Managing Director, Creative Services Associate Creative Director

#1NWebinar

How to watch today’s trends webinar

JANUARY 29, 2017

“Refers to users’ tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better — even if they aren’t actually more effective or efficient.”

JANUARY 29, 2017

“Users are more tolerant of minor usability issues when they find an interface visually appealing.”

We are focusing on trends

Many examples are out-of-industry

Trends appear in no specific order

Stay authentic to your brand

Don’t chase too many trends

WEBEX DISCLAIMER

ColorTypographyDimensionLayoutFunctional movementVideoIdentity Systems

Color2017 CREATIVE TRENDS

Courageous Color & Gradients

Duotone

Dark Palettes

Courageous Color & Gradients

Duotone

Dark Palettes

Typography2017 CREATIVE TRENDS

Serifs

Large Display Text

Serifs

Large Display Text

Dimension2017 CREATIVE TRENDS

Skeuomorphism

Flat Design

Mature Dimension

I’m a shiny button!!!

I ’ M A F L A T B U T T O N

I’m a 2017 button

Skeuomorphism

Flat Design

Mature Dimension

Layout2017 CREATIVE TRENDS

Asymmetrical Grid

Brave Layouts

Negative Space

Asymmetrical Grid

Brave Layouts

Negative Space

NOT THIS TYPE OF NEGATIVE SPACE

FunctionalMovement2017 CREATIVE TRENDS

Motion Principles

App Inspiration

Perceived Performance

Motion Principles

App Inspiration

Perceived Performance

Video2017 CREATIVE TRENDS

Narrative

Brand Supportive

Narrative

Brand Supportive

Atmospheric

Identity Systems 2017 CREATIVE TRENDS

Atomic Design

Scalable Systems

Atomic Design

Scalable Systems(Breaking the Bimodal)

“TRENDS” WE AREN’T SAD TO SEE GO

The Anti-Trend

Brutalist

brutalistwebsites.com