142 - enabling an immersive mobile internet experience with the arm cortex-a8 processor (1)
TRANSCRIPT
Enabling an Immersive Mobile Internet Experience
with the ARM Cortex-A8 Processor
Brian CarlsonStrategic Marketing Manager
Wireless Terminals Business Unit
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GamingImaging & VideoInternetBasic
MultimediaImaging
High-level OS Full Internet BrowserHigh-end Imaging/VideoGPS / LBSVoIP
Voice, SMS, WAP
Wireless Devices and Applications Are Evolving
Ultra-Low Cost
Phone
EntryPhone
Mid-TierFeaturePhone
High-EndFeature /
Smartphone
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The “Perfect Storm” Driving the Future
Enables:Enhanced productivityWeb browsingHigh-definition videoSurround-sound audioHigh-quality imagingConsole-quality gamingAdvanced user interfacesLonger Battery LifeAlways Connected
ARM Cortex™-A8
3D Graphics Engine
DSP
Multimedia Accelerators
Image Signal Processor (ISP)
Process Technology
(65/45nm)
WiFi/3G/WiMAXConnectivity
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UMD: An Emerging Product Class
Performance
Power
PMPSmartphone
Handheld GamesSize
Price
ARM
Inte
l x8
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UMPCMobile Internet Devices
PC Laptop
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Introducing the Mobile Internet Device (MID)
Web browser-centric
No compromise Internet browsing experience
Converged device for work and play
High-quality multimedia
Larger screen sizes / higher resolution
Improved user interfaces (touch, graphics)
Wireless Connection (WiFi, 3G, WiMAX)
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Introducing the Mobile Internet Device (MID)
Display Size:4 to 6 inches Minimum of WVGA (854 x 480)
Battery Life:24 hours
Price:MSRP in $199-499 range
Target Customer Base:Broad consumer, 18 to 30 youth segment – social networking
Enhances User Experience:Wireless broadband and full web experienceSecure, low maintenance, easy-to-use devices
Nokia 770
Nokia N800
Shipping today with OMAP™ Processors Future MID Devices
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GamingProductivity toolsMobile TVVideo EmailInternetPhotosWeb camBill payVideo Conferencing
MusicVideo Clips MoviesImagesSynchronize with PC/ home
Knows:Where you areWho you are withHow to reach you
Medical data
Financial data
Family
Friends
Favorites
Personal blogs
Dating profiles
Enabling a New World of Personal MobilityPersonal Presence Content Other Uses
Access Approved
InstantACCESS Approved
Medical Record
Family Doctor: George TurnerMedications: None
Age: 17Height: 5’ 6”Weight: 120Allergies: LactoseBlood type: O positive
Family Doctor: George TurnerForwarding Photos…..
Location
MapsLocation-based servicesFind friends
Accessing Home Network
Water Sprinklers ON OFF
Coffee Pot
Thermostat
Home Management
Lights – Room 1
ON OFF
72
ON OFF
Friends NearbyWeb Cam: Backyard Camera 2
PAN ZOOM
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Key Challenges to MID Success
Full Internet Experience Full Internet Experience No-compromise mobile browsers
WiFi, 3G, WiMAX...Always Connected Always Connected
Dedicated multimedia enginesHighHigh--quality Multimedia quality Multimedia
Improved UIs / GraphicsEase of Use Ease of Use
High-performance processorResponsiveness Responsiveness
Low-power, highly-integrated SoC required to
meet battery life, pocketable form factor
and cost
Attractive Form Factor Attractive Form Factor
Long Battery Life Long Battery Life
Affordable Prices Affordable Prices
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12-Megapixel Camera
OMAP™ 3 – Meeting the Challenges
Highly-integrated SoC implemented in low-power mobile process
2D/3D Graphics and Gaming
High-Quality Audio
DVD-Quality Camcorder
720p High-Definition Video
No-Compromises Web Browsing
Seamless Connectivity to
WiFi, 3G, WiMAX
Productivity Clients
Optimal Balance of Power, Performance and Price
Fast Boot Time
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OMAP3430 Application Processor
Security Processing
Engines
General-Purpose CPU(Up to 1 GHz)
Programmable Multimedia Processors
Sampled October 2006
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ARMCortex-A8
DSPIVA-2
3D Graphics
OMAP™ 3 – Third Generation Multi-Core Processor Architecture
Simultaneous ParallelProcessing at Lower Power
Specialized acceleration cores for efficient processing and lower powerMulti-tasking complex tasksQuality of service not degradedFlicker-free video and click-free audio during multitasking
Recording Ch 12 Recording Ch 12
Ch 8 Ch 8 Ch 7 Ch 7
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OMAP™ 3 Architecture is First Based on Superscalar ARM® Cortex™-A8
Enables higher performance applications to support:
fast boot time (~5 sec)
laptop-level productivity
full internet browsing
Highly-integrated core:64/128-bit SIMD NEON engine
VFPv3 floating point unit
Security/Java/Thumb-2 support
Integrated level 1 and 2 caches
Semi-custom design to maximize performance andpower-efficiency
Up to 5x Increase in Performance vs. ARM11 Core
Demonstrated @ 1 GHz
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SoC Integration
OMAP3430 Cortex-A8 Value Proposition
Low-Leakage 65nm Mobile Process
SmartReflex™ Power Management
Semi-Custom Implementation
Leading Technology to Meet Mobile Internet Device Challenges
Fast & Responsive Java Applications
Performance with 30% Code Reduction
Enhanced Gaming/MM Experience
High-performance Mobile CPU Core
Device Integrity / Secure Transactions
Optimized for Efficiency
Longer Talk and Standby Times
Low Cost and Longer Battery Life
Optimized System Solution
TI M-Shield™ + ARM TrustZone Security
High-Performance ARMv7 Architecture
NEON SIMD (VFP + Media Streaming)
Thumb-2 Instruction Set
Jazelle RCT Java Acceleration
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Importance of Cortex-A8 Performance Users want a capable and responsive processor
for a streamlined experienceFast
boot time(~5 seconds) Quick
application launch
Fast web page rendering/browsing
Immersive and
responsive gaming
Cortex-A8 provides the level of performance required for a high-quality, immersive user experience
QualityMultimedia Compelling
Java apps
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OMAP Hardware
Board Support Package
TI Multimedia Software
Multimedia Framework
High-LevelOperating System
TI OMAP™ Software and Developer Network –Foundation for Innovation
OMAP Developer Network
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Mobile IC Vendors & ARM MID Advantages
Already optimized for low-power and small form factors which are critical for MID
Innovations and technologies not offered by x86 solutions
Web browsing experience – its about the software;ARM comprehensive browser report counters x86 claims
Wide offering from mobile silicon vendors based on ARM processors give customers choice to differentiate
Broad ARM software support and strong ecosystem with years of experience developing for mobile needs
Mobile ARM-based solutions are ideal for MID designs
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Summary
MIDs - Exciting New Class of Devices Enabled by the Integration of Leading-edge Technologies
Challenges of Power, Performance and Size Require Highly-integrated SoC Optimized for Mobile
TI Delivers the OMAP™ 3 Platform to Meet MID Market Challenges with OMAP3430 Silicon Today
The ARM® Cortex™-A8 Core is a Key Enabler for an Immersive Mobile Internet Experience