2 12 years online merchandising serving 200+ clients product demos & selectors multi-channel...
TRANSCRIPT
![Page 1: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/1.jpg)
![Page 2: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/2.jpg)
2
12 Years Online Merchandising
Serving 200+ Clients
Product Demos & Selectors
Multi-Channel & Multi-Device
![Page 3: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/3.jpg)
3
MOBILE TECHNOLOGYEmpowers Shoppers
Opportunities & Challenges
Manufacturers
Retailers
![Page 4: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/4.jpg)
TODAY’S DISCUSSIONGrowth & Impact
Challenges
Best Practices
Recommendations
What’s Next
Choosing a Partner
4
![Page 5: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/5.jpg)
Mobile Shopping
2-D Codes (QR/MS)
Mobile Websites
In-Store Displays
Mobile Apps
MULTI-LEVEL IMPACT
5
![Page 6: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/6.jpg)
GETTING SMARTER2012: 106MM Users or 44%
2015: 148MM Users or 58%
![Page 7: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/7.jpg)
GETTING SMARTER2012: 106MM Users or 44%
2015: 148MM Users or 58%
Mobile Retailer Content +95%
![Page 8: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/8.jpg)
GETTING SMARTEREasy2: 3-4MM Views Per Month
Mobile Up 320% Aug-Nov
Up 98% Thanksgiving
Up 117% Black Friday
Up 45% Cyber Monday
95% iPhone or Android
![Page 9: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/9.jpg)
9
QUESTIONSQR Codes or MS Tags?
Who Owns In-Store?
Showrooming?
Offline Integration?
Pushing In-Store?
![Page 10: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/10.jpg)
10
QR CODES OR MSTAGSMore Apps = More Scans
MS Tags Scan Faster
Short URL’s Scan Faster
Explain for More Scans
MS Tags = More Data
Retailer Preferences
Lowe’s MS Tag Only
Best Buy QR Codes Only
![Page 11: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/11.jpg)
11
IN-STORE EXPERIENCERules, Relationships & Money
Manufacturers
Packaging
Brand POS
Retailers
Strict Policy
Open Playing Field
![Page 12: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/12.jpg)
12
BUYING WHERE?Home: 54%
Out & About: 42%
In-Store: 36%
Work: 42%
Traveling: 37%
Data by
![Page 13: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/13.jpg)
13
SHOWROOMINGScan Codes & Shop on Phone
Steal In-Store Sales
Retailer SKUS
Price Matching
Drive In-Store Sales
Product Info
Interactivity
Protective Measures
Quality & Value
![Page 14: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/14.jpg)
14
BEST PRACTICESPrint Campaigns
![Page 15: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/15.jpg)
15
BEST PRACTICESPrint Campaigns
![Page 16: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/16.jpg)
16
BEST PRACTICESPackaging
![Page 17: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/17.jpg)
17
BEST PRACTICESRetailer Mobile Sites
![Page 18: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/18.jpg)
18
INTEGRATION: MFCTRSBEST PRACTICESEmail Campaigns
![Page 19: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/19.jpg)
19
BEST PRACTICESCirculars & FSI’s
![Page 20: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/20.jpg)
20
BEST PRACTICESIn-Store
![Page 21: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/21.jpg)
21
BEST PRACTICESGlobal Strategy & Execution
Print, Online & In-Store
![Page 22: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/22.jpg)
22
250% Boost in Conversions
BEST PRACTICESGuided Selling by Category
Seasonal Products
Online, Mobile & In-Store
![Page 23: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/23.jpg)
23
BEST PRACTICESAll MS Tags
Regulate Content
In-Store
Product Demos
Product Selectors
Single Reporting
Magazine
Creative Ideas App
Mobile Site
![Page 24: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/24.jpg)
24
RECOMMENDATIONSIntegrate
Mobile
In-Store
Simple Navigation
Offline
Call to Action
![Page 25: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/25.jpg)
25
RECOMMENDATIONSRich Content
Make It Fun!
Video (30 seconds max)
Beauty Shots
Ratings & Reviews
Instructions
360 Rotations
![Page 26: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/26.jpg)
26
CHOOSING A PARTNERManufacturers
Retailer Relationships
Mobile Experience
Integration Experience
Reporting
Retailers
Depth of Brands
Engaging Content
Push the Envelope
![Page 27: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/27.jpg)
WHAT’S NEXT?Mobile Couponing
Scan Code
Receive/Provide
Get Coupon
Buy Product
Test, Evaluate & Refine
![Page 28: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/28.jpg)
WHAT’S NEXT?Shoppers Scan For…
43% Coupons
26% Information
![Page 29: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/29.jpg)
WHAT’S NEXT?Shoppers Scan For…
43% Coupons
26% Information
23% Used Mobile Coupons
![Page 30: 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dd15503460f94ac736a/html5/thumbnails/30.jpg)
WHAT’S NEXT?Augmented Reality
Near Field Communication
Google Glasses
AURASMA, Blippar, Etc.