ROCKING MANHATTAN

Rocking Manhattan is a unique event featuring 12-15 teams rowing 29.5 miles around the island of Manhattan to raise money for Rocking the Boat’s life-changing youth development programs in the South Bronx. The whole route takes about nine hours and is broken up into three legs, with hour-long breaks after the first two. Groups of individuals and corporations form the teams. Participants are given the option to row one, two, or all three legs.

Though rowing the entire route is challenging, even people without significant rowing experience have done so, and finished sore and tired, but happy. There is an alternate in every boat, so there is always someone to fill in, if necessary. There are also multiple powerboats offering support, with more alternates aboard. Trained Rocking the Boat alumni serve as coxswains.

ANYWHERE AND EVERYWHERE This year Rocking Manhattan will also include the return of Anywhere and Everywhere! This option was created in 2020 and allows anyone, anywhere to participate by choosing their own challenging activity that takes 29.5 hours, 295 minutes, or 29.5 miles.

13TH ANNUAL

SPONSORSHIP OPPORTUNITIES

FOR MORE INFORMATION, PLEASE CONTACT:

Talene Kelly, Director of Special Eventstalene@rockingtheboat.org347.886.2804

ROCKING MANHATTAN OCTOBER 9

ROW AROUND MANHATTAN - October 9, 2021

ANYWHERE AND EVERYWHERE - October 2-9, 2021

Now in its 23rd year, Rocking the Boat empowers young people from the South Bronx to develop self-confidence, set ambitious goals, and gain the skills necessary to achieve them. Students work together to build wooden boats, learn to row and sail, and restore local urban waterways, revitalizing their community while creating better lives for themselves. The toll of the COVID-19 pandemic in lives and livelihoods has been lopsided towards Bronx communities of color, further exposing and aggravating the systemic inequity that has plagued them all along. Even as the immediate threat of the virus abates, the economic and psychic damage are certain to linger, perpetuating negative impacts to youth in all-too-familiar cycles. This period may be the most consequential to the long-term recovery and success of the South Bronx communities we serve. In 2021, Rocking the Boat will continue to provide its proven educational and social programming that keeps participants connected to the organization’s services and carrying out projects that benefit their own wellbeing and that of their community.

rockingtheboat.org

ABOUT ROCKING THE BOAT

kids don’t just build boats, boats build kids

BREAKFAST STOP

SOCRATES SCULPTURE PARK

START/FINISH

ONE°15 BROOKLYNMARINA

THE BRONX

QUEENS

BROOKLYNMANHATTAN

LUNCH STOPDYCKMAN MARINA LEG 1 LEG 3LEG 2

SPONSORSHIP LEVELS

FOR MORE INFORMATION OR TO MAKE YOUR SPONSORSHIP PLEDGE, CONTACT:

Talene Kelly, Director of Special Eventstalene@rockingtheboat.org347.886.2804

25,000 SPONSORSHIP• Up to two posts on social media platforms from July - October • Logo placement on all Rocking Manhattan email blasts • Logo placement in Rocking Manhattan video (post-event)• Flag with your company logo raised on supporter boat during row on October 9• Premiere logo placement at top of rockingmanhattan.org event website• Logo placement on event t-shirt

$10,000 SPONSORSHIP• Up to two posts on social media platforms from July - October • Logo placement on two Rocking Manhattan email blasts • Logo placement in Rocking Manhattan video (post-event)• Flag with your company logo raised on supporter boat during row on October 9 • Top-tier logo placement on rockingmanhattan.org event website• Logo placement on event t-shirt

$5,000 SPONSORSHIP• One post on social media platforms from July - October• Logo placement on one Rocking Manhattan email blast• Logo placement in Rocking Manhattan video (post-event)• Mid-tier logo placement on rockingmanhattan.org event website• Logo placement on event t-shirt

$2,500 SPONSORSHIP• Logo placement on one Rocking Manhattan email blast• Logo placement in Rocking Manhattan video (post-event)• Logo placement on rockingmanhattan.org event website• Logo placement on event t-shirt

Sponsors can support Rocking Manhattan generally or choose a specific element of the event to associate their brand with, including dry bags, water bottles, t-shirts, meals, and snacks. We’ll work with you to find the best fit!

All sponsors must submit logos per the specified guidelines and adhere to submission deadlines.

FILE FORMAT: Vector (EPS, AI) strongly preferred, or large, high resolution PSD, or JPG

SUBMISSION DEADLINE FOR PRINTED MATERIALS: September 10

SUBMISSION DEADLINE FOR ONLINE MATERIALS: ASAP

CREATIVE GUIDELINES AND DEADLINES

Rocking Manhattan provides a unique platform to build positive brand awareness among Rocking the Boat’s donors at all levels and like-minded businesses that support youth development. Cause marketing is a cost-effective tactic with significant impact on consumer calls to action.

• Marketing plan • Promotional plan will include digital and social media, print and video. The plan will focus heavily on leveraging past participants who have become brand ambassadors and champion the cause among their extended networks. While only 12-15 boats participate in the event, the number of donors averages more than 2,000 each year.

• Promotional tactics will include: • E-blast • Facebook, Twitter and Instagram • Website • Press • Strategic press outreach will enable Rocking Manhattan to drive awareness of the cause and businesses associated with the event. Target outlets include local and national press.

PROMOTIONAL EXPOSURE

FACEBOOK, INSTAGRAM, TWITTER

Combined followers = 6,281EMAIL MAILING LIST

Subscribers = Over 10,300

VIDEOS

Rocking Manhattan 2020: vimeo.com/474922797Rocking Manhattan 2019: vimeo.com/385307407 A Day at Rocking the Boat: vimeo.com/339420363

ROCKING THE BOAT DETAILS

WEBSITE

Visits in 2020 = 22,847Pageviews in 2020 = 47,818