THE KNOWLEDGE NETWORK FOR GOVERNEMNT

Are We Recreating the Wheel?

How We Help

Online Training Sessions In-Person Training Sessions

Guides INFOGRAPHICS

No More Skeptics

FAD

It Covers Continents

13 Suggestions

1. Know Your Audience & Goals

What are your (really)?

Comments?Fans?Retweets?+1’s?Pageviews?Phone Calls?

Feedback?Volunteers?Actions?People Helped?Responses?Impact Stories?

or

2. Build Your Audience Before You Need It

3. Promote Where People Are

4. Cross-Promote

Com

mun

icat

ions

Publ

ic W

orks

Park

s an

d Re

c

Emer

genc

y

Plan

ning

Hea

lth

Safe

ty

5. Have a Plan

When are you going to engage?

• Day of Week

– Weekdays?

– Weekends?

• Time of Day

▫ AM or PM?

▫ Breaks?

• Target Dates

▫ Events?

▫Milestones?

• Frequency

▫ Daily (once or many times a day)?

▫Weekly?

Participate

Staffing:

GovLoop Schedule and Staffing for Engagement

Where: Community Facebook Twitter LinkedIn Google+

When: Daily AMAd Hoc Varies

Daily 8a, 12p, 4p(Best = T, W)

Ad HocDaily 8a, 12p, 4p(Best = T, W)

Daily 8a, 12p, 4p(Best = ?)

Who: Staff / Fellows Rotate Fellows

What: Comments and Sharing Comment @ Replies

Comment, Share to GovLoop

Comment

6. Great Regular Content

Mobile First7.

8. Respond Immediate & Frequent

9. Create Once Publish Everywhere

10. Leverage Your Citizens

Dealing with Unofficial Groups11.

12. Focus on Big Impact / Cost Effective Channels

13. Rethink Service Delivery

Reference Links

GovLoop Guide to Twitter - http://www.govloop.com/profiles/blogs/new-twitter-guides-

for-government-agencies-and-employees

GovLoop Guide to Social Media - http://www.govloop.com/profiles/blogs/the-social-media-

experiment-in-government-elements-of-excellence-

In Summary. . .

Great Regular Content

Cross Promote

Have a Plan

Respond Immediate & Frequent

Mobile First

Create Once, Publish Everywhere

Leverage Your Citizens

Dealing with Unofficial Groups

Focus on Big Impact / Cut Rest

Rethink Service Delivery

Promote Where People Are

Build Your Audience

Define Goals

Reach outSteve ResslerFounder, GovLoopsteve@GovLoop.com@GovLoop