayat an% S

$roposed Solutions


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Contest an% Re&ar%s 2. nability to Pay:

o(ile Man un%ing options. overnment un%s

Searc# Engine 8ptimiOation CSR 'un%ie up &it# institutes Sel' 'un%ing along &it# loans an% sc

Cro&% 'un%ing2. Mis-representation ofinformation

imely up%ation o' correct in'ormationin t#e necessary c#annel o' reac#


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During the course Post Course

ig# %rop out

Retaining t#e talent ?trainer@ /na(le to get place%nappropriate course content

na%e>uate in'rastructure

1. !igh "rop #ut:

2. )nable to place students

ack o' goo% >uality course content

en t#e customer &e reac# or#ave a more esta(lis#e%

relations#ip &it#) %eci%e to (uysomet#ing 'rom us$

trying to keep t#e customers an%trying to sell t#em more ?cross!selling) up!selling@$

ismatc# (et&een yout#aspiration an% o(

1. Mismatch bet*een youthaspirations and +ob

mproper coursegui%ance;counselling

Bout# is not apprise% %uringcounselling t#e type o' o(s

uirements or'ailure in content %elivery %ue to

lack o' goo% trainers or lack o'proper in'rastructure

Stu%ents una(le to cope up &it#course


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ack o' goo% trainers

uity in pay

,ork environment isnIt goo%

lass Ceiling;Slo&er career gro&t#

%. nade&uate 'ourse 'ontent:


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2. $etaining the Trainer: Revision o' courses post training

%. nade&uate 'ourse 'ontent:


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Alumni Connect


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Scope

Key #hallenges


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"anked Solutions

isrepresentation o' in'ormation

Strategy 1

ssues


ssues


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Strategy 2



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Reach En

ac# t#e target au%ience

ntation o' in'ormation n

ach the target audience: 1. Passivit

%ium 'or a%vertisement

%iumIs reac# among t#e target au%ience nerti

It convey t#e rig#t message

ntation of information 2. n

ity in up%ating site Can%i%ates #

c#nology upgra%tion DiNculty in

int a%s) o( 'air) &e(site) o( portal an% ra%io +are

t#roug# skill agents Stu%

ngan&a%i) +anc#ayat an% S Sector so(ile App 0

st an% Re&ar%s un%ing opti

o(ile Man

ngine 8ptimiOation Sel' 'un%ing along

&it# institutes Cr

Proposed /olutions ssue

o' t#e customers &e &ant to reac#$attracting an% (ring

t#e inuence s

Mocational raining it#e t

connect &it# t#e au%ience


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Status =uo

na(ility to pay

Regular up%ate o' &e(sites


Status =uo

na(ility to pay



Status =uo

$an 1! ie up &it# institutes

$an 2! Contest an% Re&ar%s

$an %! o(ile App

$an (! Couselling t#roug# skill agentsCounselling t#roug# Angan&a%i) +anc#ayatan% S

$an 0! Searc# Engine 8ptimiOation

$an ! A%vertise in vernacular t#roug#print a%s) o( 'air) &e(site) o( portal an%ra%io

$an ! o(ile Man



$an %! o(ile App



$an ! A%vertise in vernacular t#roug#print a%s) o( 'air) &e(site) o( portal an%ra%io

$an ! o(ile Man



$an %! o(ile App


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na(ility to pay




$an ! A%vertise in vernacular t#roug#

print a%s) o( 'air) &e(site) o( portal an%ra%io

$an ! o(ile Man


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rollment During the co

tatus >uo ig# %rop out

(ility to pay nappropriate course c

na%e>uate in'rastruc

of Target Audience: 1. !igh "rop #u

mproper course gui%ance;c

a o' Status =uo ,rong assessment o' stu%ents

ack o' goo% >uality cours

ack o' goo% traine

/rgency to start earning as so

uity in pay

availing :nancial #elp ,ork environment isnIt

uire% 'or setting


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Rank 4 !0u%%y +roect

un%ing 8ptions

Rank 1 ! ovt!sponsore%

Rank 2 ! CSR un%s

Rank 3 ! Sel'!'un%ing

Rank 4 ! Cro&%!'un%ing

na%e>uatein'rastructure


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rse Post Course

ismatc# (et&een yout# aspiration an% o(

ntent /na(le to get place%

ture

: 1. Mismatch bet*een youth aspirations and +ob

ounselling

#ile enrollment

content

rs

n as possi(le

es

ner: 2. )nable to place students

goo% Stu%ents una(le to cope up &it# course

upgra%ation

r gro&t# ontent:

ics nteraction

a%ation

cture:

ile app an% D

nterns#ip an% :el% tours

perience +roper (rie:ng a(out t#e pro:leime o(s Revision o' courses post training

mprovement plan post assessment

Proposed /olutions ssue Proposed /olutions

a more esta(lis#e%met#ing 'rom us$

trying to keep t#e customers an% trying to sell t#emmore ?cross!selling) up!selling@$

Bout# is not apprise% %uring counselling t#e type o' o(s


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Captive training

un%ing 8ptions nterns#ip an% :el% tours


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Epansion o%el/na(le to get place%

Revision o' courses posttraining

mprovement plan postassessment


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Inspire

ack o' reskilling;upskilling


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Campus am(assa%ors

Alumni Re'erral

Alumni Connect


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Scope

"ey C#allenges

Root causes

Ranke% Solutions

Connect t#e %ots Strategy 1

Strategy 2

Suggested

Approach




approach

ake an e#austive list o'root causes


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%ach of your strategy m


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Acuire

attracting an% (ringing t#e reac#e% customer into t#einuence sp#ere o' our organiOation$

llwing parameters (choose from skills t


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st answer to all key problems. &our strway they target. %ample online brick


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Develop Retain

en t#e customer &e reac# or #ave amore esta(lis#e% relations#ip &it#) %eci%e

to (uy somet#ing 'rom us$

trying to keep t#e customers an%trying to sell t#em more ?cross!selling)up!selling@$

aining industry!


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tegy di'er in the markets they target the) mortar hybrid


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Inspire

&e &oul% like t#e customer to(ecome more t#an a customer.



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Scope

"ey C#allenges

Root causes

Ranke% Solutions

Connect t#e %ots Strategy 1

Strategy 2

Suggested

Approach




approach

ake an e#austive list o'root causes


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Column1

agging +arameters

ea%ing +arameters

Now rank your o*e


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Reach

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

trying to get t#e attention o' t#ecustomers &e &ant to reac#$

Now rank solutions basis fo


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inance

Cost

R8

Strategy ran!ing

rall straegies on preferably


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Acuire

attracting an% (ringing t#e reac#e% customer into t#einuence sp#ere o' our organiOation$

llwing parameters (choose from skills t


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Customer

Eisting arket

arket gro&t#

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

he same parameters as you used to ra


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+rocess;operations earning * gro&t#

mplementa(ility eac#ing talent availa(ility

Scala(ility Retain alent

k indi*idual solutions


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E"ecution #ill involve #here you #ill start $rom%% hich state

Strategy ran!ing

Rank 1

Rank 2

Rank 3

Put targets $rom (enchmar!s%

Ris!s & )itigation


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s%% 'imelines $or gro#th and post implementation measures

*inancial )easures Customer )easures Process )easures


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+& , measures

12. root cause analysis

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