8 Tips for Effective Email Marketing Campaigns

Some companies have a knack for creating emails that customers love to open. Here are eight examples of businesses that are doing email marketing right and

what you can learn from them:

01. Have a Clear Call to Action

Coach debuts its latest line with a simple but beautiful email highlighting the product and encouraging subscribers to shop new arrivals.

02. Provide Useful Information

Swap Couture sends its subscribers helpful tips to keep them engaged.

03. Keep It SimpleDaxon focuses on just one product. It offers a discount and provides useful information about the product.

04.Curate News

Monster uses a digest formula to share relevant industry news.

ModCloth lets its customers do the selling with an endorsement-style email.

05.Include Testimonials

06. Personalize Your Messages Instead of relying on the customer to remember important dates, Warby Parker follows up with a user when their prescription is expiring.

07. Highlight Timely Topics Gazelle took advantage of the new iPhone release by reminding users to sell their current model.

08. Make It Easy to ShareEncourage your subscribers to share your company’s newsletter through their social sites and personal email. Cook Smarts does this with their prominent “Forward to a Friend” and social sharing buttons.

Incorporate one of the eight

tips above into your email

marketing campaign today.

Track any important results,

such as a higher open rate,

that might occur from this

change.

Advice InspirationActionIt can be easy to get distracted

with all the bells and whistles

of email marketing, but it’s

essential to stay true to your

brand. Make sure that your

brand’s aesthetic and core

messaging are always evident

as every email you send

enforces your brand’s identity.

“Understand why and

how your audience uses

technology and then

start trying to align your

communications efforts.”

— Brian Reich & Dan Solomon,

authors of Media Rules!