190+ countries | 150,000+ members | 200+ contests | 100,000$+ prize money earth’s largest talent...
TRANSCRIPT
190+ COUNTRIES | 150,000+ MEMBERS | 200+ CONTESTS | 100,000$+ PRIZE MONEY
E A R T H ’ S L A R G E S T T A L E N T P L A T F O R M & C O N T E S T S O L U T I O N
CONTEST-IN-A-BOX
TECHNOLOGY THAT POWERS THE IMMENSELY POPULAR
TALLENGE PLATFORM, MADE AVAILABLE FOR
BRANDS TO RUN BESPOKE CONTESTS AMONG THEIR CUSTOMERS
WHY ONLINE CONTESTS?
• Everyone wants to be rich and famous
• Participants get a chance to be discovered / build reputation / collaborate / monetize
• Entertainment for viewers and voters
• For brands, 3X times more effective than any other form of promotion
• High / measurable RoI
• CONNECT - brand and product connect deeply and meaningfully with its core audience
• BRANDING - Controlled branded environment
• SALIENCE - New, unique and breaks through clutter
• REINFORCEMENT - Dovetails with current brand messaging
• VALUE - Content co-creation and access to the talent
• SELF-PROPAGATING - Participants promote the contest (and Kindle brand)
• SCALABLE - Success of the promo will lead to a structured recurring property
• MARKETABLE - Amazon PR team can promote the winners and the contest property
BENEFITS
HEAD-TO-HEAD VOTING MECHANISM
The unique head-to-head voting mechanism increases excitement by making it a game-show format
IN-BUILT GAMIFICATION ELEMENTS
Leaderboard and other game elements make the contest sticky and viral
INCREASED PARTICIPANT ENGAGEMENT
Participants can create their fan bases, as well follow others whose work they like
INCREASED COMMUNITY ENGAGEMENT
Participants love reading comments posted by viewers. Both feel connected.
TEAM
AcceleratorMicrosoft Ventures
Series AKalaari Capital
Founder/Business Head Praveen Gupta http://linkd.in/PraveenG
• Global consumer internet (portal, gaming, social, music, channels, auction) experience
• On-boarded and led a 600+ member team across 5 cities
• Launched Asia’s first online MR company
Technology TeamIn-house
Product + Marketing Team14-member team