18 easy ways to collect b2b software user reviews
TRANSCRIPT
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18 Surprisingly Easy Ways to Collect B2B Software User Reviews
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Customer reviews are incredibly important, especially for software buyers.
66% of software buyers say that reviews significantly impacted their final purchase
decision.
If you don’t have any user reviews, how can those buyers make
the right decision for their business?
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There just isn’t a master list of reviews collection ideas or strategies out there to inspire your marketing team…
Until now!
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1. Email Blast
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1. Email Blast
• Send your customers a simple email asking for a review• Include the direct link to
your reviews form• Try sending it to your
happiest or longest customers, who are most likely to respond to your request
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2. Email Newsletter
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2. Email Newsletter
• Consider adding a reviews call-to-action in your customer newsletter• This can provide customers
with a constant reminder that you appreciate their feedback and want to share it!
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3. New Customer Nurture
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3. New Customer Nurture
• Use your marketing automation software to make an email nurture campaign • Alternatively, send a one-off
email to new customers after a while to see if they are interested in writing a review• Wait at least 3-6 months
before asking for a review to make sure they fully understand the product’s strengths and flaws
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4. Within Your Software System
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4. Within Your Software System
• Put a CTA on the login page• If your product has a main
dashboard, place it on that page- just don’t interfere too much with the usability of the system• Maybe even put up a
temporary pop-up every few months
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5. Twitter
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5. Twitter
• Use Twitter to promote the current reviews of your product • Tweet direct links to write a
new review• Share quotes from reviews
and tag the reviewer
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6. Facebook
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6. Facebook
• Post a link to your reviews page on Capterra and ask people to review• Since they already “like” you
they’ll be more likely to want to leave a review• Include some type of image
with your post so it will stand out more
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7. LinkedIn
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7. LinkedIn
• Best place to reach your customers when they’re actually in a business mindset• Post updates about the
reviews you’re receiving and encourage others to review
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8. Other Social Media Channels
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8. Other Social Media Channels
• If the majority of your users are on Instagram or Pinterest, post your reviews promotions there• However, don’t just start a
new user account to collect reviews- don’t waste effort if the audience isn’t there
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9. User Events and Conferences
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9. User Events and Conferences
• Hosting a user conference is the best way to get a lot of reviews in a short amount of time• Set up kiosks around the
expo floor specifically for collecting Capterra reviews• Have employees with new
reviews forms loaded on their iPads• Include a CTA in follow-up
emails after the event
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10. Incentivize Reviewers
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10. Incentivize Reviewers
• 43% of users will leave a review in exchange for some type of gift or reward• Offer customers a gift card
to their favorite store or a fast casual Mexican restaurant, company swag, or discount on their current software subscription
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11. Incentivize Employees
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11. Incentivize Employees
• Encourage loyal workers, especially customer-facing ones, to collect reviews from the customers they interact with• Give out prizes and rewards
based on company and team goals
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12. Run a Contest
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12. Run a Contest
• Consider holding a contest solely focused on collecting reviews of your software on Capterra, like a March Madness-themed contest• In the slow months of
summer, consider asking customers to leave reviews in a summer-themed contest• Get in the holiday spirit by
offering to donate an amount to charity for every review collected
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13. Customer Phone Call
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13. Customer Phone Call
• If you’ve had a productive call with a lot of great feedback, ask them to leave a review• Send a follow-up email with
the link for a review to remind them of the positive interaction and help them actually leave the review you discussed
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14. Product Support Interaction
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14. Product Support Interaction
• Your support team also has a lot of customer interaction- consider asking them to have the customer leave a review after a positive interaction as well
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15. Email Signature
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15. Email Signature
• At some point in every customers’ lifetime with your company, they’ve received an email from someone within your company• Always include a link in your
signature to the reviews page on Capterra to keep reviews in mind
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16. Write a Blog Post
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16. Write a Blog Post
• We’ve written a lot of blog posts about user reviews• Highlight some of your best
customers by featuring their reviews and noting how they’ve used their software to achieve their goals• You can promote your
product and customers at the same time!
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17. Promote Reviews on Your Website
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17. Promote Reviews on Your Website
• Trust elements are key, since 70% of web visitors look for product reviews before making a purchase• Repurpose some of the best
reviews as testimonials on your webiste
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18. Add the Capterra Reviews Badge
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18. Add the Capterra Reviews Badge
• Embedding the custom Capterra reviews badge on your website links right to the list of your product’s reviews• This way potential reviewers
can see exactly what people think about your software• Login to your vendor portal
now to access your product’s custom badge
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Originally written by Caroline Malamut,the full post can be found here