1) Your house hold annual income is a) Below 100000 p.a 10% b) Rs.100000 to 200000p.a32% c) Rs.250000 to 500000 p.a 28% d)Above Rs. 500000 30%

Interpretation :- The above data shows that below 100000 p.a. respondents are 10%, Rs.100000-200000 p.a. respondents are 32%,Rs. 2500000 to 5000000 p.a. respondents are 28%, Above Rs. 500000 respondents are 30%.

2. Which brand comes to your mind when you think of a fairness cream?a) Fair & Lovely 40% b) Ponds11%c) LOreal 10% d) Olay9%e) Lakme 13% f) VLCC7%g) Other0%

Interpretation44% respondents said that Fair & Lovely12% respondents said that Ponds11% respondents said that L'Oreal10% respondents said that Olay15% respondents said that Lakme8% respondents said that VLCC

3. Are you brand conscious? a) Yes 95% b) No 5%

Interpretation95% respondents said that Yes5% respondents said that No.

4. If yes you prefer? a) National brand 75% b) International brand 25%

Interpretation44% respondents said that National Brand12% respondents said that International Brand

5. From where do you buy your fairness cream?a) Online 15% b) Local Shops25%c) Retailers 50% d) Other Resources 10%

Interpretation:15% respondents said Online25% respondents said Local Shop50% respondents said retailers10% respondents said Other Resources

6. What sis the frequency of purchase cosmetic products? a) Weekly 15% b) Monthly 50% c) Fourth nightly 25% d) rarely 10%

Interpretation:15% respondents said Weekly50% respondents said Monthly25% respondents said Four Nightly10% respondents said Rarely

7. Which of following benefits do you seek from a fairness cream?a) Fairness 50% b) Dark Spot Removal 25%c) Glow 12% d) SPF 13%

Interpretation:50% respondents said Fairness25% respondents said Dark Spot Removal12% respondents said glow13% respondents said SPF

8. Do you feel that your fairness cream provide you adequate benefit that you seek for.a) Yes 90% b) No10%

Interpretation:90% respondents said Yes10% respondents said No

9. What time of the day do you use it? a) Morning 40% b) Afternoon 10% c) Evening 20% d) Night 30%

Interpretation:40% respondents said Morning10% respondents said Afternoon20% respondents said Evening30% respondents said Night

10. How much percent you spend on Fairness cream from your total budget of cosmetic products? a) 10% 25% b) 20% 25% c) 30% 35% d) more than 50% 15%

Interpretation:35% respondents said 10%25% respondents said 20%35% respondents said 30%15% respondents said More than 50%

11. What are the factors of a product that trigger you to buy it? If other, please mention.a) Packaging 20% b) Containers 10%c) Fragrance 10% d) Price /Discount 40%

Interpretation:25% respondents said Packaging12% respondents said Containers13% respondents said Fragrance50% respondents said Price/Discount

12. How will you rate your product in terms of following factors?

Excellent Very Good Good Average Below Average

PRICE [ ][ ] [ ] [ ] [ ]

QUALITY [ ][ ] [ ] [ ] [ ]

LOOK [ ][ ] [ ] [ ] [ ]

Durability [ ] [ ] [ ] [ ] [ ] Fregnence [ ] [ ] [ ] [ ] [ ]

Interpretation :- The above table shows the measurement of different quality factor of a product on the basis of a lickert scale. As the result, there is a good priority has been given to the price of the product. An excellent priority is given to the quality and fragnence. Consumer also looking for a very good durability of a product. There is a very average priority is given to the look of a product for purchase criteria.