19847312 shoppers stop
TRANSCRIPT
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shoppers
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INDIAN RETAIL INDUSTRY
Retailing is the set of business activities which addsvalue to the product and services sold to customer
for their personal or family use.
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History of retailing in India:
Ha ats o r g ather ings at the marke t p lace ,ki rana st ore . 1970s: O rganize d reta i l began. 1980s: Witn esse d th e eme rg ence oforganize d retai l st ores. 1990s:Privat izat ion,global izat ion. 21 st ce ntury: Fu rth er t ransf orma ti on .
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KEY DRIVERS
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Shoppers Stop has grown from asingle store in 1991 to the largestchain of Department Stores in Indiatoday. The foundation of Shopper'sStop was laid on October 27, 1991 bythe K. Raheja Corp. group of
companies.Sh opper 's Stop is th e on ly I ndian mem ber of t heI nt erc ontinen tal Group of Depar tm ental S tore s09/17/09
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Vision" T o be a g lobal reta i le r in In diaand ma inta in i ts No . 1posi t io n in th e Indian m ark et
in th e De partme nt St orecategory."
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EVENTS:Year Events1991 Opened first store at Andheri, a suburb in Mumbai selling only
Menswear.
1992 Ladieswear was introduced.
1993 Added Children & non apparels.
1995 Opened second store in Bangalore.
1997 Launched co-branded credit card for loyalty members in
association with HSBC.
1998 Opened third store in Hyderabad.
1999 Implemented JDA Retail ERP (a global leader in retail ERP
packages). Opened fourth & fifth store in Jaipur & Delhi.
2000 Opened sixth & seventh store at Chennai & Chembur Mumbai.
Acquired Crossword India 's leading retail book chain.
2001 Opened eight & ninth store in Pune & Bandra.
2002 Opened the tenth store in Kandivli Mumbai09/17/09
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200 3 O pene d t he e lev ent h, twe lfth & t hir teen th s tor e in Ma lad Mumba i,Gur gaon & K olk ata2004 Opened fourteen, fifteen & sixteenth store in Malad Mumbai, Kolkata & Bangalore
2005 Opened seventeen, eighteen, nineteen & twentieth store in Pune, Juhu Mumbai,
Bangalore & Ghaziabad . Launched M.A.C & Homestop our home store.
2006 Opened out twenty first (Mumbai) and twenty second store in Lucknow . Launched
Mothercare in India and our F & B outlets Brio & Desi Caf. Bought 45% of Timezone
India .
2007 Signed a 50:50 Joint Venture with the Nuance Group for Airport Retailing Signed an
MOU with the Home Retail Group of UK to enter into a franchise arrangement for the
Argos formats of catalogue & internet retailing
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Shoppers Stops sister stores are
Crossword Bookstores (a specialised book Store)
HomeStop (store for furniture and home accessories)
Brio
Desi Caf (Cafe),
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http://en.wikipedia.org/wiki/HomeStophttp://corporate.shoppersstop.com/br_cafe_rest.htmhttp://corporate.shoppersstop.com/br_cafe_rest.htmhttp://en.wikipedia.org/wiki/HomeStop -
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Shoppers Stops sister stores are
MotherCare (offers products for expecting mothers,babies, toddlers and children)
Mothercares overseas franchise business currently operatesthrough over 300 stores in 40 countries
Primarily in Europe, the Middle East & the Far East.
India was the 38th Franchisee signed up in August 2005.
Nuance Group (manages the outlets at theinternational airports at Bangalore and Hyderabad)
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Shoppers Stops sisterstores are
Hypercity (offers food and grocery,general merchandise and apparel)
M.A.C. (cosmetic stores)
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http://www.hypercityindia.com/http://www.maccosmetics.com/index.tmpl?ngextredir=1http://www.maccosmetics.com/index.tmpl?ngextredir=1http://www.hypercityindia.com/ -
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Our Presence and Still Expanding
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Indian Terrain
Allen Solley
Dockers
Stop
Zodiac
Kashish
Park Avenue
Ven Heusen
Mario Zegoti
Arrow
Austin Reed (London)
Louis Philippe
Black Berrys
Giovani
Manyavar
Vettorio Fratini
Wills Lifestyle
Mens Apparel
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Womens Wear
Ishvarah
Stop
Mix n Match
Haute Curry
Kashish
Sanaa
Biba
Calvin Klein Jeans
Lee
Killer
Wrangler
Mufti
Levis
Push n shove
United color ofBenetton
Fem French Collection
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3. Cosmetics: Face
Eyes Lip Nail
4. Skincare:
CHAMBOR LOREAL
5. Fragrance:
Shoppers stop provides following brands in this section:
ADIDAS, ARAMIS, BVLGARI, CALVIN KLEIN, DAVIDOFF,DKNY, FERRAGAMO, NAUTICA, NIKE, RALPH, LAUREN,SEAN JOHN, VERSACE.
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http://www.shoppersstop.com/catalogservlet?categoryId=328762http://www.shoppersstop.com/catalogservlet?categoryId=328782http://www.shoppersstop.com/catalogservlet?categoryId=328802http://www.shoppersstop.com/catalogservlet?categoryId=328822http://www.shoppersstop.com/catalogservlet?productId=1082262&categoryId=315542http://www.shoppersstop.com/catalogservlet?categoryId=328822http://www.shoppersstop.com/catalogservlet?categoryId=328802http://www.shoppersstop.com/catalogservlet?categoryId=328782http://www.shoppersstop.com/catalogservlet?categoryId=328762 -
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Childs Wear
Gini N Joni
Barbie
Zapp
Ruff
Lilliput
Stop
Kanz
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7. Gifts:For men
Watches
Perfumes and Deos for Men Cufflinks Ties Pens Wallets
For Women
Fine Jewellery Fashion Jewellery
Pens Watches Handbags Perfumes and Deos for Women
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http://www.shoppersstop.com/catalogservlet?categoryId=315602http://www.shoppersstop.com/catalogservlet?categoryId=316742http://www.shoppersstop.com/catalogservlet?categoryId=316702http://www.shoppersstop.com/catalogservlet?categoryId=318062http://www.shoppersstop.com/catalogservlet?categoryId=316722http://www.shoppersstop.com/catalogservlet?categoryId=316762http://www.shoppersstop.com/catalogservlet?categoryId=328902http://www.shoppersstop.com/catalogservlet?categoryId=328422http://www.shoppersstop.com/catalogservlet?categoryId=316842http://www.shoppersstop.com/catalogservlet?categoryId=316802http://www.shoppersstop.com/catalogservlet?categoryId=316822http://www.shoppersstop.com/catalogservlet?categoryId=316862http://www.shoppersstop.com/catalogservlet?categoryId=316782http://www.shoppersstop.com/catalogservlet?categoryId=316782http://www.shoppersstop.com/catalogservlet?categoryId=316862http://www.shoppersstop.com/catalogservlet?categoryId=316822http://www.shoppersstop.com/catalogservlet?categoryId=316802http://www.shoppersstop.com/catalogservlet?categoryId=316842http://www.shoppersstop.com/catalogservlet?categoryId=328422http://www.shoppersstop.com/catalogservlet?categoryId=328902http://www.shoppersstop.com/catalogservlet?categoryId=316762http://www.shoppersstop.com/catalogservlet?categoryId=316722http://www.shoppersstop.com/catalogservlet?categoryId=318062http://www.shoppersstop.com/catalogservlet?categoryId=316702http://www.shoppersstop.com/catalogservlet?categoryId=316742http://www.shoppersstop.com/catalogservlet?categoryId=315602 -
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8. Crosswords:
Books Movies
T.V. Series Gaming
9. Home and personal appliances:
Kitchen Bed Bath Home Dcor
Shoppers stop provides following brands in thissection:
ARTD'INOX, BACK TO EARTH, BAJAJ ELECTRICAL,CORELLE, ESTELLE, FEATHERLITE, FNS, INFINITY,IVY, MORPHY RICHARDS, OPAL, PORTICO,
SERVEWELL, SOULFLOWER, SPACES STOP, SWAYAM.09/17/09
http://www.shoppersstop.com/catalogservlet?categoryId=326222http://www.shoppersstop.com/catalogservlet?categoryId=328642http://www.shoppersstop.com/catalogservlet?categoryId=328942http://www.shoppersstop.com/catalogservlet?categoryId=328602http://www.shoppersstop.com/catalogservlet?categoryId=316582http://www.shoppersstop.com/catalogservlet?categoryId=316622http://www.shoppersstop.com/catalogservlet?categoryId=316642http://www.shoppersstop.com/catalogservlet?categoryId=316602http://www.shoppersstop.com/catalogservlet?categoryId=316602http://www.shoppersstop.com/catalogservlet?categoryId=316642http://www.shoppersstop.com/catalogservlet?categoryId=316622http://www.shoppersstop.com/catalogservlet?categoryId=316582http://www.shoppersstop.com/catalogservlet?categoryId=328602http://www.shoppersstop.com/catalogservlet?categoryId=328942http://www.shoppersstop.com/catalogservlet?categoryId=328642http://www.shoppersstop.com/catalogservlet?categoryId=326222 -
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10. Men and Woman accessories:
Men's Accessories
Footwear
Wallets Belts Watches Sunglasses Pens
Cufflinks Socks & Handkerchiefs
Shoppers stop provides following brands in this section:
ALLEN SOLLY, ARROW, AUSTIN REED, BLUE AND BLUES,CASIO, CITIZEN, CROSS, ESPRIT, FASTRACK, FOSSIL,GIORDANO, HIDESIGN, HUGO BOSS, ID, INFINITY, JEANLAUREN, KENNETH COLE,
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http://www.shoppersstop.com/catalogservlet?categoryId=315382http://www.shoppersstop.com/catalogservlet?categoryId=323922http://www.shoppersstop.com/catalogservlet?categoryId=315822http://www.shoppersstop.com/catalogservlet?categoryId=315862http://www.shoppersstop.com/catalogservlet?categoryId=315902http://www.shoppersstop.com/catalogservlet?categoryId=315922http://www.shoppersstop.com/catalogservlet?categoryId=315882http://www.shoppersstop.com/catalogservlet?categoryId=318042http://www.shoppersstop.com/catalogservlet?categoryId=315842http://www.shoppersstop.com/catalogservlet?categoryId=315842http://www.shoppersstop.com/catalogservlet?categoryId=318042http://www.shoppersstop.com/catalogservlet?categoryId=315882http://www.shoppersstop.com/catalogservlet?categoryId=315922http://www.shoppersstop.com/catalogservlet?categoryId=315902http://www.shoppersstop.com/catalogservlet?categoryId=315862http://www.shoppersstop.com/catalogservlet?categoryId=315822http://www.shoppersstop.com/catalogservlet?categoryId=323922http://www.shoppersstop.com/catalogservlet?categoryId=315382 -
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Women's Accessories
Handbags Footwear
Fine Jewellery Fashion Jewellery Watches Sunglasses Pens
Small Accessories Socks
Shoppers stop provides following brands in this section:
AUSTIN REED, CASIO, CATWALK, CITIZEN, CROSS, ELLIZA,
DONATEIN, ESPRIT, ESTELLE, FASTRACK, FOSSIL, GIORDANO,HAUTE, CURRY, HIDESIGN, KENNETH, COLE, LIFE, PIERRECARDIN, POLAROID, PUSH AND SHOVE, RAY BAN, ROCKY, SSHEAFFER, SPARKLES, TIMEX, TITAN, TOMMY HILFIGER, VANHEUSEN, XYLYS, ZAVERI PEARLS.
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http://www.shoppersstop.com/catalogservlet?categoryId=315422http://www.shoppersstop.com/catalogservlet?categoryId=316282http://www.shoppersstop.com/catalogservlet?categoryId=324022http://www.shoppersstop.com/catalogservlet?categoryId=324042http://www.shoppersstop.com/catalogservlet?categoryId=316302http://www.shoppersstop.com/catalogservlet?categoryId=316222http://www.shoppersstop.com/catalogservlet?categoryId=316242http://www.shoppersstop.com/catalogservlet?categoryId=316202http://www.shoppersstop.com/catalogservlet?categoryId=316262http://www.shoppersstop.com/catalogservlet?categoryId=324002http://www.shoppersstop.com/catalogservlet?categoryId=324002http://www.shoppersstop.com/catalogservlet?categoryId=316262http://www.shoppersstop.com/catalogservlet?categoryId=316202http://www.shoppersstop.com/catalogservlet?categoryId=316242http://www.shoppersstop.com/catalogservlet?categoryId=316222http://www.shoppersstop.com/catalogservlet?categoryId=316302http://www.shoppersstop.com/catalogservlet?categoryId=324042http://www.shoppersstop.com/catalogservlet?categoryId=324022http://www.shoppersstop.com/catalogservlet?categoryId=316282http://www.shoppersstop.com/catalogservlet?categoryId=315422 -
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Pricing
Shoppers stop caters to different segments ofthe consumers.
According to various segments their pricingstrategy differs.
Mens apparel
The range of mens clothing starts from Rs 500being the lowest to nearly 6ooo highest.
Womens apparel
The range of womens clothing starts from Rs400 to Rs 10000
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Mens accessories like sunglasses, belts, watches,shoes etc ranges from Rs 1000 to Rs 20000.
Womens accessories like sunglasses, watches, belts,
sandals, earrings etc has the price range of Rs 2000 toRs 40000.
In the kids section prices of toys and other accessoriesranges from Rs 100 to Rs 5000.
In the cosmetics section there are products likedeodorants, skincare cosmetic, make-up stuff. Theirprice ranges from Rs 200 to Rs 2000.
The prices of products like bag, watches, show piecesetc in the gift section ranges from Rs 1000 to Rs20000.
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The home appliances like Kitchen, Bed ,
Bath room accessories, Home Dcor
Ranges from Rs 500 to Rs 5000.
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Pricing Strategies
1. Premium Pricing.
Use a high price for unique products
.2. Economy Pricing.
3. Psychological Pricing.
For example 'price point perspective's
Rs.499 not 500
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4. Optional Product Pricing.
Optional 'extras' increase the overall price
of the product or service.
5. Promotional Pricing.
Pricing to promote a product is a very
common application. Eg (Buy One Get
One Free).
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6. Geographical Pricing.
Different pricing in different parts of the India.
7. Value Pricing.
To provide 'value' products and services to
retain sales e.g. value shopping.
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Merchandise- Keeping Shoppers' Stop stocked
Retail-friendly supply network, connects its locations online all over India.
Enables immediate replenishment of stocks at any given outlet.
ERP package - imported from the US-based company J. D. Armstrong, and iscalled the JDA package.
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ERP package handles
Merchandise management
Warehouse management
Automated replenishment
Sales management.
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Promotion
Trial room with day and night lighting
In-store radio
Company anthem-song of celebration
Customer care associate
Black and white uniform
SS has launched a series of thematic
collectible shopping bags
First in the series is fashion through
the ages
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Promotion Campaigns
Surprise Sale
Men in Vogue-discounts on mens wear
Great Store Robbery-unbelievably low prices
Valentine Promotion
First citizen cards more than 60%sales ,range of offers given
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Promotion Campaigns
Seven Wonders of the World.
Campaign Objectives: To differentiate the promotion from all other promotionsin the market at that time. Shopper's Stop had to become the preferred
shopping destination for the festive season
Media Strategy: Taking the strategy of 'enveloping the consumer' withcommunication on TV, Press, Hoardings and Radio. Also Point of sale and Directmarketing & PR to complete the 360 degree effect.
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Promotion Campaigns
Unique promotion at Shoppers Stop - Projects to be showcasedby Disha Direct at Shoppers Stop stores.
Promotional campaign Share Your Dream
Parikrama At Shoppers Stop- theme was Mela
Record breaking sales ever in the history of Shopper's Stop.
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Shoppers Stop Popular Gift Vouchers
If shopping is more than 4000 then free hotel stay in Goa
Raymond Gift Vou Rs. 1,070 Classic Chocolate
Rs.99
Feel My love Roses,...
Rs.350
Baskin Robbins Voucher...
Rs.500 499
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http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-F-Heart-2-Heart-h2h-flbn-14&listingId=P-EX-F-Heart-2-Heart-h2h-flbn-14-Red-Agrahttp://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-F-Heart-2-Heart-h2h-flbn-14&listingId=P-EX-F-Heart-2-Heart-h2h-flbn-14-Red-Agrahttp://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-F-Heart-2-Heart-h2h-flbn-14&listingId=P-EX-F-Heart-2-Heart-h2h-flbn-14-Red-Agrahttp://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000 -
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Social responsibilities
Launched a Think green campaign-
print ads
Planted more than 150,000 neem
saplingsSeed sachets are attached to all LIFE
merchandise.
Supports CRY-eco friendly bagsExchanges-donates clothes to concern
India foundation
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Think green
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BRAND VALUES
SS has revamped its product and brand
strategy
Reflects philosophy change -from being
just a shopping experience to a bridgeto luxury store
The new logo has an international look
and a timeless appeal and a newbaseline-start something new
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New SS logo
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New baseline
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Merchandise Mix 2008-09
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Revenue Mix
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Revenue Mix
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Sales Mix from 2002 - 2008 Years
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Things you didnt know
In 1999, Shoppers Stop became the firstretailer in India to adopt and practiceEnterprise Resource Planning
Shoppers Stop hosted a carnival with four
Disney characters Mickey, Minnie, Donaldand Goofy in their first appearance in India In a single day Shoppers Stop sold more Ray-
Ban sunglasses than any other outlet in theworld
Shoppers Stop is in the Guinness Book ofworld records for the longest tie everfabricated
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ACHIEVEMENTS
2004--the best retail destination 2005--Retail Destination of the Year at the
India Retail Forum 2004-2006--Advertising Campaign of the
Year at the CMAI apex awards 2005--won the ICICI Banks Loyalty
Programme of the Year Award 2006--it was recognised as the Most
Respected Company in the Retail Sectorby Business World for the second year ina row
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ACHIEVEMENTS
2006--the Intelligent Enterprise Award
for IT at the Technology Senate
2007--the Gold Shield for Excellence in
Financial Reporting 2007-08--awarded the best window
presentation at the VMRD retail design
awards 2008--Emerging Market Retailer of the
Year at the World Retail Congress
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Brief Industry Analysis
of Departmental stores
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Mumbai Mulund, Vashiand Andheri
Pune
Hyderabad
Bangalore
Noida
Ahmedabad
Kolkatta
Common Destination
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Common Brands in Apparel
Mufti
Wrangler
Biba
Barbie
Lee
Killer
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Recommendation and Suggestion
Shoppers Stop should spend a little more on promotion.
It should increase their spending on radio.
Should have more sales on the products.
Sales personnel must be properly trained.
Can do much better with their in store advertisement as they rank 3rd after globus
& pantaloons.
Faclities like Snacks Parlour, Sofas for customer to relax must be provided.
Should come up with special offers for low season.
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8/8/2019 19847312 Shoppers Stop
56/56