12 ways to boost restaurant sales during the holidays
TRANSCRIPT
12 Ways to Boost Restaurant Sales During the Holidays
WAND Corporation | The Leader in Restaurant Technology
(And the Rest of the Year Too!)WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND |
@WANDCorporation
Agenda
• Intros• About WAND• Maximizing your holiday season
• Improve the look & feel of your restaurant• Engage your customer• Let technology help you
• Recap• Q&A
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Presenters
Jason BatesProduct Analyst
13 Years a Tech JunkieFavorite Holiday Food:
Fudge
Chuck GehmanVP of Product Management
19 Years a Tech FanaticFavorite Holiday Food:
Gingerbread
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
[[Improve the Look & Feel of Your Restaurant]]
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Improve the Look & Feel – Redesign/Reimage
• Add promotional displays• Install displays for TV Programming • Improve lighting • Video walls• Custom messaging on soda dispensers
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Redesign/Reimage Your Restaurant
Improve the Look & Feel – Nutritional Information
• Understand consumer behavior• Success in caloric labeling• Consumers are seeking out information• Caloric labeling requirements are less than
a year away
2
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Show Nutritional Info
Improve the Look & Feel – Digital Menus
• Create an immediate sales lift• Increase operational efficiency • Incite impulse purchases • Focus your customers’ attention
3
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Add Digital Menus
Improve the Look & Feel – Simplify Your Menu
• Group items where possible• Use digital takeovers• Keep descriptions simple and easy to read• Educate your customer on your order taking
process• Use catch phrases
4
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Simplify Your Menus
[[Engage Your Customer]]
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
• Offer a catering option• Host holiday parties & tastings• Add festive decorations• Integrate music• Add a seasonal LTO• Be active on social media
5
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Embrace the Holidays
• Email and apps• Go digital• Offer holiday promotions• Add a game
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Loyalty Programs
Connect With Your Customer - Sustainability
• Introduce energy efficiency technologies • Offer recyclable packaging• Engage non-profit partners• Highlight your hippie side
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Increase Sustainability
Connect With Your Customer – Menu Psychology
• Anchor your high margin items• Place more focus on high margin items• Use ‘decoys’ • Location, location, location!
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Leverage Menu Psychology
Connect With Your Customer – Community Matters
• Promote fresh, local items • Engage in community events• Support local charities• Engage local artisans
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Community Matters
[[Let Technology Help You]]
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Let Technology Help You – Go Mobile
• Integrate mobile ordering to your POS• Think about tablets• Control your restaurant with mobile apps
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Mobilize Your POS
Let Technology Help You – Contactless Payments
• Processed faster than traditional methods• Give consumers what they want• Increase security, and prepare for EMV• Attract technology minded demographics
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Contactless Payments
Let Technology Help You – Business Intelligence
• Use business metrics • Reduce overhead • Harvest data• Identify unseen opportunities
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WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Business Intelligence
Let’s Recap
Recap1. Redesign/Reimage2. Nutritional Info3. Digital Menus4. Simplify Your Menu5. Embrace the Holidays6. Loyalty Program7. Sustainability8. Menu Psychology9. Community Matters
10. Mobilize Your POS11. Contactless Payments12. Business Intelligence
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Q&A
[[Q&A Session]]
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
Presenters
Jason BatesProduct Analyst
Favorite Holiday Movie: Elf
Chuck GehmanVP of Product Management
Favorite Holiday Movie: It’s a Wonderful Life
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation
HAPPY HOLIDAYS!From Team
@WANDCorporation
WAND Corporation | 7593 Corporate Way, Eden Prairie, MN 55344 | 1-800-RUN-WAND | @WANDCorporation