15.09.10 'making the most of your e-marketing
TRANSCRIPT
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1www.businesslink.gov.uk/southwest/eventspresentations
World Wide Web – The World Wide WHY!
Vast Market Opportunity
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2www.businesslink.gov.uk/southwest/eventspresentations
6.5 Bn
1.5 Bn
46m
It’s all about size
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3www.businesslink.gov.uk/southwest/eventspresentations
World Wide Web – The World Wide WHY!
Lots of money spent online
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4www.businesslink.gov.uk/southwest/eventspresentations
£88 Bn
£121 Bn
It’s all about size
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5www.businesslink.gov.uk/southwest/eventspresentations
0
20
40
60
80
100
120
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2005 2006 2007 2008 2009 2010
£ B
n
20.429.8
46.6
64.3
88
121
Source IMRG
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6www.businesslink.gov.uk/southwest/eventspresentations
World Wide Web – The World Wide WHY!
New ways of working means
People spend more and more time online
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7www.businesslink.gov.uk/southwest/eventspresentations
PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G
World Wide Web – New Ways of Working
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8www.businesslink.gov.uk/southwest/eventspresentations
Average iPhone app downloaded 100,000 times
Stephen fry releases new book as hard back, eBook AND iPhone App
World Wide Web – New Ways of Working
Samsung Debuts “The Tab”
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9www.businesslink.gov.uk/southwest/eventspresentations
Less Paper
Less Travelling
Less Carbon
IYRE = Improve Your Resource Efficiency
World Wide Web – New Ways of Working
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10www.businesslink.gov.uk/southwest/eventspresentations
The route to your website
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11www.businesslink.gov.uk/southwest/eventspresentations
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12www.businesslink.gov.uk/southwest/eventspresentations
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13www.businesslink.gov.uk/southwest/eventspresentations
Online Networking - Why
Reach new audiences
Communicate with existing clients
500m regular users
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14www.businesslink.gov.uk/southwest/eventspresentations
Business Networks
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15www.businesslink.gov.uk/southwest/eventspresentations
Business Networks – 6 Degrees of Separation
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16www.businesslink.gov.uk/southwest/eventspresentations
Why Business Networks?
75 millionregistered professional users
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17www.businesslink.gov.uk/southwest/eventspresentations
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18www.businesslink.gov.uk/southwest/eventspresentations
Viral Marketing – How & Why
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40020 x 20
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
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19www.businesslink.gov.uk/southwest/eventspresentations
Britain’s Got TalentSusan Boyle
Over 70m viewings in 1 week
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20www.businesslink.gov.uk/southwest/eventspresentations
Video Marketing
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21www.businesslink.gov.uk/southwest/eventspresentations
Video Marketing
• YouTube – 2Bn videos watched………..DAILY
• Video results appearing in Google Search
=You’ve been framed!
Business Opportunity 2nd most searched site on the internet
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22www.businesslink.gov.uk/southwest/eventspresentations
Email Marketing
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23www.businesslink.gov.uk/southwest/eventspresentations
Why Email Marketing?
It’s Not Expensive
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24www.businesslink.gov.uk/southwest/eventspresentations
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25www.businesslink.gov.uk/southwest/eventspresentations
Why Email Marketing?
It’s Effective
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26www.businesslink.gov.uk/southwest/eventspresentations
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27www.businesslink.gov.uk/southwest/eventspresentations
Blogging – Where
www.blogger.com
www.wordpress.com
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28www.businesslink.gov.uk/southwest/eventspresentations
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29www.businesslink.gov.uk/southwest/eventspresentations
Online Networking - Why
Reach new audiences
Communicate with existing clients
145m regular users
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30www.businesslink.gov.uk/southwest/eventspresentations
What’s Over the Horizon?
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31www.businesslink.gov.uk/southwest/eventspresentations
Location Marketing
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An explosion in Tablets
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33www.businesslink.gov.uk/southwest/eventspresentations
Location Marketing
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34www.businesslink.gov.uk/southwest/eventspresentations
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35www.businesslink.gov.uk/southwest/eventspresentations
Find out more
30 September, Swindon, Guerrilla e-Marketing
07 October, Mitcheldean, SEO
21 October, Wiltshire, SEO
04 November, Clevedon, SEO
www.businesslink.gov.uk/southwest
0845 600 9966
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36www.businesslink.gov.uk/southwest/eventspresentations
Andy Poulton
Business Link
M: 07966 547146
Thank You