2. communication through good information design

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Communication through good information design

Paul Atkins

Creative and Print Services Loughborough University


Introduction

• Did you know that we remember 80% of what we see, yet only 20% of what we read?


Introduction

• The power of visual communication is hard to ignore. A cookbook is a great example of communication design.

Old school cookbook Newer cookbook


The title

• Your title needs to be interesting. • It needs to sell your work. • It needs to be short.

• It must be understood…

…it might be the only thing that’s read!


The title

• TITLE A Fourteen steps to creating an infographic for university researchers.

• TITLE B Infographic creation for researchers


Content

• First you need the right content. • Target your audience with short,

punchy and interesting facts. • Let images and data tell a story,

take the reader on a journey.

• Plan it out!


Content

• How much data do you have? • What elements do you want to use? • Who are you trying to reach? • What is the point of your infographic?

• Brainstorming can help!


Design

• Simple information helps understanding. Show it rather than write it.

• Consistency ‘and’ or ‘&’… …its about attention to detail!

• Limit your fonts. • Colour – less is more.


Design

• Don’t neglect white space. • Ensure it is visually appealing.

- Stick to one style for images/graphics. • Great stats and data are vital. • Establish a hierarchy,

connect the information and give a flow.


Design

• Consider your content. Is it good or bad?


• Test it! Ask friends and family to give you feedback.

• There’s some great examples online.

• Remember – good design takes time.


Thank you for listening Any questions?

2. communication through good information design

Education