15 stats every digital publisher needs to know
TRANSCRIPT
The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know… !!And how these stats impact your bottom line.
61% of publishers say content marketing plays a
significant or very significant role in their overall business
development strategies.!- PulsePoint, 2014
2!
NATIVE ADS CAN SCALE IF MARKETERS THINK OF THEMSELVES AS STORYTELLERS AND IF PUBLISHING PARTNERS CAN EARN THEIR TRUST WITH QUALITY EXECUTION.
“ “ - Jay Lauf, Group Publisher, The Atlantic Media Company
20% of publishers’ current digital ad revenue comes from content. Two years from now,
publishers project this will jump to 50%.!
- Association of Business Information & Media Companies
3!
Have you developed a unique approach to planning, pricing, and measuring digital
products to help you differentiate your publication?!
!Most companies have not.!
Consumption of digital media on mobile devices has
climbed from 18 minutes per day in 2008 to nearly 3 hours
in 2015.!- Mary Meeker Internet Trends 2015
4!
You may be thinking: !That can’t be true of all websites, can it?!
What about long-form content? !People prefer to read on desktop, don’t they?!
In fact, 39/50 news sites get more traffic from mobile devices than desktop
computers.!
- PEW, State of the News Media 2015
5!
THE CHANGE IN HOW PEOPLE CONSUME JOURNALISM HAS ALREADY HAPPENED. OUR CHOICE NOW IS TO ADJUST OR WITHER.
“ “ - Chris Cillizza, Reporter, The Washington Post
Magazines saw +65.3% growth in mobile web
audience in 2015, compared to print and digital at +0.2%. !
- MPA Magazine Media 360
6!
27% of consumers will leave a site if it is not mobile-
optimized.!
- ExactTarget, 2014 Mobile Behavior Report
7!
You read that right… TRILLION !!
It would take the average person 168,062 YEARS to count that high.!
56.1% of all the impressions served on the Google display platforms may never actually
be seen.!
- Google, 5 Factors of Display Viewability
8!
And the percent is probably even higher for mobile readers, suffering from !
“fat-finger syndrome.”!!
(Don’t worry we think your fingers look great.)!
People who click on native ads have a higher purchase intent than those who click on banner
ads (52% vs. 34%).!
- MDG Advertising
11!
67% of digital magazine readers actually want to buy directly from
magazine ads and 62% of readers want to buy directly from articles.!
- MDG Advertising
12!
Nearly a quarter (24%) of publishers cite limited data and/or reporting to share with advertisers as the factor holding them back from embracing content
marketing. !
- Pulsepoint, 2014
13!
Another 20% say their technology or infrastructure doesn’t support high
impact native formats.!
- Pulsepoint, 2014
Nearly 58% of publishers provide social engagement metrics to
measure the success of content marketing campaigns.!
- Pulsepoint, 2014
14!
“Likes” are great, but they don’t make you money. !
!Social engagement should be an indicator of how well you’re engaging
users, but real success should be measured in high-quality lead generation, pipeline created, and actual advertisers sales.!
52% of marketers cite difficulties in accurately measuring ROI as
their biggest source of frustration in social marketing.!
- Adobe
15!
You’re not the only one out there struggling to measure campaign
performance.!!
New benchmarks are created each month, as publishers shift their digital strategies to stay in-tune with their evolving reader-base.!
{ } Help us learn more.!
Just by completing the survey, we’ll send you a free copy of the complete report
once it’s been made available. !
Take the 2015 State of Inbound Publishing Survey now!