Welcome

Google Confidential and Proprietary

The Future Is NOW

Google Confidential and Proprietary

Bo Pulito Strategic Partner Manager, Google

● 6+ Years Technology and Marketing Experience

● Focus on emerging business platforms and products

● Advisor and Consultant to Venture and Ad Technology companies

● MBA, UCLA Anderson

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Scott CohenCEO, 180Fusion

• 17+ years in software and internet sector• 180fusion awarded Inc 500 fastest growing private

companies & Top 20 Best Places to Work• Contributor to Wired, Tech.com,Social Media Today,

Search Engine Journal• Guest Lecturer at USC Marshall School of Business,

Georgetown, and UofA• Board of Directors of Non Profits & Privately Held

Tech companies• Previous Software Company acquired by IBM

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The Future Is NOW

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Talking Points

❏ What is happening in Tech?

❏ What is Google doing?

❏ How do you take advantage?

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Technology Trends

❏ Internet of Things (IoT)

❏ Mobile

❏ Personalization

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IoT: Hyperconnectivity

4.9B connected

“things” will be in use globally

in 2015

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Mobile: The Central Internet Hub

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Google nowPersonalization: The Internet of “Me”

1.8B

15%

100B

Search touches every aspect of our lives

The #1 Display provider across screens95%

Reach #1 in Desktop

82.7% Reach #1 in Mobile

94.5% Reach

#1 in Multi-platform

1Billionvideos are watched online every day

Equal to1.75M

TV channels

30% year-over-year

growth

56% of all watch time online

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❏ IoT

❏ Mobile

❏ Personalization

How do you take advantage?

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How do you take advantage?

❏ IoT

❏ Mobile

❏ Personalization

Think Multi-Screen

Think Local

Think Targeted

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IoT - Think Multi-screen

Google Confidential and Proprietary Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 2014

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Multiples screens influence each other

3 in 10 college bball fans prefer to

watch highlights than the game

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A: Basic Search campaignB: Optimized Google SearchC: YouTube campaign

Create Demand with Display and Youtube

90% of customers in

case study were new to the business

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Mobile - Think Local

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Mobile searches have surpassed Desktop

Source: ComScore Data

2014

2011 2012 2013 2014 2015 2016

50% of searches from mobile users

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Google "near me" searches

have increased

34x since 2011

1 in 3 mobile searches have local intent

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Appear on local searches on Google with Google My Business

Get your local store info online

Location Extensions allow customers to instantly get directions to your business or make a call directly from your ad.

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Personalization - Think Targeted

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There’s a simple way to think about this

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Always there

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Across the whole web

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On both paid and organic search

sparkplugdigital.com 2013

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Midnight 3am 6am 9am 12pm 3pm 6pm 9pm

On all devices, at all times of day

Google internal, 2013AT&T Nielsen, Clickstream Study, 2010

of online shoppingtakes place between 8pm and midnight

19%

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Consideration

Awareness

Purchase

of conversions occur on a non- branded keyword

33%

At every stage of the funnel

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Always relevant

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Relevant to intent

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Relevant to device

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Relevant to time of day

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Relevant to content

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Re-engage with visitors who’ve shown an interest in your products or services

of people who visit a website leave without completing the actions marketers want them to take

96%

of people abandon their shopping cart without completing a purchase

70%Your Ad

Your SiteX- Relevant to behavior

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Relevant to behavior

The Flow of Remarketing

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450%

Dynamic remarketing

can boost CTRs by

Google internal, 2013

Relevant to behavior

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180Fusion and Google helps you complete the picture

Increase Sales Lower CPAs

Increase ProfitsIncrease Customer Lifetime Value

Holistic View of Marketing Strategy

Your Company Here!

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Digital Opportunity is HUGE and GROWING

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180Fusion partnership has historically…

Increased Account Performance

Increased Customer Satisfaction

Decreased Advertiser Churn

Enhanced Google Customer Service

Expanded Advertising Product Mix

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180Fusion has proven performanceCase Study-Hornblower: Hit annual revenue goal in 3 quarters

44% Increased number of Leads

31% drop in cost per conversion

30% lift in CTR

17% drop in CPC

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Search

Video

Mobile

Offers

Local

SiteDisplay

300 x 250

How to Manage Effectively at Scale?

Social

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Jump in!

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