14 social media and digital marketing techniques to enhance medical tourism (healthcare)
TRANSCRIPT
14 Social Media and Digital Marketing techniques to enhance Medical Tourism
www.echovme.inwww.soravjain.com | [email protected]
Its about One to One!
How are you connected to your international friends today?
I am sure you named one of these…
Internet unites us! We’re Global Citizens!
Have you made your business Digital (Internet / Mobile) friendly yet? | What
works for you, will work for your business!
We need to address biggest concern of the world!
Dr. Google’s Credibility!
YOU HAVE CANCER!
What Doctor’s Say!
85%
10%
5%
*Research Done by Echovme – Doctor’s Social Media Usage Pattern Survey
What Doctor’s Say!
*Research Done by Echovme – Doctor’s Social Media Usage Pattern Survey
Medical Tourism & Responsibilities…
• Its time Government of Asian Countries Intervene and create genuine Digital Properties!
• Example: AIDS.gov (US), Aidsinfo.nih.gov (US), CancerCentre (US), Cancer.org (US)
• Its time individual healthcare brands take responsibilities and create trusted source of information.
• Example: BabyCenter!
People believe in what they say…
Source of information! Community and Interaction!
This property offers ‘Marketing Solutions’ to brands who wants to reach out to Parents! Why not create your own specialized property?
14 Great Opportunities that Healthcare Sector Should Invest in to
Improvise Digital Presence for Medical Tourism!
1. Is your Website Mobile Friendly?
2. Invest in Regular Listening!
Example of Listening Manual
Brand Based Listening Competitor Based Listening
Need / Problem Based Listening
Opportunity Based Listening
Ex: Apollo / Apollo Dental / Apollo White
Ex: Vasan Dental Care
Ex: Tooth ache, teeth ache, gum bleeding, stinking mouth etc.
Ex: Visiting Chennai, Smile, Bad Breath etc.
3. Create Social Media Database for one to one interaction!
Countries / Cities Indian in Twitter Bio
Australia 520
United Kingdom 267
London 1,597
Sweden 67
USA 1350
New York 67
California 474
First step of Medical Tourism! Extend your relation with Top Most Influencers on Tweeters! NRIs are available to connect….
Are they more likely to visit India?
4. Build Personal Brands | Brand Ambassadors!
5. Target Expats using Facebook Advertisements!
6. Target Business Travellers and Intenders
7. Integrated Digital Marketing (SEO + SEM + SMM)
On a spend of Rs. 2,00,000/- | Received 300+ Leads | Closed Sales of Rs. 15,00,000/- Till Now..
8. Email is Dead! Invest in Re-targeting!
9. Create Opportunity to Interact Live with Doctors!
10. Invest in Content Strategies and Not Promotional Strategies!
Dr. Ashley from Kerala uploads videos of operations that goes viral with an average 10,000 share!
11. Blogging & YouTube is Must!
Creating a Blog Network for Dr. Paul’s!
12. Develop Relationship with Travel Bloggers and Online Influencers
• I trust few people online – They make opinions on Restaurants / Movies / Travel / Hotels / Books and more…
• Healthcare can be a category! Create a Travel Blogger Outreach Program!
• Create a program to engage the most followed Twitter Individuals!
• Quit full time marketing job. • Writes on destinations India and Abroad –
Popular for story telling through pictures and content.
• Travelled more than 10 countries on the expense of Tourism Boards.
• Will her opinion matter for your hospital?
13. Digital Celebrity Endorsements & Photo Moments!
14. Measure Google
Analytics –Regularly,
understand where your
traffic is coming from..
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