• India's Flipkart Raises $1 Billion in Fresh Funding

• Amazon invests $2 Billion in its Indian foray

• eBay launches a new iPhone app for sellers called eBay Valet. It finds what items are worth, then sends them in for valets to sell them for you. the seller takes a pictures of their items, and the app gives them an estimated price

• Chinese ecommerce site Alibaba launching IPO next month is valued between $ 170 – $ 200 Billion

• ComScore Reports $56.1 Billion in Q1 2014 Desktop-Based U.S. Retail E-Commerce Spending, Up 12 Percent vs. an Year Ago

Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges.

E-commerce

Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges.

or

commercial transactions conducted electronically on the Internet

E-commerce

Introduction

Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.

Digital Commerce is on the Rise– Robust internet infrastructure

– High internet penetration

– Fast broadband speeds

• Rise in the number of consumers accessing the internet through their mobile devices has changed the way consumers now shop

• Rise in the number of consumers accessing the internet through their mobile devices has changed the way consumers now shop

Source: International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates.

Accessed June, 2014; Kantar Worldpanel, ACCELERATING THE GROWTH OF ECOMMERCE IN FMCG, 2014

• Rise in the number of consumers accessing the internet through their mobile devices has changed the way consumers now shop

Source: International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates.

Accessed June, 2014; Kantar Worldpanel, ACCELERATING THE GROWTH OF ECOMMERCE IN FMCG, 2014

Digital Commerce: Market Size and TrendsAccording to A.T. Kearney (2014), global online retail sales have increased 17% yearly since 2007. Conlumino report estimates the market at just under $ 607 Billion in 2013, with projected 2017 revenues of $ 1,027 Billion.

Digital Commerce: Market Size and TrendsAccording to A.T. Kearney (2014), global online retail sales have increased 17% yearly since 2007. Conlumino report estimates the market at just under $ 607 Billion in 2013, with projected 2017 revenues of $ 1,027 Billion.

Digital Commerce: Market Size and TrendsAccording to A.T. Kearney (2014), global online retail sales have increased 17% yearly since 2007. Conlumino report estimates the market at just under $ 607 Billion in 2013, with projected 2017 revenues of $ 1,027 Billion.

Global Online Retailing Sales Forecasts (USD billion), by Region, 2012 – 2017

Regions 2013 2017CAGR (%)

2012 – 2017

North America 251.7 335.1 7.62%

Europe 173.3 255.8 10.67%

Asia Pacific 151.2 378.0 24.49%

Latin America 24.4 48.2 18.00%

Middle East and Africa 6.0 10.1 13.74%

Overall 606.8 1,027.3 13.76%

Source: Conlumino

Ecommerce can be classified by the types of goods sold

• Physical goods, e.g., books, gadgets, furniture, appliances, and the like

• Digital goods, e.g., software, eBooks, music, text, images, video and the like

• Services, e.g., tickets, insurance, and the like

Classifying Ecommerce Business Based on Nature of Participants:

Business to Business Ecommerce (B2B Ecommerce)In this type of ecommerce, both participants are businesses. As a result, the volume and value of B2B ecommerce can be huge. An example of business to business ecommerce could be a manufacturer of gadgets sourcing components online.

Intel Dell

HeinzMc Donalds

Business to Consumer Ecommerce (B2C Ecommerce)When we hear the term ecommerce, most people think of B2C ecommerce. That is why a name like Amazon.com pops up in most discussions about ecommerce. Elimination of the need for physical stores is the biggest rationale for business to consumer ecommerce.

Dell Sells to me

Consumer to Business Ecommerce (C2B Ecommerce)

But online commerce has empowered consumers to originate requirements that businesses fulfill. An example of this could be a job board (e.g.. Naukri, Monster) where a consumer places her requirements and multiple companies bid for winning the project (online Tenders). Another example would be a consumer posting his requirements of a holiday package, and various tour operators making offers (custom made holiday packages)

Consumer to Consumer Ecommerce (C2C Ecommerce)

The moment you think of C2C ecommerce eBay.com comes to mind. That is because it is the most popular platform that enables consumers to sell to other consumers. Since eBay.com is a business, this form of ecommerce could also be called C2B2C ecommerce (consumer to business to consumer ecommerce)

User X sells his iPod User Y Buys it (via eBay)

m-commerce• Goldman Sachs estimates that global m-commerce sales reached $133

billion in 2013, and that this number will reach $626 billion in 2018, which is just shy of equalling total global e-commerce sales for 2013 of $638 billion.

• eMarketer estimates m-commerce sales to account for 26.5% of e-commerce sales by 2017, registering growth of 347% since 2012.

E.g.

Mobile banking

Mobile Ticketing

Information services

In 2013, ASOS, one of the leading online fashion retailers in the UK, received a third of the traffic on their website from mobile devices.

Where does e-commerce come from….

What platforms are used….

Oracle ATG Commerce

OMS IBM Websphere

Venda Hybris

Netsolace eBay GSI Commerce

Demandware Elastic Path

Magento ntershop

Red Prairie

Companies which uses these platforms:

Oracle ATG Commerce ( Walmart, JC Penny, Walgreens, Kohl’s, Neiman Marcus)

IBM Websphere (Staples, QVC, Sears, Target)

Hybris (Costco, Puma, )

eBay GSI Commerce (Sony, RadioShack Corp., Kate Spade, Ralph Lauren, National Football League, Major League Baseball etc.)

Elastic Path (Western Union, Pearson, Virgin Media, Google etc.)

Intershop (Bosch, De Telegraaf, D&B, EuRail, Hafele, HP etc.)

Red Prairie (Chevron, Gaylord Entertainment, Peet's )

Magento (Rovio, Olympus, VIZIO, Franklin, Sierra Nevada etc..)

Demandware (Adidas, Brooks Brothers, Converse, FILA, Loreal, etc.)

Netsolace (The Jones Group, Godiva, ecco etc.)

Venda (Arsenal, UNIVERSAL, TESCO etc. )

OMS (Moet-Chandon, Henleys, Stanley, Whirlpool, UN Foundation etc.)

ReferralCandy determined that there are 102,728 e-commerce retailers in the United

States that are generating at least $12,000 per year in revenue. That’s a 13.5 percent

increase over last year’s findings, which revealed 90,501 online retailers generating the

same amount.

Other findings from the study include:

61,728 online retailers generate at least $25k in revenue (up 12.8 percent from the year before)

38,157 e-commerce merchants generate at least $50k in revenue (up 12.3 percent from the year before)

23,587 online merchants generate at least $100k in revenue (up 13.6% from the previous year)

ReferralCandy - a Singapore-based company that automates referral programs for online retailers

Testing in ecommerce

1. User Interface Testing, essential for eCommerce and Social Apps

2. Automation, need of the hour

3. Integration Testing for third party Apps

4. Performance An Important aspect of quality application

5. Security to safeguard customer data and identity

Thank You