1st hand co-production experience

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2008

SIEUNDESIGN



100. Introduction of Corporation

200. 1st Hand Co-production Experience

300. How to improve Business in Malaysia

Table of Contents



Intro. of Corporationwww. sieundesign.com



Global Entertainment Enterprise

SIEUNDESIGN

Powerful Contents

Outstanding Planning

Excellent Production

- The Best Production Facility-

Global Network

- Explosive Marketing Capability-

Intro of Corp



█ Name : SIEUNDESIGN Co, Ltd. █ C.E.O:Lim, Sieun

█ Foundation Date : July 5th, 2004

█ Location : Gurodong,Gurogu,Seoul

█ Contact Number : 82.2.2025.2240

█ Website : www.sieundesign.com

█ Capital Stock : 750 Million (won)817,400 (USD)

█ Stockholder : Sieun, Lim (45%)JH COS(40%)

Gary, Huh (15%)

SIEUNDESIGNSince 2004

Character

Animation

Marketing

Develop

BrandPlanning

Co-production

O.E.M

Joint Venture

Distribution

Licensing

1. Summary of Corporation (Korea)

Intro of Corp

http://www.sieundesign.com/




Intro of Corp

1. Summary of Corporation (India)

GlobalMarketing

Animation

&Game

School

SIEUNDESIGN

Create contentsChildren entertainment network

B.A.G FilmsLargest Entertainment Company in India

TV & Movie network. Investment for Project

Entertainment JV in INDIA

SIEUN & BAG Animation Pvt Ltd █ Name : SIEUN & BAG Animation Pvt Ltd

█ C.E.O : Lim, Sieun

█ Foundation Date : June 1st, 2006

█ Location : FC-23, Sector-16A, Film City,

Noida (U.P.) India

█ Contact number : 91-120-2516662

█ Capital Stock : 1 Million (USD)

█ Stockholder : SIEUNDESIGN 50% - Korea

B.A,G films 50% - India

AnimationStudio



Intro of Corp

1. Summary of Corporation (Japan)

SIEUNDESIGN

PlanningDev.of Contents

Asian Blooms

InvestmentManagement

FMS

Publication

Management

FASHIONSCHOOL

MARKETING

PUBLISHING

█ Name : I Prin Partners

█ C.E.O : Sukioura, Mikio

█ Foundation Date : July 1st, 2007

█ Location : 1-2-9 Kukumashi, Osaka chuku

█ Contact number : 81-6-6946-8501 █ Stockholders : SIEUNDESIGN Co., Ltd 30%

FMS Co., Ltd 30% (Japan)Asian Blooms Co., Ltd 40% (Japan)



2004 Establishment of SIEUNDESIGN Co.,Ltd

Attestation of Venture CompanyDevelopment of charters for “World Ceramic Exposition Foundation”Best Award of Digital Innovation

Development for MBC RepresentativeCharacters and industrialization agreement

• Film Production “World Ceramic Exposition Foundation”“Hello, Francesca” industrialization agreement“7 Princess” industrialization agreement

“Western Macaroni”Europe, American market entry (Fashion etc.,)

• “Western Macaroni" TV animation co-production agreement

“Hello, Francesca" animation productionEstablishment of Joint-Venture Company in India

“I Prin” Animation co-production agreementLicensing market entry in U.S.A, Hong Kong and etc.,

• Establishment of "Western Macaroni” Theme Park“RPENGBINI”Animation co-production agreement“Merry Christmas TeTe” SICAF Best Creative Award“Merry Christmas TeTe”Nomination for Taiwan InternationalAnimation AwardEstablishment of Joint-Venture Company in Japan

2008 “I Prin”Co-production deal with Kahani World from Canada“ Banana Shake” Co-production deal with Eden Animation from Malaysia“ Banana Shake” Licensing Nintendo & Xbox with Biobrid from Portugal

“ Contract of Theme Park with Backbone Entertainmemt in Malaysia

2. Corporation History

Intro of Corp



Intro of Contents

Banana Shake

Target 6 ~ 12

Length 52 X 11’

Type 2D TV series Animation

Animation Co-production

WAF 2007 “Best Award”GITCT (Gwangju Information& Culture Industry Promotion Agency )’s

Selection for This Year’s Creative Animation Studio

Co-Pro with Eden Animation (Malaysia) Foreign Partners

Imaginex (Malaysia)

Eden Animation (Malaysia)

Picture16



Western Macaroni

Intro of Contents

Target 6 ~ 12

Type 2D TV series Animation

Length 52 X 13’

Animation Co-production (Total Cost 5b won)approx. 5.5m USD

CNR Kids Entertainments (Europe)Agreement Completed

Foreign Licensing Partners

Bremtex (Europe),Texcotton (Brazil)

Theme Park“ Western Macaroni Theme Park”in Hayri, Paju, Kyeonggi



Intro of Contents

I Prin

Target 6 ~ 12

Length 52 X11’ / 1 X40’

Type 3D TV series Animation / DVD

Animation Co-production

(total cost 20b / 55b won)approx. 2.0m/5.5m USD

KAHANI WORLD (Canada)BRB Internacional (Spain)PorchLight (U.S.A)

Foreign Partners

Long Wise (Hong-Kong)Image Link (Thailand)I Prin Partners (Japan)Imaginex (Malaysia)



Intro of Contents

RPeng Bini

Target Pre-School

Length 52x 11’ / 1x30’

Type 3D TV series Animation / DVD

Animation Co-production (Total Cost 50m/4b won)approx.550 thousand/4.6 m USD

BIG COMMUNICATIONS(Singapore)

Foreign Partners

WATSON (Hong-Kong)BIG COMMUNICATIONS (Singapore)SIEUN & BAG Animation (India)CABON (Brazil)



Intro of Contents

Merry Christmas “ TETE ”

Target Family

Type 3D Feature Film

Length 1x80’

Domestic and International awards

SICAF 2007 “Best Creative Award”2007 Nomination for

“Taiwan International Award”

Animation Co-production (Total Cost 6b won)approx. 6.3m USD

The Licensing Group (USA)Contract in progress



Intro of Contents

Hello Francesca

Target Family

Type DVD Animation / TV Sitcom

Length 1x 75’

Animation Co-production (Total Cost 30m won)approx. 330 thousand USD

HyoinDonghwa. Orange Animation.WhiteLine – Special DVD version

Foreign Partner

SKY VIEW (USA)



Intro. Of Businesswww. sieundesign.com



Intro of Bus.

New PromotionProject

Studio Theme ParkPublicationDistribution

Business Abroad

Theme Park

Planning/OperationF&B Business (Cafeteria)

Distribution of Goods

Creation of ContentsDevelopment of Characters

Production of AnimationExpansion of Business through

OSMU

1.Business Formation (Korea)



Intro of Bus.

1-1. Manufacture of Cultural Contents

Character & Animation

BrandMerchandising- Animation

- Music- Musical- Movie- Broadcast-

Magazine- Game- Online- Mobile

Contents

Franchising

- toy- Furniture- Beddings- Fashion/Accessories

- Sport supplies- Publication- Stationary- Watch- Mugs/Cups- Party supplies

- Training center - Brand Shop- Theme Park

- etc..

Promotion

- Audition- Co promotion- Events and etc.,

• Planning and business strategy corresponding to characteristics of each contents• Profit Maximization through OSMU (One Source Multi Use)

f



Intro of Bus.

1-2. Theme Park

•Elevation of Brand Recognition Effect

•Window to Promotion

•Expansion of Sales (Entrance Fee/Cafeteria/ Merchandising)

July 2007 Hayri, Paju

“Western Macaroni Theme Park” Opening(Simultaneous exportation to abroad withanimation sales)

SIEUN

Contents Investment, Planning,Design, Installation Investment

PARTNERS

Co-ManagementCo- Investment

New Business Model

Through Mutual Collaboration

I t f B



Intro of Bus.

1-2. Theme ParkImages from “Western Macaroni Theme Park”, Hayri, Paju

I t f B



Intro of Bus.

2. Business Formation (India)

Theme ParkTheme Park

AnimationAnimationStudioStudio

Animation & GameAnimation & GameSchoolSchool LicensingLicensing

ChannelChannelSIEUN&BAG Animation

SIEUNDESIGN

+B.A.G Films

ntro o us.



ntro o us.

Character Production and development of

unique character in Japan

Kids Entertainment

Pop Idol

Debut of Japanese７ princess

PublishingPublishing a brand-new

magazine targetingpre-teen girls

FashionDevelopment of fashion

brand

School

Modeling School＋Management of production

3.Business Formation (Japan)



st Hand Co-production Experience

www. sieundesign.com



w to improve Animation Business

www. sieundesign.com

How to improve



How to improve

How to improve animation business in Malaysia

◘ Company

1. Development of Own Characters & Animations

2. Co-Production3. Active Marketing – OSMU(One Source Multi Use)

◘ Government

Service for Sufficient Infra - Internet Speed & Equipment

- For Animation Complex

How to improve



How to improve

Animation Complex in Korea



Contact

Gary YongJun Huh/CFO & Producer

Tel : 82+2+2025+2242

Fax : 82+2+2025+2243

C.P : 82+10+5150+6878

E-mail : [email protected]

H.P : www.sieundesign.com

www.macaronipark.com

mailto:[email protected]


http://www.macaronipark.com/

http://www.macaronipark.com/


mailto:[email protected]



Thank You!

1st hand co-production experience

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