16 mile solutions investor presentation october 2008
TRANSCRIPT
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EDI Web 3.0 More Tools, Less Cost
Mark Pattison, Founder and CEOOctober 2008
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16 Mile has the Solution
Revolutionize EDI with a SaaS solution thatdramatically reduces cost by 40%.
In todays economy, everyone is looking to reduce
the bottom line. No other company can offerdramatic cost savings while increasing their EDIefficiency.
16 Mile will create a cash cow over time likeComcast or any of phone companies.
What we do:
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What does this mean?
A company generating $25 Million in Revenueis likely to pay $25,000 EDI cost.
16 Mile OV can easily save a company at least $7,000 or more!
A company generating $1 Billion in Revenue islikely to pay $25 Million in EDI cost.
16 Mile OV can easily save a company at least $7 Million ormore!!
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Market Opportunity
The supplier relationship market (SRM) is expected to grow at acompounded rate of 8.2% from $1.6 billion in 2006 to $2.35 billion
in 2011.
Today, 35% of small- to medium-size companies those earningannual revenues of $30 million to $1 billion still use manualprocesses for communicating with their suppliers.
0.00
500.00
1,000.00
1,500.00
2,000.00
2,500.00
2006 2007 2008 2009 2010 2011
Worldwide Supplier Relationship Market(millions of dollars)
Source: ARC Advisory Group 2007
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Market Summary Breakdown
Of 309,909 U.S.-based businesses, 79,804 fall in in our target market companies with $30 million to $1 billion in annual revenue.
We only need 2,200 companies as customers (2.75%) to reach our annual
revenue goals.
Key:
A = annual revenueB = number of U-S.-based companies withthat revenue
A B
No incentive for current competition to change. They all charge based ontransactions and would have to restructure their entire business toadapt which would mean massive revenue loss.
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Supply Chain Order Process Today
$$ $ $
$ $ $ $$ $ $
$ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $
$ $$ $
$ $$ $
$ $$ Vendor 1
Manufacturer
Logistics
BankRetailer
The competition charges for every message/
Kilobyte that is sent. This is very costly.
TransactionCharges
TransferofPOData
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16 Mile SaaS Approach
Bobs Shoes
Logistics
Bank/FactorNordstrom
We charge a seat license with bundled tools to
process orders.
NoTransactionCharges
DataMovesFree
Chinese Factory
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16 Mile OV (OV = order visibility)
Our inaugural product, 16 Mile OV, is a hosted solution
that differs from its competitors if five important ways: New Pricing Model: Results in 50-100% lower EDI costs, plus no
charge for transactions to and from suppliers sent via AS2 andFTP. Others charge by kilobytes for each transaction.
Multi-dimensional Order Visibility: Delivers real-time, multi-
dimensional order information across supply networks, alongwith EDI (electronic data interchange). Others only offer EDI.
New Technology: Based on new database structure thatintegrates data from Oracle, VANs and other back-end systems,results in better end-to-end management of supply and demand.
Built-in Tools: Unites EDI and order visibility with tools andreporting capabilities for vendor performance, event alerts,inventory tracking, response management, scanned-basedtrading, and more.
Mobility Enabled: 16 Mile OV can mobile enable data extra toany Smartphone or PDA.
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16 Mile vs. the Competition
Gray boxes = capabilities
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Milestones
PRODUCT MILESTONESBeta testing completed January 2007 (with Starbucks)
Product launch April 2008SALES MILESTONESCLOSED DEALS: Robins and Meyer, Olympia Sports, Carbon 5, Inmoda, MelloSales, Staub USA, The Pattison Group (translating data between them andretail giants Adidas, Columbia Sportswear, KB Toys, Nike, Reebok, SamsClub, Starbucks, Target, Wal-Mart, PetSmart, Dillards & more)
PENDING PROPOSALS: PetFood.com, Safeway, Kassatex, Venture Products,Red Wing Shoes, Capacity, K&M International, plus 20 others
IN DISCUSSIONS: Nordstrom, Starbucks Coffee, Restoration Hardware,Schenker Logistics, True Religion Jeans, Baden Sports, Car Toys
SALES TEAM: Hired supply chain experts from key competitor, Houston-
based Dicentral.OTHER MILESTONES
LEGAL: Perkins Coie agreed to provide legal representation as part as itsEmerging Company program.
PATENTS: 1 process and 1 technology patent pending for warranty claimsfacilitation.
http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=316 -
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Financial Summary
GOAL: Reach 2.75% of our target market for success
Detailed revenue model available upon request
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Experienced Team
Founder has experienced supply chain issues first-hand:
Founded 13-year-old branded
merchandise and import co. 1,000s of transactions, 100s of
customers
10-year Preferred Vendor ofStarbucks Coffee
Manufacturer of all Starbucksoutdoor umbrellas and basesfor North America, LatinAmerica, and Asia
Co-founder, 2000
Makers of coffee table games
700 retail locations, sevencountries
Family Fun Toy of the YearAward 2002 and 2003
Angel and VC funding Acquired December 2006
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Board of Advisors
DEAN BAKER: Founder of Asset Recovery Specialist Inc. (
www.equipmentrecovery.com), asset management for banksand leasing companies
JOHN BAUGHN: Former partner of Accenture for businessand IT architecture, managing over $100 million dollars
DIANE DEWBREY: CEO/President of Foundation Bank
TIM DOWLING: VP Business Development McAfee
TERRY DRAYTON: Co-Founder of Home Grocer, Count Me In,Ramp Technology Group (www.RampGroup.com)
DAN NORDSTORM: Former CEO ofwww.Nordstrom.com,current CEO of Outdoor Research Company (
www.outdoorresearch.com)
Each advisory member has invested in 16 Mile Solutions.
http://www.equipmentrecovery.com/http://www.rampgroup.com/http://www.nordstrom.com/http://www.outdoorresearc.com/http://www.outdoorresearc.com/http://www.nordstrom.com/http://www.rampgroup.com/http://www.equipmentrecovery.com/ -
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Funding Requirements
Visibility, Efficiency, Lower Costs
Prior Funding:$200,000 from founder
Series A Raise @ $1,500,000$1,500,000 raised
Pre-money valuation: $2.5 million
Preferred shares .35
Series B Raise @ 2,500,000 Capital will allow us to:
Scale
Acquire working capital
Hire infrastructure (CTO, CFO, sales, marketing, support)
Launch channel partner program (domestic and international)
Continue public relations, search engine optimization, marketing
Extend features of 16 Mile OV
Complete development of Warranty Claims (currently in beta)
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Where Well Be in 3-5 Five Years
$70 million in revenue
More than 2,000 clients worldwide
Established international channel partnerships
Next-generation status in retail compliance
Recognized market leader in automating supply chaincollaboration, communication, and warranty claims
Exiting through acquisition by company withcompatible fit . . .
http://www.i2.com/index.cfmhttp://www.perfect.com/index.htmlhttp://www.oracle.com/technology/index.htmlhttp://www.manh.com/ -
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EDI Web 3.0 More Tools, Less Cost
Mark Pattison, Founder and CEO712 N. Motor Place Suite 3
Seattle, WA 98103206.675.1066206.675.1099
mailto:[email protected]://www.16milesolutions.com/http://www.16milesolutions.com/mailto:[email protected] -
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Pricing Model
Software as a Service (SaaS) Based on a seat license and
sliding scale
Transaction pricing (for VAN-EDImanagement): $0.25/kb,decreasing if competitionincreases. Never below cost plus30-40%.
Chart prices derived from competitive analysis
models between 16 Mile OV and other
solutions operating in the hosted EDI
market.
Seat Licenses Price Per
Number of Seats Seat
1 to 10 $ 5,000
11 to 19 $ 4,500
20 to 49 $ 2,700
50 -99 $ 2,100
100 to 200 $ 1,700
Annual seat license 20%
Setup (Per retailer) $250
Map to client environment by format
X.12 (Custom format)* $2,500
XML $1,000
ASCII $500
Packet (In increments of 10 $1,000
Training $0
Support $0