13 martin
TRANSCRIPT
EVENTS FOR LESSMia Martin-General Assembly Final Project
4/2/2015
WHY?
PERSONAS
The customer is influenced by their social connections, friends, and family members. They take pride in
impressing others. This customer has a sensible disposable income and values social connections
through event participation.
MARKETING STRATEGY
AD CAMPAIGN RESULTSKEY LEARNINGS & ADJUSTMENTS
AD TO SEND CUSTOMERS TO SITE
CONTEST TO SEND TO SITE & CAPTURE EMAIL ADDRESSES FOR E-MAIL
CAMPAIGN
TWEETS FOR CONTENT
TWITTER AD TO SEND CUSTOMERS TO SITE
GOOGLE ANALYTICS
Data-March 2015
CONTENT STRATEGY
BLOG EXAMPLES
WEBSITEWWW.EVENTSFORLESSATL.COM