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8/12/2011

Welcome!Fall 2010

JRN 397a

Mary Pat Lichtman

TTH 5-6:15 p.m.

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Course details

� Classroom Policies

� Communication with instructor

� Check Bb and CMU e-mail

� See syllabus for others� Summaries Tuesdays before class

� Yes, early is fine. Late ± no.Absences?

� Discussions, wikis, blog

� Special Projects

� Group topic presentation

� Individual paper/presentation

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Mission Statement/Goals

Skill levels ± very interactive;moderate use; little use.

Not interested in whether you are at

a very high level of skill.Are interested in your exploration of

what¶s out there. Mistakes arewelcome. Make them here.

That doesn¶t mean you don¶t have to

try and can submit less than yourbest work.

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Grades

Do your very best work.

Failure?

� Afraid to try something new

� Afraid to look bad

� Afraid of failure

� Lazy

No real failures here except nottrying at all.

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Classroom Policies

� See the syllabus for classroombehavior.

� iPad use is allowed as long as it

integrates with material beingcovered and I¶ve said use it. Findsomething? Share it.

� Blackboard 9 went live recently.We are all going to learn new

things about it. You have groupareas and you have main courseareas.

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Critical thinking

� Think critically about the impact of social media tools on you as anindividual and on society.

� What kinds of choices will youmake and advise a company ororganization to make?

� What information do you needbefore you can make these

choices?� Think mobile. Think integration of

traditional and new media.

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8/6/2019 1_Welcome JRN 397a!


8/6/2019 1_Welcome JRN 397a!


Need tech skepticism

Don¶t trust Google to bring up best sources for aresearch paper

Releasing personal data to third parties hasconsequences

Change your name? Google boss Eric Schmidtwarns on social use of media ± young people don¶tunderstand consequences:http://www.bbc.co.uk/news/technology-11009700

� Slide for gaming and Jambool for virtualcurrencies and payments recently bought byGoogle.

� Buzz linked Gmail accounts and made contactspublic

� Some critics think it¶s overreacting but whoknows the impact ± history will tell us.

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Long-term and short term skills

� Look at tools with a strategic long-term analysis ± impact, use, whereit belongs in a communication

plan. Support staff and resourcesnecessary.

� Look at the use short-term ± in acrisis, for a campaign or event thatis maybe one-day or so.

� What social media does ± what itcan do; what it can¶t. Where itbelongs.

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Group Projects

� Group presentation ± you pick a topicrelated to this course. It must includethe use of various types of social

media tools.� If you have iPads, you may use them

to illustrate ideas for its use in acommunication plan.

� It must include creation of content,

distribution, target audiences, tactics,goals and evaluation. Think podcasts,videos, multimedia elements on Webpages, interactivity, etc.

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Individual Topic

� Write a paper ± 3-5 pages, double spaced,extra page for references listed in APA style.Submit as directed by instructor. No e-mailedpapers ± any e-mails will result in a zero for

the assignment. Get topic approved byinstructor.

� Topics must be specific . For example, searchengines is too broad. Search engine use inhiring employees to work at a nursing home isbetter.

� Twitter is too broad. Twitter use to locateinformation and sources for a breaking newsevent is better.

� Flickr is too broad. Using Flickr to advance arestaurant business is better.

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Blog

� Democracy, ethics and legal issues.

� Class blog will be set up to share

comments about topics and respondto others.

� You are required to post at leasttwice ± use interactive rubric as yourguide to type of comments and

grading.

� Dates due will be provided.

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Games and virtual worlds

� What game (you can pick onealready in existence or create yourown) would you suggest be used

in your field to attract targetaudiences?

� Explain how it would do this.

� How would it be distributed?

� How would you explain this to

audiences? Market it?

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Wikis

� Add information to the class wiki.

� Post something that relates to socialmedia and your particular field or interestarea in that field. Current research and/oremerging new ideas are important.

� The other is to edit or add to anotherperson¶s wiki.

� No length requirement, but must be richin content and ideas (solid, credibleinformation), exhibit good writing skillsand give us something to think about.

� Use header, content, bullet points, etc.

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Mock Interviews

� I encourage every student to do amock interview, even if you havedone one previously. It motivates

you to update your employmentmaterials and provides newinsights. You change each year.

� ¼ grade credit to students whobring a career services slip from

Spring 2010 semester.� ½ grade credit for new interviews.

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� SES chapter summaries must besubmitted before 5 p.m. Tuesdays.

� Pop Quizzes may involve one or twoquestions about material covered orask for your opinions.

� Week 10-Individual topics presented inclass.

� Weeks 15-16- Group topics presentedin class.

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Blackboard 9

� Blackboard 9 went live recently.We are all going to learn newthings about it.

� Helpdesk is not far away whetheryou are online or on the phone.Use it.

1_welcome jrn 397a!

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