social media: a killer application
DESCRIPTION
As the title 'Social Media: A Killer Application' says, Social Media has revolutionized the world we live in today. Pleased to share some interesting case studies of Social Media for business through this presentation, originally presented at World Bloggers and Social Media Summit 2012 in Malaysia.TRANSCRIPT
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Social Media: A Killer App
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Time Has Not Changed
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Quiz Time!
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Facebook Edge Rank
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# of Fans: Currency for Success!
Source: http://www.famecount.com/facebook-rank/Malaysia
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“Only 20% of marketing budgets are typically spent on retention.
Yet, in many cases, 75% of revenues comes from existing
customers.” Source: Flip the Funnel
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Let’s look at few Interesting Examples!
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Landing Tab on Facebook
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Mobile Voucher
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Tweet 2 Order Shopping on Facebook
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Tiger Beer: Stand Out
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Tweet 2 Order
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Tweet 2 Order Tweet to Order
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Tweet 2 Order Instagram
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“Talking to them is like talking to a Friend who happens to sell Shoes.”
The Ultimate Victory!
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Thank You!
/pradeepchopra /pradeepchopra /in/pradeepchopra