15 min rds talk
TRANSCRIPT
Building your presence on
“Getting Social with Greg Fry”
@gregfrysocial
Who is this Guy?
An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.comcommunity.
In 2014 Greg worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
What is your Aim?
What is Social Media?
“Tools and Technologies that
faciliate conversations online”
Social Media is a place to listen,
engage and even collaborate
with customers, prospective
customers and influencers
online.
Embrace the Video Revolution
According to Cisco by 2017. 70% of consumer internet
traffic will be video.
Think Mobile
What is Content Marketing?
“Content marketing is a
strategic marketing approach focused
on creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly-
defined audience — and, ultimately,
to drive profitable customer action”
- Content Marking Institute
Examples of Content Marketing?
• Infographics
• Short Videos
• Podcast
• Case studies
• E-Books
• Link Round Ups
• Visual content
• Guides/ How to posts
• Product reviews
• Interviews
5 Future Trends Happening
Now…….
• Video continues to evolve
• Unique “Rich” content becomes vital
• Social Advertising becomes more powerful
• “Private” Social Networks thrive
• The Age of Advocacy arrives
Questions???
