19% - boussias conferences · opportunities in greece. Στο uk 50% αύξηση στο ready-made...
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19%
Online Grocery Spending vs.
Total Grocery SpendingSources: Kantar Worldpanel 2017 & Nielsen RMS 2017
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UK8%
France6%
South Korea 19%
>1% Italy
Greece>1%
Netherlands5%China 7%
Spain 2%
3%
USA 4%
Japan 5%
Sources: Kantar Worldpanel 2017 & Nielsen RMS 2017
Online Grocery Spending vs.
Total Grocery Spending
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Source: Kantar Worldpanel 2013
1,1%
20042003 2005 2006 2007 2008 2009 2010 2011 2012
Online Grocery Spending vs.
Total Grocery Spending
1,5%
2,3%
3,3%
4,2%
1,3%
1,7%
2,9%
3,8%
4,5%
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It's a platform that measures market shares in
eCommerce per sector and connects marketing effort(online & offline) to the actual online transaction.
Α service designed exclusively for Brands and
Retailers operating online.
Online Market Intelligence
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2016 2017 2018
€14,8Μ
€19,5Μ
€28,5Μ
Source:
Online Grocery Spending in Greece
+47,5%+31,8%
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€28Μ
€300M
€132Μ
€60Μ
Online GroceryOnline Food DeliveryOnline PharmacyOnline Specialty Stores
Source:
Online Grocery Growth
Opportunities in Greece
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Στο UK 50% αύξηση στο ready-made food
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Happening now in Turkey:
1500 SKUs delivered within 10 mins in Istanbul
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ì Χαρτί υγείας 28%
ì Χαρτί κουζίνας 27%
ì Συσκευασμένο τυρί 25%
ì Τυρί σε φέτες 25%
ì Cola 23%
ì Γάλα Υψηλής πασ. 23%
ì Αυγά 22%
ì Μπανάνες 21%
ì Πάνες ανοιχτές 21%
ì Στραγγιστά γιαούρτια 21%
ì Φρέσκο γάλα 19%
ì Ψωμί τοστ 19%
ì Baby Wipes 19%
ì Επιτραπέζιο-Μεταλλικό 18%
ì Αλλαντικά τοστ 18%
ì Τομάτες 18%
ì Πατάτες 16%
ì Κατεψ.λαχανικά 16%
ì Σπαγγέτι 16%
ì Χαρτοπετσέτες 16%
ì Σακούλες απορρ. 15%
ì Υγρά πιάτων 15%
ì Γάλα εβαπορέ 14%
ì Έτοιμες σάλτσες 13%
ì Τριμμένα τυριά. 13%
ì Συμπυκνωμένα μαλακτικά 13%
ì Χλωρίνες 13%
ì Κρεμμύδια 13%
ì Καθαριστικά πατώματος/επιφα. 13%
Basket Analysis30 most common product categories
Source:
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Non Food 35%
Wine, Soft drinks, Spirits & Water11%
Packaged Goods9%
Breakfast & Coffee12%
Food 65%
Baby Care & Hygiene11%
Beauty & personal care4%
Household Cleaning 17%
Source:
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Source:
88,60€(incl VAT)
36
Average Basket Value &
Items in Greece
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31% 30% 19% 9% 5%
2%
2%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Google CPC
Direct
Organic
Newsletters
Referrals (sites & sms)
Price Comparison Engines
Social Media
Unidentified
Source:
Marketing Channels that influence
online purchase (last-click attribution)
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(Play Video 2)
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2%
Home Delivery
98%
Pick from Store
Source:
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Greek Online Supermarkets2019 2014
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