1869 whitepaper choosing anesp

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Choosing the Right

Email Service Provider

The top 20 factors to consider when

shopping for a top tier ESP

A White Paper from

ClickMail Marketing

February 2009


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CLICKMAIL MARKETING WHITE PAPER:CHOOSING THE RIGHT EMAIL SERVICE PROVIDER 2

Contents

Page 3 Email is easy. Or is it?

Page 4 Why its so important to choose the right ESP

Page 5 20 Factors to Consider when Choosing a Top Tier ESP

(1) Email Automation (Drip And Triggered)

Page 6 (2) Deliverability

Page 7 (3) Authentication Support

(4) Usability

(5) Integration

Page 8 (6) Segmentation and Targeting

(7) Reporting and Analysis

Page 9 (8) Sub Accounts

(9) Reliability

(10) Ongoing Education

(11) Customer Service

Page 10 (12) Scalability

(13) Platform Training

(14) Security

(15) Technical Consulting Services

Page 11 (16) Strategic Consulting Services

(17)Scoring Tools

(18) Differentiates And Supports Both Marketing

And Transactional Emails

Page 12 (19) Pricing

(20) Complementary Services

Page 13 How to Evaluate ESPs

When to Use an Email Expert like ClickMail

Page 14 Conclusion

Page 15 ESP Scoring Sheet

Page 16 About ClickMail Marketing


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Email is easy. Or is it?Email marketing has become more sophisticated and more challenging. At

the same time, its less trusted than it used to be by recipients, ISPs (Internet

Service Providers) and corporate spam filters. This is due to several factors

including:

relevant

As a result, email is now less likely to get delivered, get opened and get

interacted with. Not surprisingly, despite emails excellent ROI (Return On

Investment) compared to other channels, the ROI is declining. According to

the DMAs (Direct Marketing Associations) Power of Direct annual economic

impact study, released October 2008, for every dollar spent, email marketing

ROI will drop from $57.25 in 2005 to a projected $43.52 in 2009. Further,

the DMA predicts email ROI will continue to drop, projecting a $37.99 return

for every dollar spent in 2013.1

Yet, despite the declining ROI, email still provides a far better ROI than anyother marketing medium. and its still the preferred means of communication

among consumers.2 So its worth doing everything you can to succeed in the

email marketing space to protect your email marketing ROI.

Just as email marketing can be complex, so is choosing a top tier ESP (Email

Service Provider). Comparing ESPs to each other isnt always an apples-to-

apples comparison. They each have their specific areas of strengths and

weaknesses. For example, some ESPs excel at integration with web analytics

or CRM (Customer Relationship Management) systems, some are very strong

in deliverability, and others have a more intuitive interface. The differences

dont just stop there: The same piece of content sent to the same list ondifferent ESPs will give you different delivery results.

Email marketing ROI is dropping in part because fewer people are receiving,

opening or responding to email marketing campaigns. And that means

choosing the best ESP can make the difference between a decreasing ROI or a

consistent or even increasing one. Choosing the right ESP for your company

not only means choosing the one that will excel at the features most

important to your email marketing initiatives, but also the one that will allow

you to attain the best ROI.

For every dollarspent, email

marketing ROI isdropping from

$57.25 in 2005to a projected

$43.52 in 2009.

1 E-mails Killer ROI Less Lethal by the Year: DMA, DIRECT, by Ken Magill Oct 14, 2008,

http://directmag.com/email/1014-email-roi-dma/

2 2008 Channel Preference Survey, Exact Target


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Why its so important to choose the right ESPAlthough email marketing ROI is dropping, email still has the highest return

on investment by far, more than twice any other marketing channel according

to the DMA.3 That means its worth making sure youre doing it right and

that starts with choosing the right ESP.

Even the smallest incremental change can add up to big dollars. Consider

deliverability, for example. Say ABC Company has an email list of 100,000

names, sells its widgets for $25 each, and has a 3% conversion rate. Even

with the higher cost per email using a top tier ESP, the increase in emails

delivered and therefore sales made more than covers that additional

cost. As you can see in Figure 1, increasing the deliverability rate means ABC

Company nets $9,280 more in revenue in just one email send, despite the

higher cost to send.

Figure 1: Increased revenue achieved with higher deliverability rate

Entry Level ESP Top Tier ESP

# of names on list 100,000 100,000

Deliverability rate 76% 91%

Delivered 76000 91000

Conversion sell rate 3% 3%

# sales 2280 2730

Average sale price $25 $25

Total sales $57,000 $68,250

Cost of ESP per email 0.005 0.015

Cost to email $380 $1,365

Net revenue $56,620 $66,885

Increase in cost $985

Increase in revenue $10,265

The benefits dont end there. The amount of profit (ROI) still increases and

the results in this table actually compound when one takes into account theLTV (Life Time Value) of a customer.

A great deliverability rate isnt the only reason for choosing an ESP, because

no one ESP is the right fit for every company. However, these numbers do

illustrate the effect your choice of ESP can have on your ROI.

A great deliverabilityrate isnt the only

reason for choosingan ESP, because no

one ESP is the right fitfor every company.

3 As cited in Promo Magazine, October 18, 2007 (http://www.emarketer.com/Article.aspx?id=1005543)


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Choosing the right ESP for your organization is also important because youreentering into a long-term relationship with them. Your ESP will become an

integral part of your marketing initiatives and your technology systems. You

dont want to bear the cost to switch if you find out the ESP doesnt fit your

needs as well as you expected it to. Nor do you want to be stuck with an

ESP thats not the best fit and is not enabling the best results. Start with the

ESP thats the right fit for your company and campaigns now, and that can

support your needs in the future.

When it comes to ESPs, dont shop on price alone. You get what you pay

for. Instead, take the time to investigate your options and all the factors

that matter to your email marketing initiatives. Below is a list of 20 factors

to consider. Some factors are more important to consider than others,

depending on your needs. For each factor, youll see information about why it

matters and what to look for.

When researching ESPs, also remember to consider not just todays needs but

what your needs may be in the future. Do you have a major change planned

in the company, like introducing a CRM system? Make sure your ESP will

integrate with it. Are you expecting rapid growth? Do you have the staff to

handle your marketing needs? Make sure the ESP can scale. Will you want to

be able to easily (automatically) re-market to Web site visitors who abandon

a shopping cart? Make sure the ESP has a clean integration with your Web

analytics platform. When your ESP choice is well thought out, your emailmarketing and bottom line will benefit. Make sure its well thought out not

just for this year, but that it will also accommodate your future needs.

At the end of this whitepaper, youll find a scoring sheet to use when

evaluating ESPs against these 20 factors.

20 Factors to Consider

when Choosing a Top Tier ESP

1. EMAIL AUTOMATION (DRIP AND TRIGGERED)

Why It Matters Scalability of automated communication means more 1-to-

1 messaging which means being more relevant to your audience without

requiring a lot of extra hands-on management. More relevance leads to more

opens, click throughs and conversions. It also leads to increased efficiency

because your sending reputation improves and thats what the ISPs are

looking for when delivering the email. You will then get a higher percentage

of emails to the inbox. This capability also allows you as the marketer to

send more timely messages based on behavior and/or where a subscriber is

in the sales cycle.

When it comes toESPs, dont shop on

price alone. You getwhat you pay for.


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What to Look For The more successful instances of email automation arethe ones that allow a higher degree of flexibility within the tool. Look for:

These third-party databases contain fields that you will want to query for

effective segmentation.

subscribers and communicate with them accordingly.

to segment the audience that you really want.

requisite logic and business-rules, or to integrate to a CMS (Content

Management System). Also consider the complexity to set up and

maintain it.

Also consider:

maintaining the automation? What does it cost for the ESP to support it?

email interaction, then focus on the automation capabilities of the ESP. If

you can define the logic or business rules at the CRM level, focus more

on integration between the two platforms.

2. DELIVERABILITYWhy It Matters Deliverability means different things to different people.

For an ESP, an email being delivered means there was a successful handoff

between servers. For a marketer, delivery means the email went to the

recipients inbox (not spam or junk folder). A marketer needs the email to

be delivered to the recipients inbox so that it can be opened, clicked on and

interacted with.

What to Look For

MarketingSherpa?

Pivotal Veracity or ReturnPath before requiring a contract?

extra cost?

whitelisting, enrollment to feedback loops, authentication protocols and

optimization for all?

Deliverability meansdifferent things to

different people.


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3. AUTHENTICATION SUPPORTWhy It Matters Authentication is publishing the mail servers that are

authorized to send email on your behalf. This establishes who you are and

gives the recipient an established method to identify your email. You start

to establish a reputation by mailing; however, proving your identity can

help reduce the likelihood of a false-positive across ISPs. There are currently

four main types of authentication: SPF (Sender Policy Framework), SenderID,

DomainKeys and DKIM (DomainKeys Identified Mail). Having a good online

reputation leads to a better deliverability rate because most ISPs look at your

sending reputation as a key factor on whether to route the message to the

inbox.

What to Look For Different ESPs offer varying levels of authentication

support and some dont offer it at all. ESPs that support SPF and SenderID

will have to setup the required DNS record to establish your Envelope From

Authentication. However, to ensure youre compliant with SenderID you may

also need to set up the required DNS record for your own Message From

Domain. Also, look out for extra or hidden costs (setup and monthly) from

your ESP.

4. USABILITY

Why It Matters The usability of an ESPs interface affects how well it will

work for your organization. If your stafffinds it difficult to use, they wont

use it effectively. If its easy to use, that decreases errors and thereforeincreases efficiency.

What to Look For Consider how well it works on an individual level and

how it works for your organization. Does it allow people across the company

to collaborate? How much training is required? Consider ease of navigation,

the testing environment, reporting, account configurations and profile

settings. Is the workflow intuitive? Are there preloaded templates? Is there a

WYSIWYG (What You See Is What You Get) editor? Are there optional interfaces

for different user types? For example, can you turn on/offmore complex (and

therefore more difficult to use) features for some users? Above all, make sure

you can take the user interface for a test drive. Dont rely on the ESP showingyou an internal demo version get an actual instance of their platform that

you can test drive for real.

5. INTEGRATION

Why It Matters Integration means getting information in and out of the

application, so your email platform can work with programs like Web

analytics, CRM, CMS and custom reporting dashboards. These days your

subscribers are less tolerant of generic batch and blast content. Email has

to be more timely, relevant and personalized. And that often means email

must be driven by data from outside the email marketing application via

integration.

These days yoursubscribers are lesstolerant of generic

batch and blastcontent. Email

has to be moretimely, relevant and

personalized.


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What to Look For Does the ESP have pre-configured integrations withthe platforms you want to integrate to? Is the ESP platform Web services

compliant? What is the breadth of the API (Application Programming Interface

functionality? For pre-configured integrations, make sure the integration does

everything you need it to do as not all ESP integrations are created equal. For

custom integration, look into the security and robustness of the API calls. Is

there an online developer community? Examine some sample code. What is

the availability of skilled programmers to develop and maintain code? Also

look behind the scenes to evaluate the ESPs infrastructure to support the API

calls. The best API isnt going to help if the redundant, scalable infrastructure

isnt there to serve it. In this case SLAs (Service Level Agreements) are critical

for business or mission critical email communications. How many API calls

are served and how many are served without error?

6. SEGMENTATION AND TARGETING

Why It Matters You want database segmentation and targeting factors

because smaller, more targeted email lists consistently perform better in

terms of opens, click throughs and conversions. This enables being able to

send the right message at the right time to the right audience. It also allows

you as a marketer to transcend the batch-and-blast email practices that,

over time, lose the war of attrition.

What to Look For Can you search and select based on date ranges, values

and value ranges? How easily can you determine past recipient behavior?Does the platform offer support for data tables (relational data)? Can you

do complex filtering, combining logical and/or statements without knowing

frequency and timing filtering factors so you can make sure subscribers are

not emailed too frequently.

7. REPORTING AND ANALYSIS

Why It Matters Reporting and analysis tools are critical for measuring the

effectiveness of your email campaigns and making adjustments to optimize

ROI over time.

What to Look For Make sure youre clear on the metrics that matter for

your business and review how well the reporting capabilities of the ESP

match those needs. Standard metrics include sends, deliveries, opens,

click throughs and forwards. What level of detailed reporting is available

for bounce messages (i.e. why did a message bounce)? Does the ESP offer

downloadable, programmable (i.e. set and forget), post-click through

reporting like ClickStream (resulting Web behavior from an email campaign)?

Do you have flexibility to customize the reports? How easy is it to export

results so they can be used with other tools or data? Look for the ability to

Smaller, moretargeted email lists

consistently performbetter in terms of

opens, click throughsand conversions.


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tag links for analysis in Web analytics tools, as well as the ability to shareinformation between Web analytics, CRM and email applications.

8. SUB ACCOUNTS

Why It Matters Sub accounts allow you to track and bill different

departments within your organization. It also provides an appropriate

application user interface depending on a users need or role (e.g. to make

sure a message is approved by management before it is sent).

What to Look For When using sub accounts to track different users, does

the ESP allow for audit trails? Does the platform support message approval

prior to launch? Look for the ability to set various permission levels and

feature sets. If applicable, check for the ability to separate or share data and

content among departments, franchises or member companies operating

under one umbrella brand account.

9. RELIABILITY

Why It Matters When your ESP is down, you will not be able to send emails

(neither manual nor automated); you may lose valuable data that cannot

be tracked; and you wont have access to reporting. Any mission critical or

revenue generating initiatives are essentially rendered inoperable.

What to Look For Look for an uptime of 99.5% or higher. Ask for an

SLA, and find out the recourse if the SLA isnt met. How many releases and/or upgrades does the ESP do on a quarterly basis? Annually? How much

unplanned downtime did the ESP suffer in the last 12 to 24 months? Ask for

and check with customer references!

10. ONGOING EDUCATION

Why It Matters The logistics, laws and best practices around email

marketing are constantly in flux. You need to be kept up-to-date on the

latest information to make sure youre compliant and maximizing both your

deliverability and effectiveness.

What to Look For A focus on best practices and ongoing communicationin terms of newsletters, whitepapers and blogs. Also look for an online

community where users share experiences and knowledge. Is there live or

on-demand training available? At what cost?

11. CUSTOMER SERVICE

Why It Matters When there is a problem, you need timely resolution. With

over 100 ESPs to choose from, much of email is being viewed as commodity-

based. Therefore level and quality of service is a prime differentiator.

The logistics, lawsand best practices

around emailmarketing are

constantly in flux.


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What to Look For Consider the overall account servicing. What hours arecalls answered? Test and track after-hours support. What type of ticketing

system exists? Ask for references from current clients: Ask those clients if the

ESP is only reactive or also proactive in managing the account.

12. SCALABILITY

Why It Matters Scalability efficiency gives you the ability to send large

amounts of email and process large amounts of data in a reasonable period

of time.

What to Look For What is the published SLA? How long until a job starts?

What delivery capacity exists (i.e. marketing messages vs. transactional

messages)? What MTA (mail transfer agent) is being used? What differences

exist between automated system calls (API) vs. manual sends via the

interface?

13. PLATFORM TRAINING

Why It Matters The sooner you and your staffare proficient on the

platform, the faster you start reaping the benefits of the new ESP.

What to Look For Are there costs for initial or follow-up training? Is

training available both online and live? Is training mandatory before being

allowed to call customer support? Do new releases include training? You want

an ESP that offers easy access to resources to ensure your ramp up time isminimal.

14. SECURITY

Why It Matters Your customer list is valuable proprietary information.

Therefore, security should be paramount and extend beyond the platform to

cover access to the network as well as local access of the ESP facility. Also, al

public companies today must comply with regulations like SOX and HIPAA.

What to Look For From a legal perspective, what level of security do you

require? Is the ESP SOX compliant? HIPAA compliant? Do they have network

intrusion detection? Firewalls? Employee screening? Are they insured,licensed and bonded? Internally you should consider password strength and

encryption safeguards. What type of audit trails are available? Can you see

who logged in and did what?

15. TECHNICAL CONSULTING SERVICES

Why It Matters Without a well thought out and executed integration,

your ability to market effectively is hindered. Often the complexity of an

integration is underestimated in both difficulty and cycles (time). A good

technical consulting services team can ensure the integration matches your

needs and is done within a pre-determined budget and timeline.

The sooner youand your staffareproficient on the

platform, the fasteryou start reaping the

benefits of thenew ESP.


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What to Look For Will you be given an integration document or is there

a team in place to do the integration for you? Most top tier ESPs have a

professional services division, but they are often backlogged. Make sure

youre clear on expectations of integration timelines. Ensure the team has

integrated to your platforms before. Ask for and follow up on references.

Also look at ongoing support costs for managing the integration.

16. STRATEGIC CONSULTING SERVICES

Why It Matters Identifying your goals is an important first step toward

determining your strategy. A good strategic consulting services team can

help you outline your goals and chart out the tactics needed to define and

optimize your ROI.

What to Look For A proven track record of successful email marketing

programs. Ask for and check with references that are in your industry or, at a

minimum, have a similar set of needs. Look for experience with your specific

ESP as this may prove beneficial in translating theory to practice. Areas

of expertise can include recency/frequency management, messaging and

layout, relevance strategy (drip, trigger-based, dynamic content, and

click-stream marketing), cross-sell/up-sell, life-cycle and transactional

marketing.

17. SCORING TOOLSWhy It Matters Scoring tools allow you to monitor, manage and improve

the delivery, credibility, reputation and rendering of your marketing and

service communications. For example, most ISPs determine whether to

deliver your email to the inbox based on your online sending reputation. Or

consider the ability to see what emails look like in different clients: If your

emails dont render properly in certain email clients, you run the risk of not

only having a bad user experience, but also damaging your brand.

What to Look For Review the scoring tools for their ability to give you

insight into content, rendering, deliverability and online reputation. Does the

ESP use their own or a third-party reporting tool like Pivotal Veracity? Is thereporting actionable, meaning does it indicate how to correct the problems it

detects?

18. DIFFERENTIATES AND SUPPORTS

BOTH MARKETING AND TRANSACTIONAL EMAILS

Why It Matters Transactional messages are typically more mission critical

in nature (e.g. order confirmation, signup confirmation, shipping information

etc). If transactional messages are sent from the same IP address as the

marketing messages, then the deliverability of the transactional messages

might be blocked or routed away from the inbox due to the reputation of the

company as an online marketer.

A good strategicconsulting servicesteam can help you

outline your goalsand chart out thetactics needed to

define and optimizeyour ROI.


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What to Look For The ability to send transactional messages with adifferent dedicated IP address. Also the ability to send rich-media (HTML)

transactional messages that allow for metrics tracking (opens/clicks) and are

better suited for up-sell/cross-sell opportunities. Also, make sure sending

transactional and marketing emails can be accomplished within the same ESP.

19. PRICING

Why It Matters The flexibility to have the pricing and payment terms

match your needs based on your sending patterns and budget constraints

means you have a vendor that cares and is responsive to your needs. More

flexible contract terms mean youre better equipped to try new tactics

without long-term revenue or volume commitments.

What to Look For You dont want to choose your ESP based on price,

but you do want to know exactly what youre getting. Most ESPs require

a 12-month usage/revenue commitment. Look for indemnity and liability

language: Are you prepared to accept the termination terms? Which optional

features have costs (e.g. dynamic content, dedicated IP, API deployment,

survey modules, hosted content/landing pages)? Investigate these details

early in the selection process, particularly if you are in a highly regulated

industry such as finance, insurance or healthcare, or if your corporation is

known for strict contractual negotiations. Ask for contracts from potential

ESPs and have them reviewed for any red flags before final vendor selection.

20. COMPLEMENTARY SERVICES

Why It Matters Successful email marketing programs rarely stand alone.

Being able to leverage complementary broadcast services such as fax, voice,

SMS and direct mail means your integrated campaign reaches far beyond

the email inbox. Also, having a vendor that can help create custom landing

pages, hosted databases, desktop reporting widgets, custom surveys,

optimized HTML and more means your marketing campaigns are that much

more likely to be successful.

What to Look For What other services does your ESP offer? Is there a

partner network? What other vendors is the ESP partnered with? For howlong? Consider capabilities you might want in the future, such as customized

Web development including landing, signup and reporting pages. Is there

business systems integration? Will the ESP actually work with your code and

IT staff, or just supply documentation and advice?

Successful emailmarketing programs

rarely stand alone.


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How to Evaluate ESPsSelecting a top tier ESP can be a bit overwhelming given the range of choices,

the persuasiveness of sales reps, and the long list of factors to look at

described above. Here are five ways to make evaluating an ESP easier:

1. When youre searching for a new provider or just double-checking that

the one youre using is the best fit use the ESP scoring sheet at the

end of this whitepaper as a guideline to make sure you consider all the

factors important to your organization.

2. Use a consultant or advisor to help you put together your RFP, evaluate

the ESPs or give you firsthand knowledge about the strengths and

weaknesses of the providers youre considering. Make sure the 20 factors

listed above are considered when creating your RFP.

3. Invest in a research report that compares the various top tier ESPs. Plan

to spend between $750 to $4,000, depending on the report, or engage

with a consultant or advisor that has access to these reports.

4. Once youve narrowed down your choices to two or three, request a no

obligation trial from the ESP. Use their service for a month and see how

well it works for your organization. If the ESP youre interested in doesnt

offer this option, ask them if they have a reseller or partner that does.

5. Score the ESPs that youre evaluating against each other beyond the user

interface: test how well your audiences are delivered in the various ESPs

by comparing the delivery rates, open rates and bounce logs of your

randomly segmented list.

When to Use an Email Marketing Consultant or AdvisorUsing the right email marketing consultant or advisor can make the process

easier and faster, and ensure a better result. An advisor can help you develop

the RFP, or might even have one you can adapt. Using an advisor also savesstaff time. Putting together and executing an RFP can be time-consuming

and therefore costly. Typically companies use a cross-functional team

including someone from sales, someone from IT along with the Marketing

stakeholders. The process of choosing the right ESP is a long cycle. A

consultant or advisor can do many of these steps for you. But perhaps the

best reason for using the right advisor: Theyll get you a free trial.

Using the right emailsolutions advisor can

make the processeasier and faster, and

ensure a better result.


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Because its so much work to research your buying decision, there is a costto selecting a top tier ESP. There is also the risk that even with your research,

youre not going to select the best one for your company. An email marketing

consultant or advisor can both lower the cost and help you make the right

choice. Youll save money by moving through the process more efficiently,

reducing the time required. Youll also lower your risk because a consultant

or advisor will make sure you compare the factors that matter the most to

your situation. You also can take ESPs for a test drive when you work with

the right advisor: they can set you up with a free trial, so you can actually

use the platform and see the deliverability results.

To find an email marketing consultant or advisor who can help you with

the ESP selection process, look for a company that isnt tied to just one or

two ESPs, or else they wont be objective enough. Also consider how long

theyve worked in the email marketing space, their involvement in marketing

associations and industry organizations, their client list, and how up-to-date

their knowledge is. For comparison, consider ClickMail Marketing. ClickMail

Marketing is an email marketing vendor and advisor that represents over a

dozen ESPs. We are actively involved in the Direct Marketing Association, the

Association of Strategic Marketing, the American Marketing Association, and

the Email Experience Council. ClickMail has a proven track record of client

successes built over the past decade, and publishes both a blog and an email

newsletter to help its clients stay current on the email marketing industry.

ConclusionEffective email marketing is hard. And its only going to get harder. Doing

careful research during the ESP selection process means choosing the right

ESP and having the right ESP can make email easier and more profitable.

Thats why reviewing potential ESPs using these 20 factors is so important.

Youre entering into a long-term relationship, one that will significantly

impact your eMarketing ROI. Take the time to take an in-depth look at each

provider youre evaluating, and consider working with an email marketing

consultant or advisor like ClickMail Marketing to optimize your ESP research

and analysis.

2009 ClickMail Marketing Inc

Eff

ective emailmarketing is hard.And its only going to

get harder.


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ESP SCORING SHEET

How to use this scoring sheet: First, review the Why It Matters description for each factor in the whitepaper. Next,

weight each factor according to how important it is to your organization on a scale of 1 to 10 (1 being not importan

and 10 being extremely important). Then score the ESPs for each factor, again using a scale of 1 to 10 where 1 is

very poor and 10 is outstanding. The winner of the three is the ESP that scores the highest number of the sum totalof the factor weight multiplied by the score. For example:

Factor Weight ESP 1 ESP 2 ESP3

1. Email Automation (drip and triggered) 7 9 7 5

In this example, ESP 1 scores 63 (7x9), ESP 2 49 (7x7) and ESP 3 35 (7x5) .

Factor Weight ESP 1 ESP 2 ESP3

1. Email Automation (drip and triggered)

2. Deliverability

3. Authentication Support

4. Usability

5. Integration

6. Segmentation and Targeting

7. Reporting and Analysis

8. Sub Accounts

9. Reliability

10. Ongoing Education

11. Customer Service

12. Scalability

13. Platform Training

14. Security

15. Technical Consulting Services

16. Strategic Consulting Services

17. Scoring Tools

18. Differentiates and Supports Marketingand Transactional Emails

19. Pricing

20. Complementary Services

Total


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ClickMail Marketing, Inc.

1155 Triton Drive, Suite E

Foster City, CA 94404

Phone: 866.418.4877

Fax: 866.388.5664

www.clickmailmarketing.com

About ClickMail Marketing

ClickMail Marketing has the nations largest selection of email

service providers, with dozens of the leading ESPs from which

to choose. We represent, license, or resell multiple platforms

so we can recommend the one that will best suit your needs.

Tell us your requirements and well set you up with the ESP

thats right for you. And to make sure you get the best ROI

from your email campaigns, ClickMail Marketing Services is

there to ensure your mail is not only deployed on the right

platform with the right vendor, but that your message reaches

your audience, renders correctly and generates results. We

publish The Whitelist, an email marketing blog, at

www.clickmailmarketing.com/whitelist/and The ClickMailMarketer newsletter at www.clickmailmarketing.com/

newsletter.html.

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