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EVENTS FOR LESS Mia Martin-General Assembly Final Project 4/2/2015

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Page 1: 13 Martin

EVENTS FOR LESSMia Martin-General Assembly Final Project

4/2/2015

Page 2: 13 Martin

WHY?

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PERSONAS

The customer is influenced by their social connections, friends, and family members. They take pride in

impressing others. This customer has a sensible disposable income and values social connections

through event participation.

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MARKETING STRATEGY

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AD CAMPAIGN RESULTSKEY LEARNINGS & ADJUSTMENTS

AD TO SEND CUSTOMERS TO SITE

CONTEST TO SEND TO SITE & CAPTURE EMAIL ADDRESSES FOR E-MAIL

CAMPAIGN

TWEETS FOR CONTENT

TWITTER AD TO SEND CUSTOMERS TO SITE

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GOOGLE ANALYTICS

Data-March 2015

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CONTENT STRATEGY

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BLOG EXAMPLES

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WEBSITEWWW.EVENTSFORLESSATL.COM


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