13 killer social media stats from 2013Prepared by:Adam VincenziniKamber.com.au 9 September 2013

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Social media usage changes by the millisecond. Thankfully, new usage stats are shared almost as frequently. Here are 13 important ones that have surfaced in 2013.

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13 killer social media stats from 2013(And why you need to take notice)

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More than 15 million brands, businesses and organisations have Facebook pages. And, 2.6 million companies have pages on LinkedIn.(Sources: VentureBeat and Mobilemarketingwatch)

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(image via printstorm.com.au)

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Facebook users share 2.5 billion pieces of content per day. Genuinely compelling content is the only way for brands to cut through the noise. (Source: Nielsen)

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Daily engagement rates on Twitter tend to decline after the third tweet. So, make your first few tweets count. (Source: Socialbakers.com)

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Video consumption on mobile devices in Europe has climbed by 112% in the last 12 months. This is yet another indication of the video-powered mobile web era on our doorstep. (Source: comScore)

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40% of Twitter users are passive participants. In other words, nearly half of the 500 million plus registered users don’t tweet but watch others tweet. (Source: StatisticBrain.com)

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27% of online time is spent on social media sites. The single most popular online usage category. (Source: Experian)

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Instagram has now eclipsed the 150 million user milestone. 60% of users are from outside the USA.(Source: Forbes)

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Google.com processes 12.9 billion searches per month. Of that, 1.17 billion searches are by unique users.(Source: ExpandedRamblings.com)

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The fastest growing demographic on Twitter is the 55-64 yr old age bracket. This demographic has grown by 79% since 2012. (Source: BufferApp.com)

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Businesses now spend 24% of marketing budgets on paid search. And, 41% of people are unaware they a clicking on PPC links, believing they are organic results.(Source: Econsultancy)

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Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. And, once you write 52 or more blog posts, blog traffic generation increases by 77%. (Source: Trafficgenerationcafe.com)

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53% of people recommend products in their Tweets. But brands take an average of six hours to respond to direct questions on Twitter.(Source: Socialnomics and Socialbakers.com)

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LinkedIn is nearly three times as effective for lead generation as Twitter and Facebook. And two new users join LinkedIn every second.(Source: Topdogsocialmedia.com)

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(image via australiance.com)

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About Kamber

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Kamber is a specialist content marketing and social media consultancy based in Australia. We help clients behave in ways that make them value online participants.

Find out more at:http://www.kamber.com.auhttp://twitter.com/KamberCohttp://Facebook.com/KamberCo

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All images via sxc.hu and cited sources.