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  • 8/10/2019 (1993) Ramon J. Aldag and Sally Riggs Fuller , Beyond Fiasco a Reappraisal of the Groupthink Phenomenon and a

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    Psychological Bul le t in

    1993,Vol.

    113, No.

    3,533-552

    C o p y r i g h t 1993by the Am e r i can Psychological Association Inc.

    0033-2909/93/S3.00

    BeyondFiasco:AReappraisal of the Groupthink Phenomenon

    and a New

    M odel

    of

    Group

    Decision

    Processes

    Ramon

    J. Aldag and

    Sally

    Riggs

    Fuller

    This article provides a comprehensive evaluation of the g roup think ph enom enon (I . L. Janis,1971,

    1972,1982). Our evalua tion indicates that research does not provide convin cing support for the

    validityof the

    group think phenomenon

    or for the

    suggestion that groupthink characteristics lead

    to ne gative outcomes. This review, coupled with evidence

    from

    other l i terature suggested by a

    problem-solving perspectiveand adirect exam inationofgrou pthink implici t assumptions, guided

    th e

    development

    of a

    new, more general model term ed

    t hegeneralgroup problem-solvingmodel .

    This model incorporatesavarietyof antecedent conditions, emergent group characteristics, deci-

    sion process characteristics, and grou p decision outcome s. Following the re view and m odel devel-

    opmen t ,

    we

    discuss potential con cerns re lating

    to our

    model, address

    t he

    al lure

    of

    group think ,

    an d

    present implications

    of our

    analysis

    fo r

    group problem solving

    as

    well

    as

    directions

    fo r

    fu t ure

    research.

    In thepastt wodecades, the reha sbeenasubstantial increase

    in emphasis on groups in organizations in general(e.g.,Leavitt,

    1975;Ouchi,1981;Zander, 1982) and on group problem solving

    in particular (e.g., Brandstatter, Davis, & Schuler, 1978;

    Del-

    becq,

    V an de

    V e n ,

    &

    Gustafson, 1975). However, surprisingly

    little attention

    ha s

    been paid

    to the

    development

    o f

    comprehen-

    sive models

    of

    grou p problem solving. Models

    are

    available

    t o

    suggest when groups, rather than individuals, should be used

    for problem solving(Vroom

    &

    Yetton, 1973)

    and the

    appro-

    priate composition

    an d

    functioning options

    o f

    problem-solving

    groups (Stumpf, Zand,

    &

    Freedman,1979),

    an d

    severalspecific

    group problem-solving techniques have been presented (e.g.,

    Rohrbaugh, 1979;

    Tu roff,

    1971;

    Van de V en &

    Delbecq,

    1971).

    Furtherm ore, gen eric models of group fun ction ing are also

    available bu t do not lend them selves to application

    specifically

    to grou p problem solving(e.g.,

    Romans ,

    1950).However, popu-

    lar, comprehensive, general models of group problem solving

    ar e

    lacking.

    The g roup think model (Janis,

    197 1 ,197 2 ,198 2 )

    is the most

    prominen t a t tempt

    to fill

    this void.

    In

    recent years,

    acceptance

    of

    t he

    grou p th in k phe n om e n on

    has

    become almost un iversal,

    and the term groupthink has entered the pop ular vocabulary. It

    ha s

    been blamed

    for

    such decision-making

    fiascoes as the B ay

    of Pigs invasion, the escalation of the Vietnam conflict, the

    Watergate

    cover-up,

    and the Challenger

    disaster,

    as

    well

    as for

    flawed grou p prob lem solving in bu siness and other organiza-

    tions. Despite Longleya n d Pruitt 's (1980) warning that both

    Ramon

    J.

    A ldag, Graduate School

    of

    Business Adm inistration, Un i-

    versity of

    WisconsinMadison; Sally Riggs Fuller, School

    of Busi-

    ness, Un iversity of W ashington .

    We

    would

    like

    to

    t h a n k

    t he

    Graduate School

    of the

    University

    of

    WisconsinMadison fo r

    prov iding

    f unding to

    support this article.

    Ramon J .

    Aldag

    an d

    Sally Riggs Fuller made e qual contributions

    to

    this article. Names

    ar e

    presented alphabetically.

    Correspondence conce rning this ar ticle should be addressed to Ra-

    mon J. Aldag , Gradu ate School of Business, University of Wisconsin,

    1155

    Observatory Drive, Madison, Wisconsin 53706.

    th e

    groupthink theory

    an d

    related research were problematic,

    Janis's (1971) original conceptualization has not been altered,

    an d groupthink cont inues to beviewedas adefectiveprocess

    thatshouldbeguarded against. Articles discussingth edangers

    ofgroup think and suggesting remedies have regularly appeared

    in p eriodicals aimed at man agers, lawyers, medical profes-

    sionals, and the general public (e.g., Cerami, 1972;

    Cu lbertson,

    1977;

    Henderson, 1987; Ludwig, 1973; Rosenblum, 1982;

    Sanders, 1980;V onB ergen&Kir k, 1978).Th e

    Social Sciences

    Citation

    Index

    showed more than 700 citations of Janis's work

    from January1989throu gh J u n e1992.

    Janis chose

    t he

    term

    groupthink

    because

    of its

    franklyOrwel-

    lian connotation, similar to doublethink an d crimethink.

    Janis(1982)wrote that the invidiousness

    is

    intentional

    (p. 9).

    This view of groupthink as an undesirable phenomenon con-

    t inuesto beevidencedinJanis's most recen t wo rk.Fo rinstance,

    Janis (1989) wrote that

    wheneverapolicymakingor crisis manage men t group is

    funct ion-

    in g

    as a compatible team

    with

    a fair or high degree of esprit de

    corps, take steps

    to

    counteract tendencies toward concurrence-

    seeking or groupthink. If a leaderdoes this, the decision-mak-

    in g

    processwill tend to be of higher

    quality,

    ( p.

    247)'

    He the n presented a l is t ing of remedies for groupthin k.

    The widespread acceptance of the groupthink model sug-

    gests that it has had considerable he uris tic value. In this sense, it

    ha s

    served similar roles to models such as those presented by

    Maslow

    (1943)and Piaget

    (1932,1972).

    In eachcase,a

    relatively

    precise model stimulated

    further

    research that ultimately chal-

    lenged its

    validity.

    For instance, Maslow's hypothesized need

    hierarchy,based p rimarily on clinical studies of neu rotic indi-

    viduals,met with widespread acceptance and research interest

    bu t

    failed

    to gain substantial empirical support (e.g.,

    Alderfer,

    1

    From Crucial Decisions: Leadership in

    Policymaking

    and Crisis

    Management (p . 247 )b y

    Irving

    L. Janis, 1989, Ne w

    York:

    Th e Free

    Press. Cop yright

    1989by The

    Free Press. Reprinted

    by

    permission

    o f

    The Free Press, a Division

    of

    Macm illan, Inc.

    53 3

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    534

    R A M O N

    1

    ALDAG

    AND

    SALLY R I G G S F U L L E R

    1972; Hal l& Nou gaim, 1967; Wahba& Bridw ell, 1976). Simi-

    larly,Piaget 's theory, originally based on an in-dep th stu dy of a

    small

    n um ber of children, served as a seminal s tage theory of

    cognitive

    development, bu t additional research has suggested

    needed revisions

    (T. G. R.

    Bower,1976; Horn, 1976).

    We

    argue

    that g rou pthin k has p layed a s imilar role to these theor ies . Like

    the m, the g rou pth ink model (a) was based on a small and rela-

    tively restricted sample

    but has

    been

    widely

    general ized;

    ( b)

    posits a precise and de termin istic sequen ce of stages; (c) has had

    substantial

    intui t ive appeal ;

    an d (d) has not

    received consistent

    empirical suppor t ,

    as we

    demon st rate .

    Con cerns about the val idi ty of the m odels notwithstanding,

    each has proved to be extremely valuable. Specifically, th e

    grou p th i n k model has stimulated research on group dysfunc-

    t i on s and encouraged

    viewing

    outcomes in problem-solving

    t e rms ;

    shown how decision processes m ay be relevant to a wide

    range

    of situations; provided links to other t ype s of literature,

    such

    as

    stress

    an d

    vigilance;

    and

    identified potentially impor-

    t an t

    variables

    in

    gro up prob lem solving. Also, like

    the

    Maslow

    (1943) an d Piaget (1932, 1972) models , it has provided a rich

    base

    fo r

    fu r t h e r

    development

    an d

    tes t ing.

    However, two directions seem necessary to preserve the

    model's continued

    viability.

    First,

    th e

    g r o up t h ink m o d e l

    has a

    relatively

    nar r o w focus, p rima rily addressing major decision

    fiascoes.

    As such,

    it

    would appear

    useful to

    provide

    an ex-

    panded perspective applicable

    to a

    broader range

    of

    problem

    types . Second, the groupthink model has not been revised to

    incorporate the emerging literature and empirical findings. In

    thisarticlew epresent a new, broader frameworkfo rexamina-

    t ion of grou p problem solving, terme d thegeneral group prob-

    lem-solving (GGPS)

    model.

    It captures and recasts some ele-

    m ent s

    of the gr oup think model . Addit ionally , theGGPSmodel

    integrates findings of a

    g r o u p t h in k li t e ra t u r e review, material

    from

    a variety of other lite ratu re suggested by a general

    prob-

    lem-solving perspect ive, and an e xaminat ion of group think as-

    sumptions .

    In this article, we first discuss the basic characteristics of the

    grou p th i n k model . Next , we summarize and discuss the re-

    search that

    h as

    exam ine d g r o up t h ink , ado p t

    a

    general problem-

    solving perspective and discuss other relevant literature sug-

    gested by that perspective, and question groupthink assump-

    t ions . We then present the ne w model, note potent ial con cerns

    relating to the model, address th e al lure of g r o up t h ink , an d

    provide implication s of our literature re view and model devel-

    opment for fu ture theory and research on group problem

    solving.

    Groupthink

    Model

    At the individual level , Janis and Man n (1977) argued that

    th i n k i n g about vital, affect-laden issues generally results in

    hot cogn itions, incontrast to the cold cognitionsofrout ine

    problem solving,

    an d

    that such

    ho t

    cognitions

    ca n

    result

    in

    errors

    in

    scanning

    of

    alternatives. Such situations inducestress

    that results

    in

    defensive avoidance, characterized

    by

    lack

    of

    vigilant search, distortion of the meanings of warning mes-

    sages, selective inattention an d forgetting, an d

    rationalizing.

    Gr o up t h ink

    is

    seen

    as the

    group analogue

    of

    defensive avoid-

    ance, or a collective pattern of defensive avoidance (Janis &

    M a n n ,1977,

    p .129).

    According

    t o

    Janis (1972),

    I

    u se the te rm group think as aq u ickan d easyway to refer to a

    mode of t h i n k i n g that people engage in when they ar e deeply

    involved in a

    cohesive in-group, when

    th e

    members ' s tr ivings

    fo r

    unan imi ty

    override their motivationt orealistically appraise al -

    ternat ive courses of ac t ion . . . . Group thinkrefersto a deteriora-

    t ion of

    men ta lefficiency, real i ty testing,

    an d

    moral judgmen t tha t

    results from in -grouppressures ,

    (p. 9)

    Janis

    (1982) explicitly

    defined the context in which group-

    t h i n k is thou ght to occur and divided these anteceden t condi-

    tions into three categories. First,

    a

    moderate

    to

    high level

    o f

    group cohesion

    is a

    n ecessary

    but not

    sufficient condition

    fo r

    g r o up t h ink .

    Secondary antecedents thata resaid topredict situ-

    at ions in which groupthink is likely to occur are s t ructural

    faults and a provocative situational context. In the structural

    fault category are insu lation of the grou p, lack of tradition of

    impartial leadership, lack of norms requiring methodical pro-

    cedures, and hom ogen eity of memb ers' social backgroun ds and

    ideology.The provocative situational contextantecedents focus

    on

    th e

    role

    o f

    stress

    as a

    situational factor.

    The first

    stressfactor

    ischaracterized

    as

    extern al threats

    of

    losses combined with

    a

    low hope

    of finding a

    bet ter solution than that

    of the

    leader.

    The

    intern al s tress antecedent s tems from temporary

    lo wself-

    esteem at t r ibutable

    to

    members' recent failures, perceptions

    that the task is too difficult to accomplish, and the perception

    that there is no alternative that is morally correct.

    There

    ar e

    several supposed symptoms

    of

    groupthink (cf .

    Janis & Mann, 1977, pp . 130-131), including an i l lusion of

    invulnerabil i ty,rat ionalizat ion to discount warn ings and other

    negative fee dback , belief in the inh ere nt morality of the grou p,

    s tereotyped

    views

    of mem bers of opposing groups, pressure on

    dissenters, self-cen sorship, illusion of un anim ity, and self-ap-

    pointed mindguards acting to shield the g roup from adverse

    information .

    According to Janis

    (1 9 71 , 1 9 72 , 1 9 82, 1 9 89 ) ,

    g r o up t h ink r e -

    sults in a n u m b e ro fconseque nces that inte rfere with

    effective

    group decision making. For instance, the group limits its dis-

    cussion to

    only

    a few

    alternatives.After

    a

    course

    of

    action

    is

    initially

    selected, members ignore

    n ew

    informat ion conce rning

    its risks and drawbacks. At the same time, the y avoid infor ma-

    t ion con cerning the benefi ts.of rejected alternatives. Members

    make l i t t le at tempt

    to use

    exper ts

    to

    obtain moreprecise

    infor-

    mation. In addi t ion, because t hey are so confidentthat things

    willt u r n

    o u t

    well,group members

    fail to

    consider what

    may go

    wrong and,

    as

    such,

    do not

    develop contingency plans. These

    defects

    are

    seen

    as

    leading

    to

    impaired performance

    an d

    other u ndesirable outcomes. This view

    of the

    causal sequence

    relating to d e t e r m inan t s an d consequences of g r o up t h ink is

    sum m ar iz ed in Figure 1 .

    Janis

    (1 9 71 , 1 9 72 , 1 9 82, 1 9 89 )

    suggested methods

    to

    prevent

    or m inimize the supposedly dysfunct ional consequences of

    groupthink, including the following: The group leader should

    encourage

    al l

    g r o up m em ber s

    to air

    their doubts

    an d

    objec-

    tions; leaders should adopt

    an

    impartial stancerather thanini-

    tially stating the ir preference s; mem bers should

    be

    encouraged

    to

    discuss

    t he

    group's delibe rations withtrusted associates

    an d

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    B E Y O N D FIASCO

    53 5

    ANTECEDENTS

    COHESIVENESS

    STRUCTURAL FAULTS OF THE

    ORGANIZATION:

    INSULATION

    LACK OF LEADER

    IMPARTIALITY

    LACK

    O F

    PROCEDURAL

    NORMS

    MEMBER HOMOGENEITY

    PROVOCATIVE STTUATIONAL

    CONTEXT:

    HIGHSTRESS FROM

    EXTERNALTHREATS WITH

    LOW

    HOPE

    OF

    BETTER

    SOLUTION THANLEADER S

    LOW

    TEMPORARY

    SELF-ESTEEMINDUCEDB Y:

    RECENT FAILURES

    DIFFICULTIES

    IN

    CURRENT

    DECISION-MAKING

    TASK

    MORAL

    DILEMMAS

    SEEKING

    TENDENCY

    SYMPTOMS

    ILLUSIONOFINVULNERABILITY

    BELIEF

    IN INHERENTGROUP

    MORALITY

    COLLECTIVE RATIONALIZATION

    STEREOTYPES OF OUTSIDERS

    SELF-CENSORSHIP

    ILLUSION

    OFUNANIMITY

    PRESSUREON DISSENTERS

    SELF-APPOINTED MINDGUARDS

    DEFECTS

    INCOMPLETE

    SURVEY OF

    ALTERNATIVES

    INCOMPLETE

    SURVEY OF

    OBJECTIVES

    FAILURE TO RE-EXAMINE

    PREFERRED

    CHOICE

    FAILURE TO RE-EXAMINE

    REJECTED ALTERNATIVES

    POOR INFORMATION SEARCH

    SELECTIVE BIAS

    IN

    PROCESSING

    INFORMATION

    FAILURETO DEVELOP

    CONTINGENCY PLANS

    v

    ,

    LOW PROBAB ILITY OF

    SUCCESSFUL OUTCOME

    FigureI . Grou pthin k model . (FromDecis ion Making: A

    Psychological

    Analysis of Conflict, Choice, and

    Co mmi t me n t[p 132 ] byIrvingL.JanisandLeon Man n, 1977,NewYork:Th eFree Press. Cop yright 1977

    byT he Free Press. Adaptedbypermissionof TheFree Press,aDivisionof Macmillan, Inc.)

    report their reactions backto thegrou p; outside expe rts should

    be

    invitedto meetingsa nd encouraged to challenge members'

    views;when a competitor is involved, time should be devoted to

    assessment of warnin g signals

    from

    the competitor and of alter-

    native

    scenariosof thecompetitor's intentions; when consider-

    in g alternatives,t hegroup should split into subgroupst o meet

    separately from timetot ime;th egroup should holda second-

    chance

    meetingafter

    a

    p re liminary consensus

    is

    reached

    o n a

    preferred

    alternative;and thegrou p should consider using disso-

    nance-inducing

    group processes.

    Underlying

    Assumptions of Groupthink

    At base, the prevailingviewof groupthink seems to rest on a

    set of generally unstated assumptions: First, th e purpose of

    usinga group for problem solving is prim arily to enh ance deci-

    sion qu ality. The gro up thin k model is silent con cernin g other

    outcomes such

    a s

    mem ber adherence

    to the

    solution, member

    satisfaction w ith the leader, and

    future

    motivation of the leader,

    to name just a

    f e w .

    Second, group problem solvingisessen tiallya rational pro-

    cess,

    with membersunifiedin their p ursuit of a goal and partici-

    pating in the group process to facilitate achievement of that

    goal. This ration al process involves the selection of thegoal-

    maximizingalternative regardless ofwhich particular interests

    within theorganizationfavor that alternative (Pfeffer, 1981, p.

    22).Such rationalityisbotha description of the decision pro-

    cess

    and a

    value d social ideal (Parsons

    &

    Smelser, 1956; Pfeffer,

    1981). March (1976, p. 69) referred to the theory of rational

    decision mak ing usin g term s such as faith and scripture.

    Third,

    benefits

    associated

    with

    a problem-solving group that

    function s wellare assumed to inclu de a wide variety of perspec-

    tiveson a problem, more inform ation concerning proposed al-

    ternatives, he ightened decision re liability, dam pe nin g of biases,

    an d social presenceeffects (cf. Gu zzo, 1986; Maier, 1976).

    Fourth, grou pthin k character ist ics are assumed to prevent

    th e

    actualization

    of

    these potential group benefits

    by

    causing

    group members to respond passively to external pressures in

    undesirable

    ways.

    Fifth,

    it is

    assumed that

    b y

    taking steps

    to

    prevent

    th e

    occur-

    renceofgroupthink characteristics,amorerationaland effec-

    tive group process

    will

    result, leading to enhanced decision

    quality.

    Sixth,

    an illusionof

    well-being

    ispresumedto beinherent ly

    dysfunctional.

    Such

    a

    position

    is

    consistent with

    the

    view that

    veridical

    perceptions

    are

    critical

    to effective

    functioning (e.g.,

    Jahoda, 1953; Maslow, 1959). In her review of the organiza-

    tional implications of self-efficacy, Gist

    (1987)

    used the

    g r o up t h ink model to argue that self-efficacy can be too high,

    thus

    producing overconfidence

    an d

    poor performance .

    Al-

    though notexplicitly stated, he r view was apparently that fo r

    optimal performance ,

    self-efficacy

    should

    reflect

    objective

    reality.

    Finally,

    it is

    assumed that

    th e

    concurrence-seeking a t t i tudes

    an d

    behaviors ( symptoms

    an d

    defects ) resu ltfrom individ-

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    536

    R A M O N J .

    A LD A G

    A ND SALLY R I G G S

    F U L L E R

    uals'

    psychological agreeme nt-seeking drives

    an d

    group pres-

    suresf orconsensus.

    Review

    of the Prior

    G r o u p t h in k

    Literature

    We review

    three typ es of literature relating to the group thin k

    phe n om e n on :

    case analyses, laboratory studies, and concep-

    t ua l

    articles.

    C a se

    Analyses

    Early su ppor t fo rg r o u p t h i n kw as based almost entirely on

    retrospective case studies. For instance, Janis(1971,1972,1982)

    focused prima rily on five American foreign-policy crises: the

    Marshall Plan,

    th e

    invasion

    of

    North Korea,

    the Bay of

    Pigs

    invasion, the Cuban Missile Crisis, and the escalation of the

    conflict

    in V ietn am. Through case studies, he categorized

    these

    crises according to whether evidence of groupthink was

    revealed. In his 1982

    work, Janisalsodiscussed

    th e

    Watergate

    cover-up

    as an

    example

    of

    how clever manipu lators

    can get

    caught

    in an

    avoidable quagmire

    (p .

    198).

    Tetlock (1979)

    examined the same five crises considered by

    Janis (1971,

    1972).

    Content analyses were performed on the

    publ icstatementsof keydecision make rs involvedin thecrises.

    Consisten t

    with

    Janis's theory, grou pth ink decision makers

    werefound

    to be more simplistic in their perceptions of policy

    issues

    than n ongrou pthink decision makers and to make more

    positivereferences to the UnitedStatesand its allies. Inconsis-

    t en t

    with Janis's theory, gro up thin k decision makers did n ot

    make

    significantly

    m ore negative references to the Com mun ist

    states and their allies. Tetlock

    (1979)

    concluded that the

    current findings

    converge impressively with

    the

    conclusions

    of

    Janis'sintensivecase studie s (p.1322).He attributed the lack of

    uniform

    support to methodological issues, arguing that content

    analyses of pu blic statements may be insensitive to

    differences

    in evaluationsofopponents in grou p th in kan dn o n g r o u p t h in k

    crises.

    More recently, several other case studies providing support

    for

    grou pth ink have been pu blished. For instance , Manz and

    Sims (1982) presented three cases to demonstrate groupthink

    t endencies in autonomous work-group settings. Smith (1984)

    presented case informa tion describing the attempt by the

    UnitedStates to rescue its hostages in Tehran as an example of

    g r o up t h ink

    (this example was noted by Janis in his 1982 edi-

    tion).

    Hen sley and

    Griffin

    (1986) applied grou pthin k to a case

    analysis of the

    1977gym nasiu m controversy

    at

    Ken t State Uni-

    versity, where trustees decided to bu ild an addition to the

    school's gym nasiu m on part of the areaof the tragic 1970 con-

    frontation

    between students and Ohio National Guard

    members. Hensley and Griffin (1986) concluded that each

    major

    condition of the theory was present in the conflict and

    that the trustee s were indeed victims of grou pthin k (p. 497).

    Esser and Lindoerfer(1989) conducte d a quantitative case

    analysis

    of the space shuttle Challengeracciden t. They coded

    sta tements from th e Report of

    th e

    Presidential Com mission

    on

    th e Space Shuttle Challenger Accident (Presidential Commis-

    sion

    on the

    Space Shuttle Challen ger Accident,1986)

    as

    positive

    or ne gative instances of the observable antecedents or conse-

    quences of

    groupthink. Positive instances

    of

    group think were

    reported to be twice as

    frequent

    as negative instances. Fu rther-

    more, du rin g the 24 hr p rior to lau nch, the ratio of positive to

    negative instances increased

    an d

    then remained high. Esser

    and Lindoerfer(1989) noted that it is possible that the many

    instance s of decision-makin g defects would be consistent

    with

    any th eor y of poor decision m aking. W e have no comparison

    group withwhich toe valuate this alternative (p .175). Use of

    th e

    te rminology

    positivea nd negative instances

    o f

    groupthink

    wa staken

    to

    im ply that

    an y

    sta tement

    n ot

    direc tly inconsistent

    with gro up think was an instance of grou pthin k. The authors

    failed

    to f ind sta tements re la t ing to some groupthin k symp-

    toms or consequences. A lthou gh they speculated that the deci-

    sion

    makers const i tu ted ahighlycohesive group, no statements

    provided information concerning group cohesiveness. Finally,

    the finding of a greater relative number of occurrences of in-

    stances of grou pt hin k closer to the decision point was inter-

    preted to be evidence of poor decision mak ing rather than as

    simple

    convergence on a solution.

    Laboratory Studies

    As

    recently

    as1982,Moorhead

    wrote that since

    t he

    publica-

    tion of Janis's book, th ere h as been no systematic research test-

    ing any of itspropositions (p .436).Even now, there have been

    only a l imited nu mber of studies empir ically examinin g

    grou p th in k . W e discussed th e Esser an d Lindoerfer

    (1989)

    quantitative

    case analysis earlier. We now review laboratory

    studies of groupthink in chronological order.

    Flowers (1977 ) hypothe sized that cohesiveness and leader-

    ship style should interact in the decision process, so that

    groupthink is

    most

    likely to

    occur when group cohesiveness

    is

    higha nd

    leadership style

    is

    closed

    (i.e.,t he

    leader presses

    for his

    or her own

    decision

    and a

    unanimous decision). Flowers

    as -

    signed undergraduate students to experimental teams, with

    leaders trained to take an open or closed style and cohesiveness

    manipu lated by whe ther studen ts kne w each other (high cohe-

    sive)

    or did not (low cohesive). Teams we re

    given

    a

    crisis

    deci-

    sion situation involvinga school person nel problem. Open lead-

    ership style produced more suggested solutions and u se ofavail-

    able

    facts

    th an did closed leade rship style, but that there was no

    support

    fo r

    Janis's

    (1971,1972)

    assumption that cohesiveness

    is

    a

    critical variable. Flowers(1977)argued that the results

    of

    this

    experiment suggest that poor decision-making activities can

    occur in a wide r variety of crisis situations than originally stud-

    ied

    by Janis (p. 888).

    Cou rtright (1978) placed first-year undergraduates into

    teams

    an d

    gave them

    th e

    problem , What

    is the

    best method

    for recruiting

    new

    students

    to the

    University

    of

    Iowa? Hal f

    were

    told that they were chosen to be compatible (high cohe-

    sive)and the other half that the y probably would not like each

    other (low cohesive). In addition to cohesiveness, Courtright

    manipulated decision-making parameters.

    In the

    freed

    condi-

    tion, group members were told that arguing is the best way to

    solve a problem. In the limited condition, members were told

    that cooperation is ne cessary and that time is limited. In the

    no-instructions condition , membe rs were told only of the time

    limit for discussion. Depen dent variables included the nu mber

    of times each mem beroffered solutions, stated agreem ent, and

    stated disagreement. The only significant finding was that

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    B E Y O N D FIASCO

    537

    groups in the high-cohesive condition an d limited-parameters

    condition (the groupthink condition) generated

    significantly

    less disagreemen t th an

    did

    groups

    in the

    low-cohesive

    an d

    lim-

    ited-parameters conditions. However,

    C ourtright

    (1978)

    stated

    that

    the theory

    aspostulatedby Janis is essentiallycorrect

    (p .229).

    Moorhead an dM ontan ari (1982) developed measuresto tap

    g r o up t h ink concepts, including group characteristics,

    symptoms, an d defects an dpresented ap re liminary study

    to assess the validity of the indexes. B usiness studen ts com-

    peted as teams in a management simulation.

    After

    the competi-

    tion, stude nts completed

    th e

    Moorhead

    a n d

    Montanari inst ru-

    ments. Largely un supp ortive factor analyses led Moorhead and

    M o nt anar i(1982)

    to conclude that the measurement and vali-

    dation

    of

    grou p th in k

    may not be as

    simple

    as

    Janis's clear

    an d

    allur ing

    presentation would suggest (p. 382). They

    further

    noted that although

    th e

    group characteristics measures

    ap -

    peared adequate, the conceptual uniqueness

    of the

    variables

    described under

    th e

    Symptoms

    an d

    Defects categories

    can be

    quest ioned,

    based on

    these

    data

    (Moorhead

    &

    Montanari ,

    1982,

    p .382). Furthermo re, the y

    reported

    on the basisof inter-

    category correlations that the pre limin ary analysis indicated

    that some of the relationships

    proposed

    by Janis appeared to

    hold for the groups used in this study but

    that

    others do not

    appear to be as strong for this data set (Moorhead & Montan-

    ari, 1982,p.382).

    Callaway

    andEsser(1984),

    using

    undergraduate

    psychology

    studen ts, manipulated grou p cohesiveness and the adequacy of

    decision procedures

    in a factorial

    design.

    The

    authors con-

    cluded that their findings provided mixed support for the

    g r o up t h ink

    hypothesis on measures of decision quality and

    group processes presumed

    to

    underlie

    th e

    groupthink deci-

    sions.

    In

    the irstudy,cohesiveness categories w ere achievedpost

    hoc,

    and the

    degree

    o f

    support

    for

    groupthink varied with

    th e

    group task (the lost-at-sea task was supportive and the horse-

    trading task

    wa s

    not). Given

    th e

    differential

    support across

    tasks, the authors reasoned

    that

    the horse-trading task may be

    inappropriate in a

    test

    of groupthink because it has a single

    correct answer that becomes immediately obvious.

    Leana(1985)used teams of college studen ts solving a hypo-

    thetical business problem. She tested the effectsof group cohe-

    sivenessand leader behavior (directive vs. participative) on de-

    fective

    decision making.

    S he

    found that teams with directive

    leaders proposed and discussed

    fewer

    alternatives and dis-

    cussed

    fewer

    alternative solutions than did te ams with partici-

    pative leaders. However, contrary to Janis's

    ( 197 1 ,197 2 ,198 2 )

    g r o up t h ink

    model, members of noncohe sive groups engaged in

    more

    self-censorship

    of

    information

    th an did membe rs of cohe-

    sive groups.

    These findings

    were

    interpreted to be partially

    support ive of the group think model.

    Gladstein

    an d

    R eilly (1985),u s in g

    a

    management simulation

    called Tycoon, studied group decision making under threat.

    They hypothesized that threat may result in restriction in infor-

    mation

    processing and a decrease in breadth of distribution of

    influence

    (termed

    constriction

    of

    control).

    Noting th e con-

    g r uence

    of these hypotheses with the groupthink model, they

    stated that no one hasfully tested the groupthink model, al-

    though several studies have shown partial support

    for it

    (Flowers, 197 7; Leana, 1985) (Gladstein &

    Reilly,

    1985, pp .

    615-616).

    Altho ugh the results indicated a restriction in

    infor-

    mation processing

    an d

    increased

    stress

    when threat increased,

    th e

    degree

    of

    threat m ade

    n o

    significant

    differen ce

    in

    constric-

    tion of control. They argued that group norms and task de-

    mands might haveacted

    to

    moderate

    the

    relation

    between

    threat an dconstriction of control.

    Callaway,

    Marriott, and Esser(1985) reasoned that because

    Janis(1972) proposed that gr ou pt hin k is essentially a stress-re-

    duction

    process,

    it might be prevented in cohesive groups if the

    stress could be

    diffused

    by other factors. They investigated the

    effects

    ofgrou p structure (decision-making procedures)and in-

    dividualdo minance on symptoms of groupthink, anxie ty, and

    the qu ality of group decision makin g. Students, formed into

    groups on the basis of dominance scores, participated in the

    lost-at-sea task(Nem iroff& Pasmore, 1975),which permits ob-

    jective scoring of the

    correctness

    of the group decision. Deci-

    sion-making procedures were found to

    influence

    the time re-

    quired

    to

    reach

    a

    decision

    but not

    decision quality

    or the

    pro-

    cess variables assumed

    to

    mediate groupthink.

    Groups

    composed of highly domin ant members m ade higher quality

    decisions, exhibited lower

    state

    anxiety,

    took more time to

    reacha decision, tended tomake more statementsofdisagree-

    ment and agreement, and reported more group influence on

    the members.

    Moorhead and Montanari(1986)argued that previous empir-

    ical studies of grou pthin k were flawed both because they

    failed

    to

    successfully

    produce theantecedent conditions proposedby

    Janis (1972,1982) and because they provided incomplete tests

    of

    the group think theore t ical

    framework.

    Moorhead and Mon-

    tanari (1986) wrote that the most comprehensive empirical

    test

    to date (Courtright,1978)included measures ofonlytwo of

    the seven antecedent conditions, none of the symptoms, three

    of the seven decision-making defects, and outcomes measured

    on a subjective produ ctivity rating instrum en t (p. 402). To pro-

    vide a more complete test, the authors

    formed

    teams of busi-

    ness policy students who completed a highly competitive man -

    agement simulation exercise (Moorhead & Mon tanari, 1986,

    p.

    405).

    Refined

    versions of the Moorhead and Montanari

    (1982)measures were administered, and path analysis was used

    to

    assess

    th e

    implied causal sequence.

    The

    authors concluded

    that although several relationships supported the framework

    proposed

    by

    Janis, the em pirically derived mode l suggests that

    several

    linkages wereopposite to those predicted by the Janis

    framework (Moorhead & Montanari, 1986, p. 408). For in-

    stance, cohesion had a negative impact on self-censorship, a

    positive impact on dissent, and a negative impact on the defect,

    few alternatives. Moorhead and Mon tanari

    (1986)

    noted that

    these data do not

    show

    powerful support for Janis's group-

    th in k

    hypothesis (p .

    408)

    bu t

    argued

    that there

    were enough

    significant relations amon g variables

    to

    warrantfurtherinvesti-

    gation.

    Montanari and Moorhead

    (1989)

    developed and validated

    scales to measure gro upth ink

    variables.

    2

    They included three

    2

    Although

    Moorhead and Montanari 's

    (1982)

    paper is nowhere

    noted

    in

    Montanar i

    a nd

    Moorhead's (1989) article,

    th e

    papers

    are es-

    sentially

    identical (i.e.,

    the

    latter

    is

    apparen t ly

    a

    journ al version

    of the

    former).

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    53 8

    RA MON J .

    A L D A G

    A ND

    SALLY

    RIGGS

    F U L L E R

    antecedents (cohesion, insu lation, and promotional leadership)

    and alleight symptomsan d seven defects. Factor an alyses were

    used to reduce eight symptoms to five and seven defects to

    three. The analyses were conducted only on variables with in

    categories (i.e ., antecedent conditions, symptom s,

    an d

    defects),

    presumably

    because th e sample size(N=

    61)

    did not permita

    full factor analysis.

    Even with

    this restricted approach, there

    wa s

    relatively little supp ort

    for the

    s t ru c tu re

    proposed

    by

    Janis.

    Montanari and Moorhead

    (1989)

    concluded that

    Janis's

    con-

    ceptualization of the

    grou pthin k variables, when operat ional-

    ized via

    subscale items, lacks

    sufficient

    stability

    (p .217) .

    Conceptual

    Articles

    In the firstcom prehen sive critical evaluationo fgrou p th in k ,

    Longley

    and Pr uitt (1980) raised several issues inclu din g the

    lack

    of

    empirical support

    an d

    deficiencies

    in the

    the ory itself.

    They

    called

    for a

    clearer

    definition of

    gro upth ink, more r igor-

    ou s

    empirical research,

    an d

    increased attention

    to

    underlying

    processes and the relations among variables. Despite these

    warnings,

    research ongrou p th in k c on t in u e din thesame vein ,

    withoutsignificant changest o Janis's

    (1972)

    original theory.

    Whyte(1989)argued that the decision fiascoes attributed to

    groupthink may beexplained byprospect polarization, which

    uses,inadditionto thepressuresfor

    uniformity

    ofgrou p th in k ,

    th e concepts of

    framing

    effects

    (Tversky

    &

    K ahneman, 1986)

    and g rou p polarization (Myers & Lamm , 1976). Altho ugh

    Whyte cited some groupthink research as being more consis-

    ten t

    with

    prospect polarization than with groupthink, he did

    not challenge

    th e

    general constellation

    of

    characteristics

    saidt o

    be associated with grou p th in k . Whyte(1989) suggested that

    g r o up t h ink although relevant, is an incomplete explanation

    for th eoccurrence ofdecision fiascoes (p.54).

    Luechauer (1989) provided a brief overviewof grou p th in k

    and the

    critiques leveled against

    it

    (citing Longley

    &

    Pruit t ,

    1980,

    an d

    Whyte ,

    1989).

    Lu echaue r (1989) then presented

    a

    revised model

    of the

    groupt hink phenom enon, which sug-

    gests that

    th e

    self-monitoring propensity (Snyder, 1974)

    of

    grou p memb ers is a critical personality variable that should be

    considered

    in the

    grou p th in k

    formulation an d

    that Fantasy

    Them es may act as a possible mechan ism wh ichpropelsgroups

    toward grou p th in k (p. 5).Luechauer argued that fantasiesen -

    able

    a grou p to draw a bou ndary aroun d i tse lf that resists in t ru -

    sions. L u e c ha u e r (1989) then discussed ho w such additional

    variables might act to p u l l th e fantasizing away

    from

    reality

    an d toward gro up thin k (p. 10). He noted that our purpose in

    present ing

    th is model

    is not to

    d ebu nk Janis's work. Rather,

    it is

    to exp and the model by supp lying two e lements that Janis does

    not consider in his treatment of the

    topic

    (Luechauer,

    1989, p. 5).

    McCauley (1989) used content analysis to review

    Janis's

    (1982)descriptions of historical

    cases.

    He sought to de te rmine

    whethergrou pthin k concurrence seeking

    i s

    caused

    by

    compli-

    ance

    (public without pr ivate agreement)

    or

    internalization (pri-

    vate acceptance

    of

    group consensus). McCauley interpreted

    Janis

    as

    arguing

    fo r

    internalization

    bu t

    reasoned that compli-

    ance migh t have also played a su bstantial role. For

    each

    of eight

    decisions (six groupthink

    and two

    n ongrou pthink) , McCauley

    determined whether compliance and e ight hypothesized

    ante-

    cedents we re present. The results showed evidence of compli-

    ance in two of the six grou pthin k decisions and in neither of the

    two decisions without groupthink. Because all eight

    cases

    re -

    flected highdegrees of cohesion and e xternal thre at, these ante-

    cedents weren ot useful indiscriminat ing be tween groupthin k

    and no ng rou pthin k situations. The W atergate case was the only

    example in whichall six of the

    other

    antecedents were

    present .

    Across the sixg rou pthin k decisions for the sixdiscriminat ing

    antecedents,

    21

    antecedents were present

    an d

    15 were absent

    (i.e.,

    without Watergate, these hypothesized antecedents were

    equally

    present and absent) . In the two nongroupthink deci-

    sions,

    five antecede nts were present and seven were absent. In

    only

    three of the groupthink decisions were more discriminat-

    in g

    antecedents present than absent. McCauley concluded that

    cohesion can lead to both compliance and internalization and

    that

    future

    grou pth ink research should at tempt to distinguish

    be tween them.

    Park (1990) provided

    a

    critical evaluation

    of

    empirical

    g r o up t h ink research. He questioned the model's completeness

    and the methodologies used to assess it. Criticisms included

    researchers'

    failure

    to test all of the model's variables and the

    inappropria te useof

    modesof

    measuremen t. Park's recommen -

    dation was to use structural equation modeling such as

    LISREL to test g rou pth ink . Despite these criticisms, Park ap-

    peared to accept the phen omen on as be ing valid without sug-

    gesting

    changes

    to the

    original

    framework.

    Hart

    (1991)

    provided

    a

    revie w essay

    on

    grou p th in k ,

    focusing

    on its relevance to the p olitical

    arena.

    Following a discussion of

    the groupthink phenomenon, i ts theore t ical context , and a

    brief review

    of related research, he presen ted a v ariety of con-

    clusions and recommendat ions. For example , he caut ioned

    against

    relianceo n a narrowset of

    criteria

    fo rdecision quality

    and en couraged a more inte grative perspective, combin ing p sy-

    chological with political and organizational paradigms. Fur-

    thermore ,

    he

    called

    fo r

    greater precision

    in

    establishing

    th e

    anteceden ts and dy namics of grou pthin k and for arrival at bet-

    te r grounded diagnost ics of when, how,and whygrou p th in k

    occurs.

    Discussion of Prior Group think Literature

    In

    this section,

    we first

    present some general comments

    re -

    gardingpast grou pth ink literature and the n discuss specific

    lessons th at

    may be

    drawnfrom thatliterature.

    General

    Co mmen ts

    As suggested by the earlier review, most support fo rgroup-

    th in k ha s come from retrospective case studies that havefo -

    cusedondecisionfiascoesrather than comparing th edecision-

    making

    processes

    associated with good versus

    b ad

    decisions.

    Experimental studies of groupthink have

    considered

    only a

    small

    portion

    of the m odel,often without a cohesive group and

    in situations inconsistent with Janis's ( 1 9 71 ,1 9 72,1 9 82,1 9 89 )

    antecedents.Fu rthermore , they have relied exclusively on stu-

    dent samples de aling with hypothetical or simulateddecisions,

    with

    potential

    resultant problems fo rexte rnal validity. Military

    strategists,

    m anagers, politicians,

    orother

    real-world decision

    makers

    have never been used. In the laboratory, many real-

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    FIASCO

    539

    world

    g rou p characteristics, including ongoing power relation-

    ships

    an d

    political maneuverings, have been necessarily

    ig-

    nored. Although student samples in laboratory settings may be

    valuable

    to

    address ma ny issues relating

    to

    grou p problem solv-

    ing,

    their

    use to

    examine

    groupthinkis

    problematic.

    Empirical studies of groupthink have tended to use short-

    term decision quality as the sole outcome measure and have

    contained serious threats

    to

    internal validity.

    On the

    basis

    o f a

    cursory review

    ofonly three laboratory studies of groupthink

    (Cou rtright, 1978; Flowers,

    1977;

    Tetlock, 1979), Posner-Weber

    (1987)concluded

    that

    in

    the s tudy of group think, each experimenter has tended to

    start

    fromscratch, either arb itrarily or intuitively deciding what aspects

    of

    the group think phenomenon

    will

    be

    studied..

    . .Janis'stheory

    is

    largely based on intuition; he is well-informed, but his

    state-

    ments are not clearly

    confirmed,

    (p .124)

    Interestingly, Janis apparently discounted these experiments.

    For instance, Jan is (1989) cited n one of the exp erimen tal stud-

    ie sof grou pthin k; his discussion of groupthin k referred only to

    case stu dies and ane cdotal p ieces. However, Janis

    (1985)

    explic-

    itly

    recognized

    the

    dangers

    of

    reliance

    on

    anecdote

    an d

    sug-

    gested the modus

    operandi

    approach (Scriven, 1976) as a

    more

    rigorou s approach to the an alysis of case studies. Stud ies

    of

    grou pthink that

    use

    this methodology have

    notappeared.

    3

    Studies

    of

    groupthink

    have focusedon

    various combinations

    of

    Janis's (1972, 1982) original antece dents

    an d

    were rarely

    faithful to the

    original conceptualization,

    in

    which cohesion

    wa s

    a n ecessary condition. A lso, themajorityof studies did not

    operationalize the m odel as Janis(1971,1972,1982)denned i t.

    An othe rimpo rtant aspect of prior research conce rns the situa-

    tions chosen for study. Th e group think conceptual ization is

    restrictive, primarily because of the model's antecedents and

    th ein ternation al policy contextforwhich group thinkwa sdevel-

    oped. The narrow

    focus

    of the model's antecedents is not sur-

    prising

    given

    th e

    fact that Janis extracted them directly from

    th e majorpolicy decisionfiascoes hee xamin ed. Early case evi-

    dence

    provided

    in

    support

    of

    groupthink

    wa s

    drawn

    largely

    from

    these and similar hot decision situations. The ability to

    generalize from

    such situations

    i s

    questionable.

    Fo r

    ins tance,

    th e

    e xtreme ly high group cohesiveness

    an d

    clearly

    un ified

    goals

    in

    m a n y

    major

    military policy decisions

    or in

    groups facing

    a

    natural

    disaster are unlikely to

    often

    be encountered in other

    settings. Nevertheless, laboratory and survey research on

    grou p thin k

    ha s typically used settings considerably different

    from Janis's conceptualization. Such issues call into question

    the appropriateness of most past groupthink research.

    Lessons

    o f

    Prior Groupthink

    Research

    Our discussion of prior research suggests that conclusions

    should bedrawnfrom that re search only with caution. Never-

    theless, the following lessons

    appear

    to emerge from th e

    groupthink research.

    Genera l Suppor t for the M o d e l

    To

    assess

    th e levelof

    overall supp ort

    for

    groupth i nk ,

    it

    would

    be

    tempting

    to

    conduct

    a

    meta-an alysis

    of

    prior research. How-

    ever,the

    relatively small nu mbe r

    of

    empirical studies,

    t he

    vari-

    et yof

    methodologies used,

    an d

    methodological

    difficulties as-

    sociated with many studies make this approach infeasible

    (Camp bell, 1986; Park, 1990).

    On the basis of our

    review,

    it seems clear that there is little

    supportfor the full groupthink model. In fact, to our knowl-

    edge, no study of grou pthink hasfullytestedthe model, and in

    no stud y were all results consistent with the m odel. McCauley's

    (1989)

    review raised doubts abou t

    Janis's

    (1982)conclusions re-

    garding

    the prevalence of the antecedent conditions in his ini-

    tial

    scenarios.

    Furthermore,

    th e

    cen tral variable

    of

    cohesiveness

    has not been

    found

    to play a

    consistent role.

    Flowers (1977)

    went

    so far as to state tha t a revision of Janis's theory m ay be

    justified,

    on e w hich would eliminate cohesiveness as a critical

    variable (p. 895). This suggestion is diame tricallyopposed to

    Janis's

    (1982)

    view that high cohesiveness and an accompanying

    concurrence-seeking tendency that interferes with critical

    think ing are the central features of grou pthin k (p. 9).

    Th e

    variable that

    ha s

    received

    th e

    most consistent

    supportis

    the

    directive leadership antecedent

    (i.e.,

    lack

    of

    tradition

    of im-

    partial leadership). However, almost by definition, leader be-

    haviors that promote the

    leader's

    own views and do not allow

    open exploration of alternatives

    will

    be associated with

    grou p thin k

    defects such

    as

    incomplete survey

    of

    alternatives

    an d

    failure

    to reexamine preferred and rejected alternatives.

    Such domain overlap calls into question research that shows

    links

    between impartial leadership and decision-making de-

    fects.

    Evidence

    of

    Grouping

    of

    Characteristics

    Grou pthink's proposed causal chain is based on the premise

    that sets of variables such as symptom s and de fects group to-

    gether. However, support for the grou pin g of those characteris-

    tics

    derives from anecdote, casual observation, and intuitive

    appeal rather than

    from

    rigorous research. Because there has

    beenn ofull factor analysisofgrou pthin k variables,it isimpos-

    sible

    a t

    this point

    t o

    determine whether

    th e

    groupth i nk

    factor

    s tructure

    is as

    hypothesized.

    As

    previously noted,

    Moorhead

    and Montanari 's

    (1986)

    restricted factor analyses

    appeared

    to

    support a simpler model than that presented by Janis (1982).

    Thus, sup por t for this aspect of the m odel is lacking.

    Presumed

    Negative

    Outcomes

    Grou pthin k has been overwhelmingly viewed as an unal-

    layed

    evil, leading to

    uniformly

    negative outcomes. Indeed,

    such aviewis

    universally implicit

    in the

    language

    of

    groupth i nk

    (e.g., th e

    common references

    to

    symptoms

    of

    groupthink,

    3

    This approach attempts tode te rminet he probable causeo funde-

    sirable events w ith high certainty even th oug h the available

    data

    do not

    come

    from

    control led experiments or quasi-experiments. It involves

    formulating

    al l of the know n causal sequences that might account for

    an

    observed outcome

    an d

    then attempting

    to find

    which

    of

    them

    ap-

    pears

    to be

    implicated. However, althou gh this

    approachis

    intriguing,

    it

    continues to

    focus

    only on sources of error. Also, because many

    causal sequences

    may

    lead

    to

    similar consequences, expected causal

    sequences may be confirmed when other unexamine d sequences are

    actually p laying roles.

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    540

    RA MON J . A LD A G A ND SA LLY

    RIGGS

    F U L L E R

    victims of group think, and defects of grou pthink ) . When

    used in groupthink research, such negative terminology can

    invite

    distortions in responses caused by scale-use tendencies

    and related psychometric

    difficulties

    and can also result in

    framing

    effects.

    Individuals

    (whether subjects or researchers) presented with

    negatively framed terminology may adopt the readily available

    negative

    frame

    and respond accordingly (Bazerman, 1990;

    Tversky

    &

    Ka hn e m a n ,

    1986).

    Therefore, even simple attempts

    by

    the subjects to give responses that are consistent with the

    tone of the questions wou ld result in n egatively oriented re-

    sponses. In man y cases, faileddecisions are examined and char-

    acteristics of group thin k are the n sought. There is evidence that

    when individuals are provided with knowledge of a negative

    outcome, they

    infer

    a negative process (Guzzo, Wagner, Ma-

    guire,Herr,

    &

    Hawley,

    1986).

    Furthermore ,

    afocus

    only

    on the

    conjunction of groupthink characteristics and negative out-

    comes invites illusory correlation (cf. Ein horn ,

    1980;

    Hogarth,

    1980; Kle inmu ntz ,1990).

    On a more fundamental level, thisframing has resulted in a

    focus

    on error rather than on decision quality per se. Janis

    (1982)

    noted that he began studyin g fiascoes for the purposes

    of

    studyingsources of error inforeign policy decision-making

    (p .9). However, there is more to the perform ance of a football

    team than the absence offumbles and interceptions, and there

    ismore

    to

    group decision quality than

    th e

    absence

    of

    error.

    A

    focus on negative outcomes of group processes may divert at-

    ten t ion

    from

    group synergies.On eexampleis the assemblyef-

    fect

    bonus, which , as noted by Collins and Guetzkow(1964), is

    productivity wh ich exceeds the p otential of the most capable

    member and also exceeds the sum of the efforts of the group

    m em ber s

    workin g separately (p. 58). There is considerable evi-

    dence

    for

    th is assembly

    effect

    bonus,

    at

    least

    in

    some contexts

    (e.g.,

    Bu rleson, Levine ,

    &

    Samter,

    1984).

    Thu s, researchers

    ma y

    learn lit tle about supe rior group pe rformance by a

    focus

    solely

    on

    fiascoes.Instead,a focus on decisions withabroad rangeof

    outcomes, includ ing superior performance , isnecessary.

    The consequences of the groupthink model's focus on fias-

    coes are doubly ironic. First, the consideration only of fiascoes

    precludes generalization to other decision situations used in

    virtually

    all attempts to assess the validity of group think . Sec-

    on d, the focus on fiascoes makes it impossible to say any thin g

    even

    about

    th e

    de t e rm in a n t s

    of fiascoes.

    As

    our discussion suggests, recent scale-development efforts

    such as those of Mon tana ri and Moorhead (1989) are badly

    needed. T hat is, Mon tanari and Moorhead have attempted to

    develop

    psychometrically adequate indexes while removing the

    negative

    labels associated wit h Janis's

    (1972,1982)

    variable cate-

    goriesand the associated problems.We seethisas anencourag-

    in g

    a n d

    critical development.

    Group th ink Interpretation

    Strong and weak interpretations of groupthink have

    emerged.

    The

    strong interpretation, commonly

    cited,

    suggests

    that groupthink

    is an

    integrated

    set of

    characteristicswith

    d e-

    termin istic linkages. That is, grou pthin k

    characteristics

    cluster

    because

    of

    their commo n ties

    to

    specific anteceden t

    conditions

    and arelinkedin acausal chain

    from

    those antecedent condi-

    t ionstosymptomstodefectstooutcomes.Th eweak interpreta-

    tion is sometimes presented in response to the failureof empiri-

    cal examination s to provide results wholly consistent with

    groupthink. It suggests that groupthink may be evidenced by

    th epresence

    of some

    subset of

    these

    characteristics and

    that

    th e

    causal ordering posited by Janis(1972,1982)may be suggestive

    rather than necessary.

    When the weak in te rpre ta t ion is

    presented,

    it is crucial to ask

    what

    characteristics, if

    any,

    are unique to groupthink.

    That

    is,

    some g rou pth ink characteristics, such as belief in the

    Tightness

    ofadecisiona n d pressurest oachieve consensus,ar e common

    to many group processes and in fact may be beneficial. For

    instance, Nemeth (1986)h as argued that convergence to the

    majority viewpoint is desirable if the majority viewpoint is

    correct. Oth er characteristics, such as mindgu ards and self-cen-

    sorship, better discriminate between groupthink an d other

    group processes. It isdifficult to accept the argument that the

    presence

    of

    characteristics common

    to

    most problem-solving

    group s is supportive of the existence of gro up thin k.

    Janis

    (1989)

    apparently did not accept this weak

    form

    of

    group think. To the contrary, he wrote that

    it

    does not suffice merelyto see if a few of the eight te ll ta le symp-

    toms

    o f

    g r o u p t h i n k

    can bedetected.

    Rather ,

    it is

    ne cessary

    to see

    if

    practically all the symptoms were man ifes ted and alsoto see if

    th e antecedent condit ions and the expected immediate conse-

    quencesthe symptoms of defective decis ionmakingare also

    present. (Janis, 1989,p. 60)

    4

    Comprehensiveness

    Several researchers and theorists have suggested that the

    groupthink model isincomplete as amodel of group problem

    solving. Some have proposed specific additions, as we discuss

    later, whereas othe rs have noted that other un explore d variables

    may

    be playing roles (Courtwright, 1978; Moorhead & Monta-

    nari, 1986). Amo ng the proposed additions are norms, leader

    power, task characteristics,

    an d

    stage

    of

    grou p

    development.

    5

    The importance of these factors is evidenced both in the

    groupthink research and in the more general literature on

    group problem solving.

    Norms. Moorhead (1982)noted after a brief review of the

    research relating cohesivenesstogroup pe rformance ,an d con-

    sistent with the prior arguments of Seashore (1954)and others,

    that group normswill moderate the influence of cohesiveness

    on performance . Wh en the normsfavorhigh pe rformance, co-

    hesiveness should enhance performance. When the norms fa-

    vo rlow pe rforman ce, cohesiveness should lower performan ce.

    This suggests that examination only of cohesiveness per se,

    4

    From

    Crucial Decisions: Leadership

    in

    Policymaking

    an d

    Crisis

    Management (p. 60) byI r v ingL.Janis,1989, New\brk:Th eFree Press.

    Copyright 1989 by The Free Press. Reprinted bype rmission of The

    Free Press,adivisiono fMacMillan Inc .

    ' A l t h o u g h

    others (e.g., Luechauer, 1989; Whyte, 1989) have sug-

    gested

    additional variables, those variables were

    presenteda s

    alterna-

    tive

    explanations fo r g r o upth ink r a th e r th a n as supplements to the

    model.

    Fo r

    instance, Luechauer argued that self-monitoringpropen-

    sity

    may be

    important ,whereas Whyte emphasized

    th e potent ial

    role

    ofprospect

    polarization.

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    BEYOND FIASCO

    541

    rather than asking

    Cohesiveness

    to what? , may be misleading.

    Furthermore, Gladstein and Reilly

    (1985)

    reasoned that the

    natu re of group norm s might have prevented the constrictionof

    control they had hypothesized. They noted that working as a

    team was astrong n orm in theschool inwhicht hestudywa s

    performed

    an dthatthegroupsin thestudy appeared toadhere

    to that norm, making decisions as a group and striving for

    consensus.

    The

    need

    t o

    consider norm s

    ha s

    also bee n widely recognized

    an d

    evidenced

    in the

    more gen eral group problem-solving liter-

    ature. For instance, Bazerman, Magliozzi, and

    Neale

    (1985)

    noted how norms

    influence

    group members' interpretation of

    problems

    an d

    the ir subsequent attention

    to

    distributive

    o r

    inte-

    grative

    solutions. Similarly, Bazerman (1990) discussed

    how

    norms influence

    the choice of third-party interven tionproce-

    dure s in grou p decision con flict as well as memb er risk

    prefer-

    ences. Furthermore, Howell and Frost (1989) demonstrated

    ho w

    norms and leadership style may interact to

    influenceper-

    formance

    and othe r outcomes in group decision making. Thus,

    norms mayplaypervasive roles in group problem solving and

    should be explicitly considered.

    Leaderpower . Flowers

    (1977)

    wrote that

    on e

    pote ntial ly important factor

    n ot

    dealt with

    b y

    Janis

    was the

    degree of power held by the leader over group members. Janis's

    groups had

    powerful

    leaders who could exercise reward andpun-

    ishmenta swella s

    legitimate, expert,

    an dperhaps

    referent power

    . . . over their m embers, whereasthe

    leaders

    in this experiment

    held

    on ly certain legi timate power. Add ing

    the

    variable

    o f

    power

    to the operational defini tion of group think m ight create in highly

    cohesive groups an increased thru st toward grou pthink (p.895).

    Similarly,

    McCauley (1989),

    in his

    review

    of the Bay of

    Pigs

    decision, concluded that compliance with

    a

    group norm

    pro-

    mulgated by a

    powerful

    and attractive groupleader (p .

    254)

    contributed to

    faulty

    decision making.

    The group problem-solving literature has regularly noted the

    role of leader power. For example, Huber (1980) argued that a

    powerful

    leader

    i s

    needed

    to

    provide

    th e

    opportuni ty

    forcon-

    trol

    if

    problem-solving groups be gin

    to

    engage

    indysfunctional

    behaviors. Clearly, th e

    degree

    an d

    locus

    of

    power

    in a

    group

    setting

    may have

    important consequences

    for

    group decision

    processes

    a nd

    outcomes.

    Task

    characteristics.

    Callaway

    a nd

    Esser (1984) reasoned

    that

    the

    nature

    of the

    task

    may be

    important .

    In

    particular, they

    argued tha t a e ure ka-type task, in which a single correct answer

    becomes immediately obvious once insight is achieved by any

    group member, may be inappropriate in atestof groupthink.

    This is because the grou p interaction necessary for groupthin k

    characteristics to occur is circumven ted. Thus, whether the task

    requires a pooling of inpu ts, or interaction atall,may be impor-

    tan t. Fu rthermo re, Gladstein and Reilly (1985) noted that the

    task the y used allowed for a high degree of specialization and

    that

    it was

    t h u s difficult

    for one

    person

    to

    make

    all of the

    decisions. This suggests that characteristics such

    as

    distribu-

    tion of

    information

    and task comple xity, aswell as specializa-

    tion per se, may be relevant task characteristics.

    Task

    characteristics have

    often

    been examined

    in

    group

    problem solving. For instance , researchers have considered how

    group

    influencesaffect

    decision performance

    in

    additive, com -

    pensatory,conjun ctive,a nd

    disjun ctive tasks (e.g., Stein er,

    1976;

    Weldon

    & Gargano, 1985). Similarly, the literature on such al-

    ternatives to traditional interacting groups as the nominal

    group technique and the Delphi process suggest that group

    decision processes should be fitted to the task (e.g., Stumpf,

    Freedman,

    &Zand,1979).

    Stage

    of group development.

    Lean a (1985) argued that

    th e

    stage of group development may be relevant because i t may

    moderate the role of cohesiveness. She

    noted,

    bui lding on

    Longley and Pru itt (1980), that ad hoc group s with no p revious

    experience together may be highly susceptible to groupthink

    symptoms because ofinsecurity concerning me mber rolesa nd

    group norms. However, groups with a tradition of working to-

    gether

    ma y

    exhibit

    far

    fewer symptoms

    of

    defective decision

    makingbecause membersa resecure enou ghintheir rolesand

    status

    to challenge one another but have also developed ways of

    reaching agreement. Thus,

    th e

    potential benefits

    an dcostsof

    alternative techniques

    fo r

    grou p problem solving, including dis-

    sonance-induction procedures, may depend on the stage of

    group development .

    AGeneral Problem-Solving Perspective

    In

    the p revious section, we highlighted several importa nt fac-

    tors emergingfromresearch on group think that merit incorpo-

    ration in a general model of group problem solving. In each

    case,

    we also noted exp licit lin ks to the problem-solving litera-

    ture. In this section, we suggest how a problem-solving perspec-

    tive

    may be

    fur ther

    used to guide the development of such a

    general model. In so doing, we first indicate how the frame-

    work

    of the p roblem-solving process may be used to recast an d

    expand on the grou pthin k model. We then discuss additional

    sets of variables suggested by the literature related to problem

    solving

    and question certain assumptions of the groupthink

    model.

    ProcessOrientation

    The

    large literature relating

    to the

    problem-solvingprocess

    suggests that m any group think variables

    are

    relevant

    bu t

    that

    a

    recasting and expan sion is appropriate. Problem solving may

    be

    viewed

    as a

    m ultistage process that includes problem identi-

    fication, alternative generation, alternative evaluation and

    choice, decision implementation, an d decision control (Bass,

    1983;

    Elbing , 1978). Explicit recognition of these stages is im-

    portant for several reasons.

    First, group think defects

    can be

    vie wed simply

    as difficulties

    occurring

    through the stages of the problem-solving

    process.

    That is, the incomplete su rvey of objectives represen ts a

    fail-

    ure

    at the

    problem identification stage,

    th e

    incomplete survey

    of alternatives is a failureat the alternative generation stage,

    the failure to examin e risks of preferred choice is afailureat

    the evaluation and choice stage, and so on.

    Second, other variables not explicitly noted by Janis are

    knownto be

    important

    in the

    problem-solving

    process.

    These

    include explicit problem

    definition,

    qu al i ty

    of

    alternatives gen-

    erated, source of the solution, group decision rule, gathering of

    control-related information,

    an d

    t i mi ng

    of

    solution conver-

    gence. Conce rning

    th e

    last variable,

    t he

    decision stages

    differ in

    th e

    degree

    t o

    which they rely

    on

    divergent

    or

    convergent think-

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    542

    RAMON J. ALDAG AND SALLY

    RIGGS

    FULLER

    ing.

    For instance , the a l terna t ive genera t ion s tage i s p r im ari ly

    divergent, whereas the evaluation and choice stage is

    largely

    convergent.

    A s

    such, premature convergence, ra ther than con-

    vergence per se, isun desi rable .

    Th i r d ,

    t he

    va r i o us

    stagesof the

    proble m-solving process

    m ay

    requi re

    different

    social arrangements,

    an d

    those appropriate

    at

    on e

    stage

    may be

    troublesome

    at

    another .

    Fo r

    instance,

    al -

    though interac t ion may be

    facilitative

    a t the a l tern a t ive evalua-

    tion an d choice stage, i t is often dysfu nct iona l at the al ternative

    generation

    stage

    (D. WTaylor, B erry,&B lock,

    1958;

    V a n de Ve n

    &

    Delbecq,

    1971;

    Vroom, Grant , & Cot ton, 1969).

    Four th , i t becomes apparent tha t groupthink defec ts focus

    primari ly on the first

    three stages

    of the

    problem-solving pro-

    cess, en ding with evaluation

    an d

    choice. Janis

    (1972,1982)

    gave

    less em phasist o implementa t ion an d control . Onlythe failure-

    to-work-out-contingency-plans symptom relates

    to the

    imple-

    menta t ion s tage,

    an d

    control

    is not

    exp lici tly considered. This

    focus

    is restrictive. For instance, in the event of a

    faulty

    deci-

    sion,

    if

    i mp l emen ta t io n

    has not

    been considered,

    it

    w o ul d

    be

    impossible

    to sort ou t the relative roles of

    faulty

    decision mak-

    in g

    an d

    faulty

    implementation.

    As an

    example, Janis (1985)

    cited the

    ill-fated

    a t tempt by President C ar ter to use mi l i ta r y

    force

    to rescue the Ame rican hostages in I r an as an e xamp le of

    th e

    u n s q u e a k y

    wheeltrap (p .

    81).

    That is, Janis reasoned that

    th e

    decision makers neglected

    to

    consider

    th e

    possibility

    of

    early abortion of the rescue mission because the squeaky

    wheel on which a t tent ion was focused was the obvious dange r

    once

    t he

    m ission reached Tehran.

    Infact, it is not

    c lear whethe r

    t h i sreflectsfaultye valua t ion, lack of a t tent ion to impleme nta-

    t i o n ,

    or

    bo th .

    Finally,a n

    explici t

    focus on the

    full

    problem-solving process

    emphasizes

    the

    importance

    of multiple-decisionoutcomes.For

    instan ce, alon g with decision qu ali ty, the problem-solving l i tera-

    t u r e

    stresses

    t he

    need

    t o

    consider decision

    acceptability,

    satisfac-

    t ion with

    th e

    decision process,

    and so on

    (e.g., Huber, 1980).

    T he

    l i tera ture

    fur the r

    indicates that

    the

    degree

    of

    g r o up member s '

    i n p u t s to

    problem solving,

    a n d

    w h e th er

    t he

    member s

    feel

    tha t

    the ul t imate dec ision reflects th e i r i np u t s ,

    influences

    these ad-

    dition al outcome s (e.g., V room & Y etton , 1973).

    Lessons

    From

    Related

    Literature

    The

    problem-solving literature

    suggests

    other

    elements that

    should be recognized in developing an d interpret ing a more

    general model . Those elements include organizational power

    an d

    poli tics, group

    cohesiveness,

    social control,

    an d

    directive

    leadership.

    Organizational

    Power

    and Politics

    The l i tera ture concerning organiza tional poweran d

    politics

    isan

    integral part

    of the

    study

    of

    organizational decision mak-

    ing. Organizations have been described

    as

    political

    coalitions

    (March, 1962),

    an d

    Pfeffer

    (1981)

    stated

    that

    power,

    influence,

    an d political activityare all inevitablea n d important e lements

    of admin istrative activi ty. Ofte n, th e development and use of

    powera reevidenced not byovert confronta t ionsbut by exhibi-

    tions

    of acquiescence. One

    type

    of political

    alignment

    is the

    politics

    of

    patronage,

    in

    which l i t tle

    or no

    conflict

    is

    manifest

    becau se of the ab il i ty of powerful forces to smooth over

    differ-

    ences and ga in consen sus (Lawler & Bacharach,

    1983).

    Viewed

    in

    this l ight , cer ta in grou pthin k charac ter is t ics

    may

    reflect

    n ot

    passive

    a n d

    maladapt ive responses

    to

    stressful antecedent con-

    ditions but active, conscious

    efforts

    to a t ta in personal out-

    comes. Thus,a broader problem-solving perspective would in -

    clude considera t ion

    o f

    such proactive poli tical

    action.

    G roup

    Cohesiveness

    Group cohesiveness isseen as a primary antecedent condi-

    t ion for grou pthin k and i s know n to resul t in dysfunc t ion al

    forms

    of

    conformity

    behavior. However, there

    is

    also consider-

    able evidence that h igher levels

    of

    cohesiveness

    may

    have

    a

    vari-

    e ty

    of desi rable consequences. These potent ia l bene f its inc lude

    enh a n c ed c o mmun i c a ti o n a mo ng member s, h i g h er

    m e m b e r

    sat-

    isfaction,

    decreased member tension

    an d

    anxiety,

    an d

    higher

    levels of

    group task accompl ishment (Shaw,

    1981).

    Fur ther-

    more, i t wou ld appe ar th at si tuation al, task, and goal character-

    istics may

    modera te

    th e

    desirabil i ty

    of

    cohesiveness

    in

    g r o up

    problem

    solving

    and

    that positive effects

    should not be

    ignored.

    Social

    Control

    Social con trol hasbeen d ef i neda s social a r r a ng ementse m-

    ployed

    to

    keep

    the

    behavior

    of

    some people

    in

    l ine wi th

    th e

    exp ectation s of others (He witt & Hewitt, 1986, p.

    155). Infor-

    mal

    social controls

    a re

    unofficial , subtle pressures

    to

    c o nf o r m

    to

    no r ms . Nemeth

    an d

    Staw (1989) identified

    five

    ways

    in

    which

    social control is exercised to achieve

    uniformity.

    Several

    of

    these mechanisms

    are

    p ar t icular ly relevant

    to thediscussion

    of

    groupthink

    and

    group problem

    solving.

    First,

    conformity

    in

    ag r o upm ay

    reflect

    a g r eementon the solution that most closely

    a l igns

    with

    establ i shed norms. Second,

    powerful

    individuals

    often have the abi l i ty to achieve conform i ty to the i r posit ions.

    Finally,

    u n i f o r m i t y

    can be the

    result

    of a

    more

    tacit form of

    in f luence , tha t of agreement wi th majori ty viewpoints .These

    th r ee

    forms

    of social control can serve as al ternative explana-

    t ions for the occurren ce of groupthink's symptoms and defec ts.

    Nemeth and Staw

    (1989)

    also noted that con formit y has

    both necessary and desi rable elements , par t icular ly wi th regard

    to

    a t t a inme nt

    of

    goals

    a n d

    h a r mo ny

    (p .

    175).

    W h e n

    th e

    no r m

    of

    the

    organization

    or the

    wishes

    ofthosein

    power

    isadopted,

    th e r e

    is

    less strain

    on individuals as

    well

    as

    greater efficiency

    becauseth eg r o u pca nmove toward it sgoals. Howe ver, Nem eth

    and Staw also noted that al though conformity may serve

    useful

    funct ions ,

    it may

    also

    stifledissent.

    They wrote

    that there

    is

    evidence tha t d issent , even when erroneous, con tr ibutes

    to the

    detection

    of

    t r u t h

    and to the

    i mp r o vemen t

    of

    both perform ance

    and decision m akin g (Ne me th & Staw, 1989, p.

    196).

    Thus, th is

    l i terature suggests that th e d e t e r mi na n t s an d roles of confor-

    mi ty

    in

    group problem solving

    a re

    more complex than

    is

    sug-

    gested by the g r o up th i nk mo d el .

    Directive

    Leadership

    Directive leadership

    is

    viewed

    as an

    antecedent condition

    of

    groupthink

    and

    thus

    of

    negative

    decision outcomes.

    The

    possi-

    ble effectsof directive leadership have been widely examine d in

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    BEY OND FIASCO

    543

    the problem -solving literatu re, perhap s most notably by Vroom

    an d

    Yetton (1973).

    Th e

    model presented

    by

    those

    authors, as

    wella srelated resear ch (e.g., Field, 1982; Vro om&Jago, 1978),

    indicates that autocratic styles sometimes result

    in

    effective

    de -

    cision making. Furthermore, situational theories of leadership,

    especiallypath-goal theory (House &Mitchell, 1974), argue

    that directive leader behaviors may in some instances result in

    enhanced group performance and member satisfaction.There

    is

    considerable empirical support

    for

    such views (e.g., Schrie-

    sheim & Von Glinow,1977).Thus,itshouldnot beassumed that

    directive leadership isin heren tly dysfunctional.

    The ben efits of leader impartiality are also challenge d by the

    literatureontransformational leadership(e.g.,Bass,1990).That

    literatureargues

    that

    successful leaders commu nicate theirvi-

    sion

    to followers and inspire and stimulate them toward the

    accomplishment of

    that vision.

    Finally, itappe ars that Janis's lack oftradition of impartial

    leadership antecedent ha sbeen used invarious,

    distinctways

    in gr oup think research, oftenconfoundi ng

    th e

    leader's pro mo-

    tion of a correct decision process with promotion of a preferred

    outcome. Althoughth eformerisoften espoused asdesirablefor

    the p roper function ing of a decision group (e.g., Huber, 1980),

    th e

    latter

    m ay

    inhibit member inputs.

    Examining Past Assumptions

    Earlier,

    we

    presented several implicit assumptions

    of

    groupthink. Our review of the groupthink research and the

    problem-solving literature poses several theoretical challenges

    to those assumptions.

    First, although grou pt hin k assumes that groups are used p ri-

    marilytoenhanceth equalityofdecisions,group decision m ak-

    ing isoften

    used specifically

    to

    increase

    th e

    acceptance

    of a

    decision P f e f f e r , 1981). Also, organizational members ma y

    choose

    to use

    groups

    for

    other

    reasons,

    including

    socioemo-

    tional benefitsan d accomplishment ofmembers' ow nsecond-

    ary goals

    (e.g.,

    hidden agendas).

    Second, the assumption that the group process is a rational

    pursuit

    of a

    unified goal

    is

    inconsistent with

    the

    known com-

    plexities of grou p processes. Such processes are characte rized

    by interplays

    of

    covert

    an d

    overt motivations, concern

    not

    jus t

    about the current problem but also with residues of past prob-

    lems and the

    anticipation

    of

    future problem-related interac-

    tions,an d man y other subtleties outsideof the typical

    focus

    of

    th e

    rational mode l. Processes

    a nd

    outcomes that app ear irratio-

    nal to objective observersmay in

    fact

    be fun ctional from th e

    viewpoint

    o findividual membersa n devenof theentire group.

    For instance, such processes an d ou tcomes may serve to m ain-

    tain the motivation of the group leader, help ensu re the contin-

    ued use of group processes, prevent th e defection of certain

    group members, serveas a means formembers to show alle-

    giance to coalitions, an d min imize the likelihood of the use of

    still other p olitical acts. Organizations are inher ent ly political,

    with

    shifting

    coalitionsan dinte rest groups,adiversityofgoals,

    an d

    active

    use of

    power (cf. Hardy,

    1985;

    Lawler

    &

    Bacharach,

    1983;Pfeffer,

    1981).According

    to

    thisview,political activity

    is

    not