12 tips to build better social campaigns
DESCRIPTION
Are you thinking about building a social Campaign for your business? If you answered “yes,” use today’s infographic as a quick-start guide for Campaign success! The tips in this infographic cover every phase of a Campaign’s launch process: From the planning and building phases, to the publishing and promotion phases.TRANSCRIPT
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12 Tips to Build Better Social
Campaigns
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This presentation is based on an infographic from ShortStack
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Ready to build a social media campaign for your business?
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Use this as a quick-start guide!
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What we’ll cover…
• Planning your campaign• Building your campaign• Publishing your campaign• Promoting your campaign
Let’s go!
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Have a Goal
Before you start building social Campaigns – contests, newsletter sign-ups, etc – determine your goals. Do you want to collect email addresses? Crowdsource for ideas for new products? Get more Likes?
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Build Some Buzz
Host an email-capture Campaign to pre-register fans for your upcoming promotion. Write a blog post about the upcoming Campaign.
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Keep It Simple
The easier it is for fans to navigate your Campaign, the more success you’ll have with it.
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Create Your Own Theme
If you’re building multiple Campaigns for yourself or a client, save time by creating your own theme.
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Create Your Own Templates
If you plan on duplicating elements in your Campaigns, create a template to use for future Campaigns to avoid repeating steps.
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Customize With Extra CSS Classes
Extra CSS classes can save you time when styling your Campaigns. Specify styles in your CSS Editor to apply throughout.
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Limit Permissions
The fewer permission fields fans must go through in order to interact with your Campaign, the better.
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Keep Mobile in Mind
Keep your design simple and responsive. Preview your Campaign in mobile mode to assure it’s appealing to your mobile audience.
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Once It’s Built, Test!
Prior to hosting/publishing your Campaign, test it. Make sure prospective users’ experience is what you envision.
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Once It’s Built, Test!
Give your fans the opportunity to interact with your Campaign, either through a game, quiz, or entry into a sweepstakes.
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Publish to the Web
Reach a larger audience by publishing your Campaign to the Web or using an embed feature to place your Campaign on other sites like your company’s website, blog or Tumblr.
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Promote Everywhere
Tell the world about your Campaign! Post about it on your social networks, website, blog and in press materials. If you’re running a sweepstakes, submit it to free contest-listing sites.
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12 Tips for Building Better Social Campaigns
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