MARKETINGGLOBAL

PARTNER

ALESSANDRO ROSSO GROUP

Alessandro Rosso Group was founded in 2002 by a group

of professionals with over 30 years of experience in the

MICE (meeting, incentive, convention, events) and tourism

industries.

Over the years the Group, thanks to important national and

international acquisitions, has expanded its core business

and is today market leader in Italy and in Europe, offering

a variety of products and services, with a staff of over 350

professionals.

» InCEntIvE tRAvEls

» COnvEntIOns And EvEnts

» COMMunICAtIOn & MARkEtInG

» COnGREssEs

» COnGREss dElEGAtIOns

» CME (COntInuInG MEdICAl EduCAtIOn)

» InCOMInG tOuRIsM

» tOuR OpERAtInG

» HOtEl IndustRy

» pAvIlIOn And stAnd buIldInG

sIMEst, a subsidiary of Cassa depositi e prestiti, has a 16%

holding in Alessandro Rosso Groups (capital stock) since

2012.

THE GROUP

I punti di forza di Alessandro Rosso Group:

» Excellent reputation endorsed by a high level of client loyalty

» Solid and trustworthy business structure

» Ability to anticipate market trends and requirements

» Competitive approach guaranteed by a central purchasing office with strong contractual leverage, thanks to the Group’s

operating sales volume and consolidated network of selected suppliers

» Wide range of services

» Creativity

» Technology and innovation

» Bespoke services offered by specialized multi-brand companies with the best professionals in the market

STRENGTHS

Euros annual turnover

professionals

years of experience

percentage holding of simest in ARG

Offices worldwide

product divisions

Expo Milano 2015 first authorized reseller

Marketing global partner

NUMBERS

150.000.000

350

35

16

8

7

1

1

EXPO MILANO 2015

Alessandro Rosso Group is the first group worldwide to sign a contract with EXpO 2015 as authorized ticket reseller.

Alessandro Rosso Group acts as a reference point for companies and tour operators who wish to participate in Expo Milano

2015 and has developed special travel packages, tours and events, all of which include entrance tickets for Expo Milano. these

services will be offered in more than 30 countries around the world including China, where the Group has offices in shanghai

and beijing, brazil, the united states, Russia, the Middle East, East and all European states.

Alessandro Rosso Group is a founding member of the World Expo Commissioners Club, the first club created for Commissioners

from the countries involved in World Expos. the club also caters for the deputy commissioners, pavilion directors, bIE delegates

and diplomats of these various countries.

the aim of the club is to promote and facilitate networking among members, organizations, associations and companies

involved in the world of universal exhibitions.

the first location of the world Expo Commissionsers Club will be in Milan in piazza duomo 21, a fantastic location overlooking

piazza duomo and the Galleria vittorio Emanuele II.

WORLD EXPO COMMISSIONERS CLUB

OFFICE LOCATIONSMIlAn tuRIn FlOREnCE ROME vIEnnA pHIlAdElpHIA bEIJInG sHAnGHAI

HEADQUARTERvia tito speri 820154 MilanoIt

GROUP STRUCTURE

MICE & COMMUNICATION HEALTHCARE SPORT DMC TRAVEL EXHIBITIONS HOTEL

Alessandro Rosso IncentiveMICE

The BlendersAlessandro Rosso ChinaMICE and DMC in Cina

Alessandro Rosso HealthcareEvents organizations and

conference delegate management

A.W.E. SportSport marketing and

sport production

Newtours Venue ItaliaDestination Management Company

A brand of Alessandro Rosso Incentive

Best Tours ItaliaTour Operator

Represents Kuoni e Best Tours brandsIn Rosso Design

Exhibitions Display building

Seven Stars GalleriaSeven Stars Hotel in GalleriaVittorio Emanuele II - Milano

TownHouseBoutique hotel

in Milano and Torino

A.W.E.Events, Communication

Graphic Design

NetProfessional Congress Organizer and Continuing Medical Education

Italian VenueVenue Finder

A brand of Alessandro Rosso Incentive

Franco Rosso ItaliaTravel and tourism agency

UniquePavilion building, management

and operation

TownHouse StreetUrban style

living spaces

Action PartnerAdventure Travel

Teambuilding

PromiseTrade e consumer promotion

Advertising

A brand of A.W.E.

Red EventiNo Frills Incentive

A brand of Franco Rosso Italia

Please Give WayTravel Agency specialized in CRAL

A brand of Franco Rosso Italia

MICE & COMMUNICATION

MICE and Communication division includes:

» Alessandro Rosso Incentive, founded in 2002, is market leader in

the MICE sector (meeting, incentive, convention, events). thanks to

the know-how and experience of the best professionals in this area

coupled with a creative approach towards finding unique solutions,

Alessandro Rosso Incentive can offer a range of products and services:

from team building to incentive travels, from events to adventure travel,

from product launches to conventions.

» AWE, with over 15 years of experience in marketing communications,

events organization and graphic design, has the know-how to create

customized events and marketing projects

» Promise is specialized in trade and consumer promotions, web

design and in advertising

» Action Partner is an agency, with over 20 years of experience,

which organizes adventure travel, sporting events and team building

initiatives.

MICE & COMMUNICATION

HEALTHCARE

Alessandro Rosso Healthcare and nEt offer universities, pharmaceutical

and biomedical companies ten years of experience in the organization

of congresses, medical training events, logistic services, marketing

and communications projects.

» NET, a national provider certified by the Ministry of Health,

collaborates with a qualified medical board comprised of key thought

leaders and organizes training events for doctors. It also acts as an

advisory board for various areas of medical therapy.

net is also a professional congress organizer (pCO) and manages

events in collaboration with national and international associations,

committees and scientific associations.

» Alessandro Rosso Healthcare is a highly qualified partner for

pharmaceutical and biomedical companies for the organization and

logistic management of single-sponsor events, company meetings,

corporate conventions, product launches, conference delegate

management and communication for marketing projects.

» Garden Travel is a brand within the Alessandro Rosso Healthcare

division which has been operating for many years in the roman market

and has many long standing clients.

HEALTHCARE

SPORT

» AWE Sport is the Alessandro Rosso Groups division dedicated to

marketing and production for the sports industry.

the sports marketing team is comprised of professionals whose

objective is to optimize the value of partnerships/sponsorships of their

clients through acquired rights.

After the 2006 Olympics in turin, the production team has specialized

in entertainment and communications for sport events thus becoming

an undisputed national leader (and within the top five within Europe)

SPORT

DMC

» Newtours Venue Italia, DMC (Destination Management Company)

with offices in Milan, Florence and Rome has over 20 years of

experience in the organization of conventions, conferences, team

building and incentive travel in Italy for the foreign market. A dynamic

and multilingual staff is dedicated to the continuous search for new

locations, state of the art event technology and the provision of logistic

services. A department of communication is available to complete

and customize offers.

» Italianvenue is a no cost venue finder, a user-friendly and technically

advanced online guide. Available in five languages (Italian, English,

Chinese, Russian and Portuguese), Italianvenue gives international

buyers access to the most qualified and selected offers for event

organization in Italy: hotels, congress centres, unusual venues,

historic estates, convention bureaus. Italianvenue.com is not just a

content-rich directory but a creative hub where it’s possible to find

ideas and suggestions which can make an event in Italy unique and

unforgettable.

Alessandro Rosso Group, the first authorized ticket seller for EXPO

Milano 2015 has dedicated an entire section of Italianvenue.com to

the Universal Expo giving agencies and tour operators worldwide the

opportunity to access, assess and buy exclusive packages, themed

programmes and events (all of which include an entrance ticket to

EXPO MILANO 2015.

DMC

TRAVEL

» Best Tours Italia, an established Italian tour operator offers high

quality travel to premium clients. These tours, offered by the Best

Tours and Kuoni brands, cover the globe from the US to Asia, from

Egypt to the Indian Ocean, from Italy to the Middle East and can meet

the requirements of the most discerning clients who want top quality

and personalized services.

» Franco Rosso Italia stems from a love for travel that has always

impassioned the Rosso family. The travel agency was founded in 1953

in Turin and has a solid tradition with offices in Milan, Turin and Genoa.

With their worldwide network, they help their clients with every step

of their journey planning.

» PleaseGiveWay is a travel company founded in 1988 for company

employees, associations, corporate recreational clubs, groups and

mini groups who want customized trips. PleaseGiveWay has summer

and winter catalogues which offer carefully selected destinations with

very favourable conditions.

» Red Eventi have accumulated experience over the years in no-

frills incentive travel.

TRAVEL

EXHIBITIONS

» In Rosso Design is one of the top exhibition display companies for

trade fairs, events, congresses, showrooms and exhibitions.

In Rosso Design was established in 2013 with the acquisition of Olgiati,

a company with over 60 years of experience in this industry.

The high quality of the design and construction of personalized

exhibition stands, the technical ability of designers, builders and

assembly teams are part of the DNA of In Rosso Design. Meeting

deadlines and budgets, pre and post production assistance and the

ability to conform to all safety regulations make In Rosso Design the

perfect partner for every client.

» The founding of Unique Europe was prompted by the success of

UNIQUE, a company who specialize in pavilion building founded in

Beijing in 1998 and partner of the Alessandro Rosso Group.

Thanks to the experience of the founding company in pavilion

construction for the Expo 2010 in Shanghai, Unique Europe are the

perfect partner for pavilion construction and display at Expo Milano

2015.

EXHIBITIONS

HOTEL

HOTEL

Seven Stars Galleria is the first certified seven star hotel in Europe.

Located in the Galleria Vittorio Emanuele II in the historic heart of Milan,

it is the only hotel in the world situated within a national monument.

Designed by the acclaimed architect Ettore Mocchetti, the seven

magnificent suites which open onto the Galleria offer an intimate,

charming and elegant retreat.

A personal butler, part of the hotels exclusive service, is available to

ensure that each guest feels “at home”.

SEVEN STARS GALLERIA

Far from the traditional idea of a hotel, the unique design of the

TownHouse Hotel offers guests a warm and elegant environment

with exclusive services to make them feel at home. This endorses the

philosophy of TownHouse Hotel: “a home away from home”.

In 2010 TownHouse Street became part of the TownHouse Collection.

Their objective is to give new life to disused urban spaces thus

redefining the traditional concept of hospitality.

Each suite is decorated with city views with the distinctive colors of

Milan. The use of contemporary and ecological materials ensures that

each suite combines state of the art technology with sustainability.

TOWNHOUSE COLLECTION

THE BLENDERS COMMUNICATIONALESSANDRO ROSSO CHINA

The Blenders Communications – Alessandro Rosso China is an

agency specialized in incentive travels, events and communications,

with offices in China, founded in 2009 by a group of professionals

with significant experience in communications and marketing services

and a thorough understanding of the Chinese market.

In 2012, 80% of The Blenders Communications was acquired by

Alessandro Rosso Group. Entering the group has enabled The

Blenders Communications to extend their core business.

Today, with a staff of over 25 international professionals, The Blenders

Communications – Alessandro Rosso China offer an extensive range

of products and services: from incentive travel to stand construction,

from team buildings to events, from advertising to public relations,

from congress organization to incoming tourism in China.

The Blenders Communications – Alessandro Rosso China has offices

in Shanghai and Beijing.

THE BLENDERS COMMUNICATIONALESSANDRO ROSSO CHINA