12_info about coca-cola - copy23re3

8/7/2019 12_info about coca-cola - Copy23re3

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Presentation On Coca Presentation On Coca--Cola Cola

Presented By:Presented By:- -

ALOK,, PANKAJ PRAKASH & NEETHU ALOK,, PANKAJ PRAKASH & NEETHU MBA 2 MBA 2 nd nd sem.sem.

IIBM INTERNATIONAL IIBM INTERNATIONAL


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IntroductionIntroductionCoca Coca - - Cola Co mp a ny is the w o r l d's la rgest Cola Co mp a ny is the w o r l d's la rgest n o n alco h ol i c n o n alco h ol i c

bever a ge co mp a ny.bever a ge co mp a ny.

It off ers a p o rt fol i o of w o r l d cla ss qu al ity, st a rting with It off ers a p o rt fol i o of w o r l d cla ss qu al ity, st a rting with Coca Coca - - Cola a nd Cola a nd extending thr o ugh o ver 400 s of t drinks extending thr o ugh o ver 400 s of t drinks ,,

jui c es, te a s, coff ees, w a ters, sp o rts a nd energy drinks th a t jui c es, te a s, coff ees, w a ters, sp o rts a nd energy drinks th a t re f resh, re la x a nd energize.re f resh, re la x a nd energize.

Within o ur m o re th a n Within o ur m o re th a n 400 br a nds a re ne a r l y 2,400 400 br a nds a re ne a r l y 2,400 pr o du c ts.pr o du c ts.

W o r l d's t o p W o r l d's t o p- - f ive s of t f ive s of t- -drink br a nds a re o urs:drink br a nds a re o urs: Coca Coca - - Cola ,Cola ,Diet Co ke , Sprite a nd Diet Co ke , Sprite a nd F a nt a F a nt a . . Thums Thums Up a nd Up a nd Lim ca Lim ca ,, whi c h a re fo rmu la ted t o a ppe al local c u l tures a nd whi c h a re fo rmu la ted t o a ppe al local c u l tures a nd

l i f esty l es.l i f esty l es.


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H istoryH istoryCoca Coca - - Cola w a s invented in Cola w a s invented in M a y 1886 by Dr. J o hn S.M a y 1886 by Dr. J o hn S.Pembert o n in At la nt a , Ge o rgi a .Pembert o n in At la nt a , Ge o rgi a .Coca cola w a s f irst s ol d t o the pub l i c in Coca cola w a s f irst s ol d t o the pub l i c in a t la nt a a t la nt a a t a t j aco bs j aco bs ph a rm ac y.ph a rm ac y.

The n a me ' Coca The n a me ' Coca - - Cola ' w a s suggested by Cola ' w a s suggested by Dr. Pembert o n's Dr. Pembert o n's b oo kkeeper,b oo kkeeper,Fr a nk R o bins o n Fr a nk R o bins o n . He kept the n a me Coca . He kept the n a me Coca - - Cola in the flo wing s c ript th a t is fa m o us t o d a y.Cola in the flo wing s c ript th a t is fa m o us t o d a y.The tr a dem a rk " The tr a dem a rk " Coca Coca - - Cola " w a s registered with the U.S.Cola " w a s registered with the U.S.P a tent a nd Tr a dem a rk O ff i c e in 1893P a tent a nd Tr a dem a rk O ff i c e in 1893, follo wed by " Co ke" , follo wed by " Co ke" in 1945.in 1945.The s al es of The s al es of coc ke coc ke in in the f irst ye a r w a s $50 a nd the the f irst ye a r w a s $50 a nd the

expenes expenes were $70 were $70


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1919 1919 in when coca cola went pub l i c .in when coca cola went pub l i c .

N o w a d a ys they s al es o ver N o w a d a ys they s al es o ver o ne bi ll i o n o ne bi ll i o n b o tt l es per d a y.b o tt l es per d a y.

RECOGN ITI ONRECOGN ITI ON

Coca cola is re co gnized by Coca cola is re co gnized by 94%94%of the w o r l ds p o pu la ti o n.of the w o r l ds p o pu la ti o n.

Appr o xim a te l y Appr o xim a te l y 10,450 10,450 coca cola br a nd deinks a re co nsumed coca cola br a nd deinks a re co nsumed a r o und the w o r l d e ac h se co nd every d a y.a r o und the w o r l d e ac h se co nd every d a y.

In w o r l d wide co ke pr o vide vending m a shie s c h ool , sh o p,In w o r l d wide co ke pr o vide vending m a shie s c h ool , sh o p,

st a ti o n et c .st a ti o n et c .


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The Other Side of CokeThe Other Side of Coke

There a re There a re 27 27 di ff erent di ff erent v a rieties of co ke m a de by v a rieties of co ke m a de by Coca Coca - - Cola Cola First b o tt l e of Co ke w a s First b o tt l e of Co ke w a s s ol d s ol d 120 ye a rs 120 ye a rs a g o o n a g o o n M a y 8, 1886 M a y 8, 1886 in At la nt a ,in At la nt a ,Ge o rgi a .Ge o rgi a .

S o me of the o ther br a nds S o me of the o ther br a nds under the Coca under the Coca - - Cola Cola Co mp a ny a re:Co mp a ny a re:

Sprite Sprite B a rqs B a rqs R oo t beer R oo t beer D a s a ni D a s a ni Dr. Pepper Dr. Pepper

Fres ca Fres ca Hi Hi- - C C Minute M a id Minute M a id


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Coca-Cola Bottles1894 was the first time Coca-Cola was bottled

1894- early 1900s 1905-1916 1915- today


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T oday

300 Brands - 200 Nations


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SL OGAN S

1963 Things G o Better With Co ke.

1970 Its the Re al Thing

1975 L oo k Up Ameri ca

1979 H a ve a Co ke a nd a Smi l e

1982 Co ke Is It!

1987 Y o u Ca nt Be a t the Re al Thing

1993 A l w a ys Coca - Cola

SP ON S OR S H I PS

Art of h a rm o ny

B o ys a nd gir l s cl ub of Ameri ca .C hi l dren's mir acl e netw o rk FIFA NAS C AR O l ympi c s Spe c i al O l ympi c s

Tiger w oo ds fo und a ti o n


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MissionMission

T o Re f resh the W o r l d T o Re f resh the W o r l d... in b o dy, mind,a nd spirit.... in b o dy, mind,a nd spirit.

T o Inspire M o ments of Optimism T o Inspire M o ments of Optimism... thr o ugh o ur ... thr o ugh o ur br a nds a nd o ur ac ti o ns.br a nds a nd o ur ac ti o ns.

T o C re a te V al ue a nd M a ke a Di ff eren c e T o C re a te V al ue a nd M a ke a Di ff eren c e... everywhere ... everywhere we eng a ge.we eng a ge.


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VisionVisionT o ac hieve sust a in a b l e gr o wth, we h a ve est a b l ished a visi o n with cl e a r T o ac hieve sust a in a b l e gr o wth, we h a ve est a b l ished a visi o n with cl e a r

g oal s.g oal s.Pr of it Pr of it:: M a ximizing return t o sh a re o wners whi l e being mind f u l of o ur M a ximizing return t o sh a re o wners whi l e being mind f u l of o ur o ver all resp o nsibi l ities.o ver all resp o nsibi l ities.

Pe o p l e Pe o p l e:: Being a gre a t p lac e t o w o rk where pe o p l e a re inspired t o be the Being a gre a t p lac e t o w o rk where pe o p l e a re inspired t o be the

best they ca n be.best they ca n be.P o rt fol i o P o rt fol i o :: Bringing t o the w o r l d a p o rt fol i o of bever a ge br a nds th a t Bringing t o the w o r l d a p o rt fol i o of bever a ge br a nds th a t a nti c ip a te a nd s a tis f y pe o p l es desires a nd needs.a nti c ip a te a nd s a tis f y pe o p l es desires a nd needs.

P a rtners P a rtners:: Nurturing a winning netw o rk of p a rtners a nd bui l ding Nurturing a winning netw o rk of p a rtners a nd bui l ding mutu al lo y al ty.mutu al lo y al ty.

P la net P la net:: Being a resp o nsib l e g lo b al c itizen th a t m a kes a di ff eren c e.Being a resp o nsib l e g lo b al c itizen th a t m a kes a di ff eren c e.


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Value s

.Le a dership:"The co ur a ge t o sh a pe a better f uture"

P a ssi o n: " Co mmitted in he a rt a nd mind"

Integrity : "Be re al " A cco unt a bi l ity: "I f it is t o be, its up t o me"

Colla b o r a ti o n: "Lever a ge coll e c tive genius"

Inn o v a ti o n: "Seek, im a gine,c re a te, de l ight" Qu al ity: "Wh a t we d o , we d o we ll "


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Manifesto For Growth (4 Ps)

Su stainable Growth

Prod uc t

Price Promotion

Place

-Prod uc t variety-Qu ality-Design-Feat u re-Brand Name-Pa ck aging-S ize

-List Price-Wholeseller Pri ce

-S alesPromotion-Advertising

-Channels-Coverage-Locations-Inventory-Transport


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The CocaThe Coca-- Cola Global S ystemCola Global S ystem

G lo b al business is o rg a nized int o six ge o gr a phi c Oper a ting G lo b al business is o rg a nized int o six ge o gr a phi c Oper a ting Gr o ups Gr o ups

1. A f ri ca Gr o up 1. A f ri ca Gr o up 2. P ac i f i c Gr o up 2. P ac i f i c Gr o up 3. Eur o pe a n Uni o n Gr o up 3. Eur o pe a n Uni o n Gr o up 4. L a tin Ameri ca Gr o up 4. L a tin Ameri ca Gr o up

5. Eur a si a Gr o up 5. Eur a si a Gr o up 6. N o rth Ameri ca Gr o up 6. N o rth Ameri ca Gr o up I f these six re a s o n d o ing we ll it sh o ws th a t co mp a ny is I f these six re a s o n d o ing we ll it sh o ws th a t co mp a ny is d o ing we ll o n right dire c ti o n t o ac hieve su cc ess in m a rket d o ing we ll o n right dire c ti o n t o ac hieve su cc ess in m a rket

in w o r l d wide.in w o r l d wide.


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Pr od uct ionPr od uct ionThe ac tu al pr o du c ti o n a nd distributi o n of Coca The ac tu al pr o du c ti o n a nd distributi o n of Coca - - Cola follo ws Cola follo ws a f r a n c hising m o de l .a f r a n c hising m o de l .

The Coca The Coca -- Cola Co mp a ny o n l y pr o du c es a syrup co n c entr a te,Cola Co mp a ny o n l y pr o du c es a syrup co n c entr a te,

whi c h it se ll s t o v a ri o us b o tt l ers thr o ugh o ut the w o r l d wh o whi c h it se ll s t o v a ri o us b o tt l ers thr o ugh o ut the w o r l d wh o h ol d Coca h ol d Coca - - Cola f r a n c hises fo r o ne o r m o re ge o gr a phi cal a re a s.Cola f r a n c hises fo r o ne o r m o re ge o gr a phi cal a re a s.

The b o tt l ers pr o du c e the f in al drink by mixing the syrup with The b o tt l ers pr o du c e the f in al drink by mixing the syrup with f i l tered w a ter a nd sug a r ( o r a rti f i c i al sweeteners) a nd then f i l tered w a ter a nd sug a r ( o r a rti f i c i al sweeteners) a nd then ca rb o n a te it be fo re f i ll ing it int o ca ns a nd b o tt l es.ca rb o n a te it be fo re f i ll ing it int o ca ns a nd b o tt l es.

The b o tt l ers then se ll a nd distribute t o ret a i l st o res, vending The b o tt l ers then se ll a nd distribute t o ret a i l st o res, vending m ac hines, rest a ur a nts a nd foo d servi c e distribut o rs.m ac hines, rest a ur a nts a nd foo d servi c e distribut o rs.


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S uppliersS uppliers

Supp l iers in cl ude th o se business p a rtners wh o supp l y system Supp l iers in cl ude th o se business p a rtners wh o supp l y system with m a teri al s, in cl uding ingredients, p ac k a ging a nd with m a teri al s, in cl uding ingredients, p ac k a ging a nd m ac hinery a s we ll a s g oo ds a nd servi c es.m ac hinery a s we ll a s g oo ds a nd servi c es.

At a minimum,all a uth o rized a nd dire c t supp l iers must At a minimum,all a uth o rized a nd dire c t supp l iers must

co mp l y with all a pp l i ca b l e la ws a nd regu la ti o ns, in cl uding co mp l y with all a pp l i ca b l e la ws a nd regu la ti o ns, in cl uding th o se co n c erning.c hi l d la b o r, fo r c ed la b o r, a buse of la b o r.th o se co n c erning.c hi l d la b o r, fo r c ed la b o r, a buse of la b o r.

Freed o m of a ss oc i a ti o n a nd coll e c tive b a rg a ining,Freed o m of a ss oc i a ti o n a nd coll e c tive b a rg a ining,dis c rimin a ti o n, w a ges a nd bene f its, w o rking h o urs a nd dis c rimin a ti o n, w a ges a nd bene f its, w o rking h o urs a nd

o vertime, he al th a nd s af ety, a nd envir o nment al pr ac ti c es.o vertime, he al th a nd s af ety, a nd envir o nment al pr ac ti c es.


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CustomersCustomersC ust o mers in cl ude la rge, intern a ti o n al c h a ins of C ust o mers in cl ude la rge, intern a ti o n al c h a ins of

ret a i l ers,a s we ll a s sm all , independent businesses.ret a i l ers,a s we ll a s sm all , independent businesses.

S o me of o ur c ust o mers a re m a j o r co rp o r a ti o ns a s S o me of o ur c ust o mers a re m a j o r co rp o r a ti o ns a s g lo b all y fa mi l i a r a s the n a me Coca g lo b all y fa mi l i a r a s the n a me Coca - - Cola; o thers a re Cola; o thers a re the co rner m a rket o r the local push ca rt vend o r.the co rner m a rket o r the local push ca rt vend o r.


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D epartments of Coca ColaD epartments of Coca ColaEvery o rg a niz a ti o n is m a de up of di ff erent Every o rg a niz a ti o n is m a de up of di ff erent dep a rtments, e ac h of these dep a rtments he l p Coca Cola dep a rtments, e ac h of these dep a rtments he l p Coca Cola

ac hieve their o bje c tives.ac hieve their o bje c tives.Coca Cola is a la rge mu l tin a ti o n al co mp a ny, the Coca Cola is a la rge mu l tin a ti o n al co mp a ny, the

a m o unts of dep a rtments a re huge.a m o unts of dep a rtments a re huge.E ac h co untry h a s their o wn He a d O ff i c e a nd E ac h co untry h a s their o wn He a d O ff i c e a nd dep a rtments.Coca Cola is ge o gr a phi call y sp l it int o f ive dep a rtments.Coca Cola is ge o gr a phi call y sp l it int o f ive ge o gr a phi c o per a ting segments,al s o kn o wn a s str a tegi c ge o gr a phi c o per a ting segments,al s o kn o wn a s str a tegi c business units (SBU's).business units (SBU's).The f ive SBU's a re N o rth Ameri ca , A f ri ca , Asi a , Eur o pe,The f ive SBU's a re N o rth Ameri ca , A f ri ca , Asi a , Eur o pe,Eur a si a a nd Midd l e E a st a nd f in all y L a tin Ameri ca .Eur a si a a nd Midd l e E a st a nd f in all y L a tin Ameri ca .

I f all these dep a rtments per fo rm in the co rre c t w a y I f all these dep a rtments per fo rm in the co rre c t w a y

then th a t wi ll co ntinue the su cc ess of Coca Cola .then th a t wi ll co ntinue the su cc ess of Coca Cola .


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Coke In IndiaCoke In IndiaCoca Coca - - Cola w a s the l e a ding s of t drink br a nd in Indi a unti l Cola w a s the l e a ding s of t drink br a nd in Indi a unti l 1977 1977 it l e f t Indi a it l e f t Indi a F o reign Ex c h a nge Regu la ti o n A c t F o reign Ex c h a nge Regu la ti o n A c t (FERA) (FERA) whi c h g o verned the o per a ti o ns of fo reign whi c h g o verned the o per a ti o ns of fo reign co mp a nies in Indi a co mp a nies in Indi a

A f ter a A f ter a 16 16- -ye a rs ye a rs a bsen c e,Coca a bsen c e,Coca - - Cola returned t o Indi a in Cola returned t o Indi a in 19931993Coca Coca - - Cola Indi a st a rted business, in cl uding new Cola Indi a st a rted business, in cl uding new pr o du c ti o n fac i l ities, w a stew a ter tre a tment p la nts,pr o du c ti o n fac i l ities, w a stew a ter tre a tment p la nts,distributi o n systems a nd m a rketing equipment.distributi o n systems a nd m a rketing equipment.Coca Coca - - Cola system h a s invested m o re th a n Cola system h a s invested m o re th a n US$ 1 bi ll i o n US$ 1 bi ll i o n in in Indi a Indi a Coca Coca - - Cola is o ne of the co untry's t o p intern a ti o n al Cola is o ne of the co untry's t o p intern a ti o n al invest o rs invest o rs


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It emp lo ys a ppr o xim a te l y 6,000 pe o p l e , a nd indire c t l y c re a tes emp lo yment fo r m o re th a n 125,000 pe o p l e in re la ted industry, supp l y a nd distributi o n system

The Coca - Cola system in Indi a co mprises 27 - o wned co mp a ny- o wned b o tt l ing o per a ti o ns a nd a n o ther 17 f r a n c hisee- o wned b o tt l ing o per a ti o ns .

The co mp l exity of the Indi a n m a rket is re fl e c ted in the distributi o n fl eet, whi c h

in cl udes 10-t o nne tru c ks, o pen-b a y three-whee l ers th a t ca n n a vig a te the n a rr o w all eyw a ys of Indi a n c ities,a nd tr a dem a rked tri c y cl es .

Coca - Cola serves in Indi a s o me of the m o st re call ed br a nds ac r o ss the w o r l d,whi c h in cl ude n a mes su c h a s Coca - Cola , Diet Co ke, Sprite, F a nt a , alo ng with the S c hweppes pr o du c t r a nge.

In 2002,Coca - Cola Indi a ( CC I) la un c hed a new a dvertisement ca mp a ign f e a turing l e a ding b oll yw oo d ac t o r - A a mir Kh a n . The a dvertisement with the t a g l ine - 'Th a nd a M a t la b Coca - Cola ' w a s t a rgeted a t rur al a nd semi-urb a n co nsumers.


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M ARKE T ANA LYS I SM ARKE T ANA LYS I S

SW OT

ANA LYSI

SSW OT

ANA LYSI

SSTRENGTHS STRENGTHS

* Str o ng br a nd n a me * Str o ng br a nd n a me * Co * Co - - o per a te identity o per a te identity * G lo b al distributi o n * G lo b al distributi o n

* Inn o v a ti o n * Inn o v a ti o n WEAKNESSES WEAKNESSES * D o es n o t enj o y the number o ne p o siti o n in Indi a .* D o es n o t enj o y the number o ne p o siti o n in Indi a .* Advertising w a s n o t cl e a r a nd w a s misunderst oo d in Indi a .* Advertising w a s n o t cl e a r a nd w a s misunderst oo d in Indi a .OPPURTUNITIES OPPURTUNITIES

* P o ssib l e gr o wing dem a nd * P o ssib l e gr o wing dem a nd * Exp a nsi o n * Exp a nsi o n Re ac hing all segments Re ac hing all segments * Ca tering t o He al th Co ns c i o usness of Pe o p l e * Ca tering t o He al th Co ns c i o usness of Pe o p l e THREATS THREATS * Co mpetiti o n * Co mpetiti o n- -Pepsi Pepsi

* He al th Drinks * He al th Drinks Fruit Jui c e Co mp a nies Fruit Jui c e Co mp a nies


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CONC LUS ONCONC LUS ON

The three m a in w a ys a re thr o ugh inn o v a ti o n, re la ti o ns o r reput a ti o n.The three m a in w a ys a re thr o ugh inn o v a ti o n, re la ti o ns o r reput a ti o n.First of all inn o v a ti o n ca n be used. This m a y c ert a in l y give coca cola First of all inn o v a ti o n ca n be used. This m a y c ert a in l y give coca cola co mpetitive a dv a nt a ge be ca use it intr o du c es a new pr o du c t, whi c h m a ny co mpetitive a dv a nt a ge be ca use it intr o du c es a new pr o du c t, whi c h m a ny pe o p l e wi ll w a nt t o try pe o p l e wi ll w a nt t o try Pe o p l e wi ll l ike t o pur c h a se the co mm o dity even th o ugh pri c e is high Pe o p l e wi ll l ike t o pur c h a se the co mm o dity even th o ugh pri c e is high

be ca use n o o pti o n a re a v a i la b l e. It m a y al s o give coca cola br a nd lo y al ty be ca use n o o pti o n a re a v a i la b l e. It m a y al s o give coca cola br a nd lo y al ty whi c h me a ns c ust o mers wi ll st a y lo y al t o them n o m a tter wh a t h a ppens.whi c h me a ns c ust o mers wi ll st a y lo y al t o them n o m a tter wh a t h a ppens.Co mp a ny h a s t o try re c y cl e the p la sti c b o tt l e whi c h al re a dy used.Co mp a ny h a s t o try re c y cl e the p la sti c b o tt l e whi c h al re a dy used.

It a ttr ac ts a new m a rket segment whi c h m a int a in there reput a ti o n.It a ttr ac ts a new m a rket segment whi c h m a int a in there reput a ti o n.

This wi ll me a n they wi ll h a ve a higher revenue in c re a sing lo ng term This wi ll me a n they wi ll h a ve a higher revenue in c re a sing lo ng term pr of it a bi l ity.pr of it a bi l ity.


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A SPACIAL THANK A SPACIAL THANK !!!!

WE WOULD LIKE TO PUBLICLY THANK TOWE WOULD LIKE TO PUBLICLY THANK TO

PROVIDE THE OPPORTUNITY GIVE THE PROVIDE THE OPPORTUNITY GIVE THE PRESENTATION ON COCA COLA.PRESENTATION ON COCA COLA.

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