123.1.turkish radio and television supreme council

8/7/2019 123.1.Turkish Radio and television Supreme Council

http://slidepdf.com/reader/full/1231turkish-radio-and-television-supreme-council 1/33

1

Media EthicsProtection of MinorsSelf Regulation

by RADIO & TELEVISION SUPREME COUNCIL(RTÜK)

TURKEY



2

Radio and Television Supreme Council (RTÜK)In 1994, Radio and Television Supreme Council was set-upwith the Law number of 3984:

composed of 9 members, elected by Parliament, responsible for the regulation of all radio and televisionbroadcasters all across Turkey in both technical and content issues;

frequency allocations licencing content monitoring



3

B

roadcasting market in general Turkey has a great number of radio and television

channels (national, regional, local, cable, digital and satellite). There are:

Television : 23 national, 16 regional, 7 public, 212 local

Radio : 35 national, 99 regional, 948 local Satellite : 102 tv, 50 radio channels Cable : 70 tv channels Digital : 2 digital platforms



4

B

roadcasting market in general So in total presently together with cable and satellite

there are approximately 1300 broadcasters inTurkey.

Also there is a promising digital market. At present there are 2 digital platforms operating in Turkey.They give numerous channel packages, movie

channels, pay-per-view channels, interactiveservices.

Recent researchs show that adults watch 5 hours,young viewers 3 hours tv per day.



5

Programs in general The vast majority of private television channelsare considered generalist in terms of their output.

In recent years, there has been a rise in thenumber of thematic channels.

There are several news, music, documentary,sports, children and entertainment channels.



6

B

roadcasting Principles

Turkish broadcasting Law no 3984 foresees that

broadcasts shall be conducted : within a spirit of public service,

in compliance with fundamental rights and

freedoms and

general moral values.



7

B

roadcasting PrinciplesTurkish broadcasting law have principles regarding:

Protection of minors,

Human dignity, Privacy,

Right of reply,

Rules regarding advertising, Rules regarding political broadcasting, electiontimes,



8

Policy Priorities-1 Given the number of channels and broadcasters(app.1300) how to monitor is an issue?

RTÜK - a new concept of regulation withdevelopment of self-regulatory mechanisms



9

Policy Priorities-2

Besides the solid legal framework already in

broadcasting Law no 3984, regarding content monitoring and sanctions procedures, RTÜK iscommitted to the introduction and development of self-regulatory mechanisms.



10

Policy Priorities-3

With regard to Protection of Children :

Mechanisms introduced aim to develop analytical,critical thinking in young people

With regard to Viewers and Broadcasters :

Development of more Interactivity is aimed



11

Self- regulatory mechanisms introduced by

RTUK

Step 1 : Launch of ³Smart Signs´ system on 23 April

2006 at National Day for Children Step 2 : Launch of ³Viewer Representation´ systemat 29 September 2006

Step 3 : Launch of ³Media Ethics´ project at 3 July

2007



12

SMART SIGNS



13

Step 1 : Smart Signs System

³Smart Signs´ :

is designed as an informative classificationsystem, for television audience, about the content of the programs,

with regard to protection of minors against harmful content.



14

How it works?³Smart Signs´ :

was at first valid only for national broadcasters, progressively it has extended to the regional and local ones,

shall be applied to all programmes excluding

news bulletins, musical clips, advertisements.



15

B

ackground

2 main reasons that led RTÜK for development of aclassification system can be stated as:

increasing complaints of parents on the content, requirement of relevant legislation harmonization

with EU.



16

How it works?

Smart Signs is based on 7 categories:

4 age categories

suitable for all, suitable for ages 7 and up,

suitable for ages 13 and up,

suitable for ages 18 and up

3 content categories

violence/fear, sex and

negative behaviours

(tobacco, alcohol, drugs, bad language)



17

Age and Content Categories

Violence /fear Sex Negative behaviours

General audience 7 and plus 13 and plus 18 and plus



18

How it works?

³Smart Signs´ system for television programs

consists of totally seven pictograms that are,

easy to be learned,

easy to be recalled and

informative.



19

F

ollow-up Survey Studies

Research studies conducted by RTUK has been ahelpful tool to evaluate the application of ³Smarts

Signs´ System. According to the surveys ¾ of the viewersexpressed that they approved ³Smart Signs´ and that it was effective in their choice of programs.



20

VIEWER REPRESENTATION



21

Step 2 : Launch of Viewer Representation

in National tv Channels

In September 2006 Supreme Council has initiated

³viewer representation´ in national tv channels. This practice, on voluntary basis, with nocompulsory or legal obligation is solely based onSupreme Council¶s collaboration with national

television channels aiming to contribute to theestablishment and development of self regulatory mechanisms in broadcasting.



22

How it will work ? Each television channel will designate a viewer

representative.

RTUK representative will come together with viewer representatives on a regular basis and communicateon the complaints coming for relevant channels.



23

How it will work ? Also complaints coming to Supreme Council µs new

hotline RTÜK Communications Center 444 1 178 will be forwarded to the relevant channels, thus enablingthe broadcasters to take into consideration theopinions of the viewers in their broadcastingpolicies, in their productions.

System will contribute to the establishment of direct interactivity between television channels and viewers.



24

How it will work? Television viewers will have the chance of communicating their complaints to the relevant channels if they want to.

Channels will be able to follow the opinions and complaints of viewers immediately. Viewers will be able to follow whether their opinions are taken into consideration by

broadcasters.



25

MEDIA ETHICS



26

Step 3 : Media Ethics

F urther to studies carried by RTUK in close co-operation with Television Broadcasters Association

and academicians, ³ Broadcasting Ethical Principles´ are signed between RTÜK and broadcasters.

This study has been another part of self-regulatory approach of RTUK after the launch of ³Smart Signs´ system and ³Viewer Representation´ system.



27

A

im of the study Broadcasting ethical principles consist of 12

fundamental principles such as to be respective tohuman dignity, to fundamental rights and freedomswhich are already existing in Turkish BroadcastingLaw No 3984.

The idea behind this study is to develop self regulatory approach, channels abiding theseprinciples on a voluntary basis not on an obligatory basis.



28

Media Ethics Principles-1Text of the ³ Broadcasting Ethics Principles´ signed between RTÜK and broadcasters reads as follows:

Being aware of the public importance and responsibility of broadcasting Turkish radio and television broadcasters have declared their

commitment to the principles below:



29

Media Ethics Principles-2 1. To be respectful to human dignity, fundamental

rights and freedoms,

2. To broadcast events and facts impartially,accurately and completely in the framework of freedom of expression and right of information,

3. Not to use broadcasting for unfair aims and

interests,4. To pay attention to the protection of plurality and

diversity of opinions,



30

Media Ethics Principles-35. Not to discriminate, humiliate or be prejudiced

against race, language, religion or sex in our broadcasts,

6. To be respectful to right of reply and rectification,

7. To act in common sense in times of events or crisesthat could cause fear or unrest in public,

8. To pay attention not to encourage or to rationalizeviolence,



31

Media Ethics Principles-49. To be respectful to private life,10. To be sensitive towards women¶s problems and

being cautious of objectification of women,

11. To pay attention to protection of children and young people from harmful content,

12. To pay attention to needs, tastes and sensitivities of viewers and listeners.



32

Media Ethics

In collaboration with broadcasting organisations,

professional organisations and academicians, aguidance booklet will be prepared by RTÜK for theuse of broadcasters, in order to establish commonstandards.

This booklet will be submitted to the use of all parties in the sector.



33

THANK YOU FOR YOUR ATTENTION

123.1.turkish radio and television supreme council

Documents