1sup-l01 intro to effective leadership

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Page 1: 1SUP-L01 Intro to Effective Leadership

8/13/2019 1SUP-L01 Intro to Effective Leadership

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Leadership

Money

Lead

Conversion

Lead

Generation

Marketing Manageme

Clien

Fulfillmen

Introduction t

Effective Leadership an

Communication Skills Modul

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Introduction

How do you create an entrepreneurial company, a place where

the entrepreneurial consciousness is alive in all of its people?

You must first have a vision, your Strategic Objective, and then

 be able to communicate that vision, inspiring others to be a part

of it so that each and every person in your business works

together to make it happen.

The best leaders must also develop others to lead or the business

will not mature and grow, and will never be separate from them.

Many small businesses fail, in part, because there is no plan for 

developing leadership. That is why it’s essential for you to begin

 by creating a model of leadership that represents the best of you,

your company, and your people, and then implement a leadership

development system.

In this module, you will go to work on these critical areas. You’ll

find strategies to further develop your own leadership and 

communication skills, while creating important legacy documents

for the business that will make it possible for others to effectivelylead, manage, and communicate your vision.

Communicating Your Entrepreneurial Dream

There are strategic documents that will help you inspire and 

communicate your vision: Your Strategic Purpose and Your 

Company Story. Your company’s Strategic Purpose is a written

series of impact statements that clearly describe how you want

the business to influence, or impact, your employees, your 

customers, your lenders, your suppliers, and the community. It’s

a powerful part of your vision because it integrates the two forceswithin the business and within your people—the head and the

heart. The head looks at reason, processes, products, results,

efficiency, and the organization. The heart looks at intuition,

humanity, spirit, feelings, purpose, and the individual. The head 

and the heart—connected and balanced—provide a powerful

foundation for creating effective strategies and business plans.

Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including

photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.

Page 1Mastery Impact Plus!

Supplemental Module: Effective Leadership

Business Development Process: 1SUP-L01

Introduction to Effective Leadership

and Communication Skills Module

“A business without a vision is directionless. It lacks the essential idea from which commitment,

 growth and a sense of personal achievement arise and flourish.” 

– Michael Gerber, E-Myth Mastery 

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What Is True Leadership?

Thus far in Mastery Impact! you have focused on the three

main components of entrepreneurial leadership: Vision, Action

and Spirit. In the business development process, The Essential  Leadership Skills, you and your management team will drill

down and further develop five core skills: vision, discrimi-

nation, strategic thinking, commitment, and inspirational

communication. At the same time, you will assess your own

leadership and that of your employees, and devise a leadership

development system for your business.

You will also learn that it’s not enough to be a leader in

 business; you also have to be an effective manager. Just as there

are five core leadership skills there are also five core

managerial skills: supervision, system development, planningand budgeting, quantification, and informational communi-

cation. A manager doesn’t have to be a leader, but all the

effective ones are. A leader doesn’t have to be a manager, but

all the effective ones are. The point is that to be effective you

need to be competent in all ten core skills. That’s the key lesson

in this module.

 Your Company Story 

 Next, you’ll put your newly acquired skills into practice in

Your Company Story. It’s not a historical description or an

autobiography. Your Company Story is one that tells what is

unique and special about your business, why it matters and 

what purpose it serves.

You probably know the inspiring and compelling stories of the

founding of companies that you admire, be it Disney, or 

Hewlett-Packard and the famous garage. There is a spirit to

companies like these and the entrepreneurs that started them.

Their spirit lives on through their employees because they took 

the time to craft and tell the company’s story.

Mastery Impact Plus!

Supplemental Module: Effective Leadership

Business Development Process: 1SUP-L01

Intro to Effective Leadership andCommunication Skills Module

Page 2

Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, includingphotocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.

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Mastery Impact Plus!

Supplemental Module: Effective Leadership

Business Development Process: 1SUP-L01

Intro to Effective Leadership andCommunication Skills Module

Page 3

Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, includingphotocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.

Effective Leadership and Communication Skills(Prerequisite: Module A)

 Your Strategic Purpose

…guides you in defining the impact you want you and

your business to have in the world; once defined, your

Strategic Purpose becomes the heart-based foundation

for your documented business plan.

 Your Company Story 

…is a story that captures the essence of what you want

your business to become. It’s a description of what

makes your business special. It’s not a history,

although it could include “legendary” anecdotes. It’s

the tale of a game worth playing.

Essential Leadership Skills

…demonstrates that leadership can be learned and

systemized, and that it must be built into your business

so you can be free of it. It explains the five core leader-

ship skills, the five core managerial skills, and the five

types of managers, and it shows you how to develop

leadership skills in yourself and others

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Mastery Impact Plus!

Supplemental Module: Effective Leadership

Business Development Process: 1SUP-L01

Intro to Effective Leadership andCommunication Skills Module

Page 4

Copyright © 2005 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, includingphotocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide.

Processes:

• Introduction to Leadership

• Your Strategic Purpose

• Essential Leadership Skills

• Your Company Story

Result:

• A series of impact statements to lead effective business planning

• Assessment of leadership and management capabilities

• A plan to develop essential leadership skills within yourself and others

• Create a document that describes the spirit of your company to inspire employees & customers

Which of the results above are most important to you? Explain.

What results not listed above do you want from this module?

Summary:

Clearly define and articulate that which is unique and special about the business (differentiation or big idea or promise) and communicate this story to inspire employees, customers, vendors, lenders,

investors and the community

Effective Leadership and Communication Skills