190+ countries | 150,000+ members | 200+ contests | 100,000$+ prize money earth’s largest talent...

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190+ COUNTRIES | 150,000+ MEMBERS | 200+ CONTESTS | 100,000$+ PRIZE MONEY EARTH’S LARGEST TALENT PLATFORM & CONTEST SOLUTION

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190+ COUNTRIES | 150,000+ MEMBERS | 200+ CONTESTS | 100,000$+ PRIZE MONEY

E A R T H ’ S L A R G E S T T A L E N T P L A T F O R M & C O N T E S T S O L U T I O N

CONTEST-IN-A-BOX

TECHNOLOGY THAT POWERS THE IMMENSELY POPULAR

TALLENGE PLATFORM, MADE AVAILABLE FOR

BRANDS TO RUN BESPOKE CONTESTS AMONG THEIR CUSTOMERS

WHY ONLINE CONTESTS?

• Everyone wants to be rich and famous

• Participants get a chance to be discovered / build reputation / collaborate / monetize

• Entertainment for viewers and voters

• For brands, 3X times more effective than any other form of promotion

• High / measurable RoI

• CONNECT - brand and product connect deeply and meaningfully with its core audience

• BRANDING - Controlled branded environment

• SALIENCE - New, unique and breaks through clutter

• REINFORCEMENT - Dovetails with current brand messaging

• VALUE - Content co-creation and access to the talent

• SELF-PROPAGATING - Participants promote the contest (and Kindle brand)

• SCALABLE - Success of the promo will lead to a structured recurring property

• MARKETABLE - Amazon PR team can promote the winners and the contest property

BENEFITS

KEY FEATURES

HEAD-TO-HEAD VOTING MECHANISM

The unique head-to-head voting mechanism increases excitement by making it a game-show format

IN-BUILT GAMIFICATION ELEMENTS

Leaderboard and other game elements make the contest sticky and viral

INCREASED PARTICIPANT ENGAGEMENT

Participants can create their fan bases, as well follow others whose work they like

INCREASED PARTICIPANT ENGAGEMENT

News feed keeps members updated and engaged

INCREASED COMMUNITY ENGAGEMENT

Participants love reading comments posted by viewers. Both feel connected.

TEAM

AcceleratorMicrosoft Ventures

Series AKalaari Capital

Founder/Business Head Praveen Gupta http://linkd.in/PraveenG

• Global consumer internet (portal, gaming, social, music, channels, auction) experience

• On-boarded and led a 600+ member team across 5 cities

• Launched Asia’s first online MR company

Technology TeamIn-house

Product + Marketing Team14-member team