15 ecommerce a-b testing ideas
TRANSCRIPT
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15 eCommerce A/B Testing Ideas
Take some ideas for A/B Testing for your eCommerce Website and let us know Your Reviews in Comments
Below.
Introduction
If you love A B testing, eCommerce sites should be your favourite playground. These sites have so much happening at every level that you can never test too much.Here we’re featuring:
Home-Page Test Ideas Product-Page Test Ideas Checkout Testing Ideas Thank You-Page Testing Ideas
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Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Home-Page Test Ideas
1- Add Trust / Award Badges
You can see how Web togs display the Trust Pilot Badge on their homepage with other award badges.
One of our customer, also increased their conversion rate by 72.05% when they added the esteemed “WOW Winner” badge, won by them, in the header of their homepage.
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2- Test Your Drop-Down
Menus
One can replaced its drop-down menu with an elaborate product category page for better usability and can get revenue increased upto 60 to 80% as Results.
Eye tracking studies have also shown that drop-down menus can annoy users.
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3- Tell Them if You ship to
their Location
Someone from India would have never explored the featured website any further if their message “Yep, we ship to India” hadn’t been displayed. He would have thought that it’s probably a US/UK based site that doesn’t have any shipment policy for India (like most websites).
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4- Remove Your
Carousels
Image sliders may seem attractive on a homepage, but their reputation in the conversion optimization industry was tainted long ago. Let’s hope you listened and removed those distracting rotating banners.
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5- Give them Live Chat
Assistance
A Forrester Research study found that 44% online consumers want live chat assistance when they are in the middle of a purchase. Practical Commerce reports a case study where live chat boosted conversions by 17% for SupplyGeeks.com.
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Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Product-Page Testing Ideas
6- Create Urgency to Checkout
The time is running out. See how the timer is used by Express Watches on their product page to create urgency. If done in a correct way, then it will surely attract customers and push then to check out as soo as possible.
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7- Add Product
Videos (At Least for Popular
Products)Videos are the closest experience users can get online to buy a product. They help people imagine how they will feel when they have the product in their hands.
Visitors who do not watch the video but still have the option to watch, convert at a higher rate than those who don’t have the option.
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8- Price Match
Guarantee
See how Webtogs display their guarantee seals and even explains (below the seal in the header) the value of that guarantee to win trust of visitors in an instant.
Bonus points to this site for providing the option to convert prices in different currencies on the product page.
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9- Provide 360° View of
Products
Everyone Knows Larger product images increase conversions. Go one step ahead and provide 360 view of your products. Let your customers have no doubts. Give them a closer real life experience with 360° view of products. This will give them the confidence to buy products.
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10- If You do not Provide
Free Shipping,
Reveal Shipping Fee
at Product Page
See how Ozscopes goes a step ahead and provides a shipping calculator on their product page.
And if we talk about free shipping, it can increase your average order value too, in case you haven’t realized it. So the revenue will likely be same.
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Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Checkout Testing Ideas
11- User Recognizable
Security Seals
A survey was conducted to know the security seals that are most effective. The responders were asked which single logo gave them maximum assurance. And the results are:
•Paypal (29%)
•Verisign (25%)
•McAfee (23%)
•BBB (7%)
•TRUSTe (3%) Web Design & Development | Mobile Application Development | Internet Marketing |
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12- Use Reassurance
TextIf you do not want to pay for pricey security seals, you can also try adding some reassurance text. Like you can see how the featured site pulls this off perfectly (and pass out on any security seals whatsoever).
But one thing you must take note here is, the usability and design of site should be exceptionally brilliant for this to work.
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13- Make Them
Generate Promo Codes
Step-1
Step 1 – Create a link that says “Got a promo code?” instead of a blank box that asks you to enter the promo code.
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Step- 2
Step 2 – Once the customer clicks on that link, open a collapsible div that shows two options:
a. Enter the promo code (for those who have it)
b. Generate promo code (for those who do not have it).
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Step- 3
The promo code generated by customers will only be delivered when they complete their current transaction. This will avoid people leaving the site to find the coupon code if they do not have it. Plus, it will also motivate them to complete their current order, which should reduce your cart abandonment rate.
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Thank You-Page Testing Ideas
14- Post Purchase
Social Share
At thank you page you can tell customers what you want them to do. Provides your customers social media options to share the stuff that they have just ordered.
This is great because chances are people in the same network often have similar interests or age group. Web Design & Development | Mobile Application Development | Internet Marketing |
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15- Ask Customers if they would
like to participate in
a Survey
Knowing your customers always pay off in future. Ask them if they would like to participate in a short survey and get some useful insights from them.
For more ideas on how you can optimize your thank you page.
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