2 11.45 - tom jelneck
TRANSCRIPT
● Sliced Bread.● Inventions That Disrupt. (Tesla?)● Concepts / Points Of View. (Political Parties?)● Businesses. (Apple?)● The Government. (I’ll get back to you on that one…)● Bloggers (That’s You.) (New perspectives, new insight, new methods
of reaching a larger audience, etc.)
Ideas That Spread Win Here...
@TomJelneck
● Be YOU, Be Unique.
● Have and share an amazing story.
● Connect AND Listen To WHO you need to connect with.
● Be Innovative.
● Stop talking about YOU.
● Start talking about ME.
● Start disrupting your particular blogosphere.
How Do Bloggers Become That Purple Cow?
@TomJelneck
What happens when you’re remarkable?
● Traffic Increases.
● SEO Increases / Rankings Improve.
● People Talk About You.
● People Share Your ‘Stuff’.
● The Media Pays Attention.
● You Make Money.
● You Have Traffic To Analyze.
● You Win.@TomJelneck
● Who's reading my content?
● Is my content generating engagement?
● Is anyone talking about my blog online? Social
Media, etc,?
● How much cashola / time is it really costing me to
run this blog?
So go ahead and ask yourself…
@TomJelneck
Measuring Visitor Behavior.
Measuring Content Engagement.
# Of Post Visitors-----------------------------------------# Engagement Rate On Posts
The More Engagement, The More Remarkable.
Visitor Behavior
@TomJelneck
Great Tool To Measure Site Engagement/ Behavior
Blog Metrics WordPress Plugin by Joost De Valk
If It’s Free, It’s For Me.
Visitor Behavior
@TomJelneck
Visitor Behavior
Ripple Caused By Individual Posts.
Use a social media monitoring tool like MENTION to monitor mentions.
@TomJelneck
Behavior / Cash Money.
You need to determine what it costs to run your blog and what your
opportunity costs are.
@TomJelneck
Behavior / Cash Money.
Assign Some Dollar Amounts.
● Technology. What’s it cost to run your blog / site?
● How much is your time worth to run the blog / site?
● What is the opportunity cost associated with your
blog?
@TomJelneck
● Cash Money?
● Influence?
● Education?
● Boredom?
● Passion?
● You’re On A Mission From God?
Outcomes.
Why Does Your Blog Exist?
@TomJelneck
Outcomes.
What Is Your Goal?
● More Cash Money.
● More Followers?
● More Contact Forms Filled Out?
● More Affiliate Income?
● More Reach?
● More RSS Subscribers?
@TomJelneck
Outcomes.
Assign An Economic Or Numerical Value To Each “Action”.
https://support.google.com/analytics/answer/1032415?hl=en@TomJelneck
Let’s Re-Cap
● Ideas That Spread, WIN.
● BE A Purple Cow & Remarkable Amongst Your Peers To GAIN Traffic.
● Always Be Inspecting.
● Pay Attention To Old School Metrics, BUT break tracking down to ABO.
● Define Your Blog Goals.
● Define Values For Blog Actions.
● Rinse & Repeat.
● HAVE FUN.
@TomJelneck
Thank You!
Get In Touch:
407-830-4550.@TomJelneckhttps://OnTargetDigitalMarketing.com
@TomJelneck