13 amazing cases of automations used by salesmanago customers

amazing casesof automations used by SALESmanago customers

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13 amazing cases of automations used by SALESmanago customers

See how you can use Marketing Automation in your business

SALESmanago Marketing Automation gives countless possibilities for the use of its functionalities. In this presentation you will find 13 interesting use cases depicting:

Acquiringnew contacts

Increasingsales

Conversion optimization

Building relationship

with the customer

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https://www.facebook.com/SALESmanago/

https://twitter.com/SALESmanago

http://www.linkedin.com/groups/Marketing-Sales-Automation-SALESmanago-4166381

https://plus.google.com/u/0/113774066485783399471




Personalized popup for lead generation

Ananymous user visits a site in orderto check the offer

RainbowTours.pl

When he`s not able to choose, he receives a personalized message in a popup

Message contains the promise of personalized call focused on providinghim with the details about offerswhich interested him

45% increase in the number of leads acquired from the Web


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Progressive dynamic popups

A set of different messages displayed to users depending on the scope of data obtained about them

Orange.pl

Encouraging to open an account, take advantage of the mobile application, consent to receive marketing content

Increase the range of marketing and administrative communications


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Dynamic widget with recommendations

The user searches for flights to the specified location

Eurolot.com

The next time he visit the site receives the car renting recommendations at this location


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Dynamic e-mail afterthe visit on Website

Customer displays productson the Website

broń.pl

If he doesn`t buy anything, after defined time he receives an e-mail with the offer for the products in which he was interested

OR 48%

CTR18%


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E-mail with the best-pricedconnection offers

The client searches the connectionto a specific location

eSKY.pl

If he do not make the order receivese-mail in a certain time

OR 38,8%

CTR15,3%

The message contains an offer searched by the client, and few similiar ( based on the date, location), enabling the reduction of the cost of his trip


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Dynamic products sets on the Web page

For every product displayed on the Web page system ads a second one with additional discount

Yves-Rocher.pl

After the set is added to a cart, webshop grants proper discount defined in the dynamic set

30% of new customers buys dynamic sets in their first transaction


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Promotional HappyBirthday mailings

Promotional program designedfor hotel`s regular customers

CPIhotels.com

Every customer gets on his birthday a voucher for a free night at a hotel

Building relations with regular customers and acquisition of new bookings


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Alerts about client`s activityfor the sales department

The customer enters a siteto see the offer

NobleSecurities.pl

Every interaction with a Web pagebuilds his scoring

When his scoring exceeds a certain value, the system generates an alertsent to the sales department

Sales team receives a message with information about the client's interests

Salesman calls to the customer who is already educated about the offer details


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Scoring-based leadsales qualification

Identifying customer behavior on the Web page important from the sales point of view

MateuszGrzesiak.com

The assignment of additional points for each action taken by a client

Communication with the client and the construction of its scoring dependingon reported activity

Passing leads with adequately high scoring for the sales and direct contact


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Use of data about client`s visitson the Web page by Call Center

The customer enters the Weband checks offer

GetinBank.pl

It is properly segmented and systembuilds his scoring

After the visit to the page alert is generated to the Call Center with information about products, which the client was interested in

Global 6% increase in arrangedmeetings


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E-mail eductational cycles

The customer on the landing page fills the survey

Getslimclub.com

Runs for him a series of educational messages sent daily about the appropriate diet and exercises

OR 70% and building relations with the client

OR 70%


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Sales funnels for different segments of leads

The creation of educational content on blogs for clients from various industries in order to segment them

Emred.com

200% increase in sales200%

Clients are added to the appropriate funnel based on their interests

Personalized sales processes tailored to different industries customers (e-commerce services for busi-nesses, training, etc.)

Different lead management for each sales funnel


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E-mail with abandoned cart

The customer adds products to a shopping cart on the website

Mivo.pl

He doesn`t finalize the transaction and leaves the site

OR 45%

CTR20%

He receives an e-mail with products that were left in the cart and incentive to return to shopping


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