15 ways boost business with video marketing
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1 5 W a y s t o B o o s t y o u r B u s i n e s s t h r o u g h1 5 W a y s t o B o o s t y o u r B u s i n e s s t h r o u g h
V i d e o M a r k e t i n gV i d e o M a r k e t i n g
p os ted b y jd b rad le y | o n C o n t e n t, Intermed iate , V id eo , V im eo , Y o u t u b e | N o c o m m e n t s
T h ink ing o f us ing YouT ub e o r a s im i l a r vi d eo p l a t fo r m to g i ve y our up -an d -com ing
b us iness t ha t m uch-need ed p i zzazz ? You r e on the r i gh t tr a ck .
No m atter the s ize of your com pan y , i ts a lwa ys
im p o r t an t t o engage i n an i nnovat ive and
ef fect ive ma rket ing st rategy . The b ig p layers
hav e b o t tom less co ff e r s fr om wh i ch to d r aw
m on ey for adver t ising , PR cam p a igns , soc ia l
m ed ia m a r k e ti ng , and other s t ra tegies . But
even i f youre only just s tar t ing to bui ld a na me
f o r y our b r and , y ou can s t il l m ak e use o f l e ss
cash-inten s ive tactics to m arket yourse l f .
V id eo se r v ices l ik e You T ub e a r e a p op u l a r and
a f fo r d ab l e m eans o f r each ing ou t t o y ou r t a r ge t cus tom er s and an o p p o r tun i t y to b u i ld t r us t
i n y our se r v ices and p r o d uc t s . You can b e a ha r d -se l l e r and go a l l ou t in p ush ing y our wa r es ,
or you can be a l i tt le more sub t le in bui ld ing you r cred ib i li t y and yo ur b ran d .
T h e m o r e s e n s e s yo u e n g a g e i n y o u r m ar k e t i ng cam p a ign , the m or e im p ac t i t can ha v e on
y our cus tom er s . Wh i l e T w i t te r twee t s and Faceb oo k p os t s a r e a l l good , y ou s t i ll wan t t o d r aw
custom ers in wi th aud io-v ideo prese ntat ions that can rea l ly show of f the be st a t t r ibutes of
y ou r p r od uc t .
YouT ub e , V im eo , an d o the r s im i la r p l a t fo r m s a r e no t j us t fo r p o s t ing v id eos o f y ou r l a t es t
sum m er ge t away . T hese can b e a p o wer f u l m eans f o r y ou to m a k e a sa l e w i th y our t a r ge t
cus tom er .
Her e a r e som e o f t he way s y ou can use v id eo to p r om ote y our b us iness :
1 . P o s t c u s t o m e r v id e o t e s t i m o n i a l s .1 . P o s t c u s t o m e r v id e o t e s t i m o n i a l s .
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2 . F i lm y o u r p r o d u c t in a c t i o n t o s h o w t h a t i t w o r k s j u s t th e w a y y o u s a y i t w o u l d2 . F i lm y o u r p r o d u c t in a c t i o n t o s h o w t h a t i t w o r k s j u s t th e w a y y o u s a y i t w o u l d
b e i t a v a cu u m c l e a n e r , a la u n d r y d e t e r g e n t , o r a r e f u r b i s h e d a u t o m o b i l e . b e i t a v a cu u m c l e a n e r , a la u n d r y d e t e r g e n t , o r a r e f u r b i s h e d a u t o m o b i l e .
3 . M a k e a s h o r t h o w - t o v id e o u s i n g y o u r p r o d u c t .3 . M a k e a s h o r t h o w - t o v id e o u s i n g y o u r p r o d u c t .
4 . T e l l t h e s t o r y o f h o w y o u r c o m p a n y c a m e t o b e a n d t h e p r o b l e m s y o u h a d t o4 . T e l l t h e s t o r y o f h o w y o u r c o m p a n y c a m e t o b e a n d t h e p r o b l e m s y o u h a d t o
c o n t e n d w i th i n s e t t in g u p t h e b u s i n e s s .c o n t e n d w i th i n s e t t in g u p t h e b u s i n e s s .
5 . M a k e a v i d e o c o m p a r i n g y o u r p r o d u c t t o a c o m p e t it o r s . W h i le y o u a r e5 . M a k e a v i d e o c o m p a r i n g y o u r p r o d u c t t o a c o m p e t it o r s . W h i le y o u a r e
o b v i o u s l y b ia s e d , b e o b j e c t iv e a n d h o n e s t i n m a k i n g y o u r c o m p a r i s o n s .o b v i o u s l y b ia s e d , b e o b j e c t iv e a n d h o n e s t i n m a k i n g y o u r c o m p a r i s o n s .
6 . L in k t o o t h e r u s e f u l v id e o s o r c h a n n e l s i n y o u r i n d u s t r y .6 . L in k t o o t h e r u s e f u l v id e o s o r c h a n n e l s i n y o u r i n d u s t r y .
7 . I n te r v ie w e x p e r t s i n y o u r f i e l d t o e d u c a t e y o u r c u s t o m e r s a b o u t t h e l a t e st7 . I n te r v ie w e x p e r t s i n y o u r f i e l d t o e d u c a t e y o u r c u s t o m e r s a b o u t t h e l a te s t
d e v e l o p m e n t s .d e v e l o p m e n t s .
8 . P o s t v id e o o f p a s t c o m p a n y e v e n t s t o s t i r u p i n t e r e s t i n n e w o n e s .8 . P o s t v id e o o f p a s t c o m p a n y e v e n t s t o s t i r u p i n t e r e s t i n n e w o n e s .
9 . C r o s s - co n n e c t yo u r Y o u T u b e a c c o u n t t o y o u r c o m p a n y w e b s i te , G o o g l e P l a c e s9 . C r o s s - co n n e c t yo u r Y o u T u b e a c c o u n t t o y o u r c o m p a n y w e b s i te , G o o g l e P l a c e s
p a g e a n d s o c i a l n e tw o r k i n g p r o f i l e s .p a g e a n d s o c i a l n e tw o r k i n g p r o f i l e s .
1 0 . O p t i m i z e t a g s a n d k e y w o r d s f o r y o u r v i d e o s t o h e l p g e t t h e m f o u n d q u i c kl y1 0 . O p t i m i z e t a g s a n d k e y w o r d s f o r y o u r v i d e o s t o h e l p g e t t h e m f o u n d q u i c k l y
a n d f r e q u e n t ly .a n d f r e q u e n t ly .
1 1 . R e v i e w y o u r v id e o a n a l y ti c s to m o n i t o r v id e o t r a f f i c a n d a c t i v it y o n y o u r1 1 . R e v i e w y o u r v id e o a n a l y ti c s to m o n i t o r v id e o t r a f f i c a n d a c t i v it y o n y o u r
c h a n n e l .c h a n n e l .
1 2 . R e s p o n d q u i c k ly a n d p o l i te l y to a l l v id e o c o m m e n t s .1 2 . R e s p o n d q u i c k ly a n d p o l i te l y to a l l v id e o c o m m e n t s .
1 3 . R u n a c o n t e s t a n d p o s t it o n Y o u T u b e o r s o m e o t h e r v id e o p l a t f o r m .1 3 . R u n a c o n t e s t a n d p o s t it o n Y o u T u b e o r s o m e o t h e r v id e o p l a t f o r m .
1 4 . M a k e e x t r a m o n e y o n t h e s i d e b y p a r t n e r i n g w i t h a d p l a c e m e n t s .1 4 . M a k e e x t r a m o n e y o n t h e s i d e b y p a r t n e r i n g w i t h a d p l a c e m e n t s .
1 5 . D i s p la y y o u r c o m p a n y d e t a i l s p r o m i n e n t l y o n y o u r c h a n n e l t o f a c i li ta t e e a s y1 5 . D i s p la y y o u r c o m p a n y d e t a i l s p r o m i n e n t l y o n y o u r c h a n n e l t o f a c i li ta t e e a s y
t r a n s a c t i o n s .t r a n s a c t i o n s .
Al l you nee d to get th ings don e no w is a decen t camera an d a l i tt le creat iv i ty . Have fun w i th
y our v id eo p r esen ta t i on and y ou j us t m igh t b ecom e the n ex t YouT ub e sensa t i on .
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