2- intro to research

8/17/2019 2- Intro to Research

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INTRODUCTION TO RESEARCH


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Objectives After completing this class, you should be able to:

1. Describe what research is and how it is defined.

2. Distinguish between applied and basic research, givingexamples and discussing why they would fall into one orthe other of the categories.

3. Distinguish between descriptive research, explanatoryresearch and evaluative research, giving examples anddiscussing why they would fall into one or the other of thecategories.

. !xplain why managers should "now about research


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WHAT IS RESEARCH? “…the process of !i" so#$tios to %

prob#e& %fter % thoro$"h st$!' %! %%#'sis(

)Se*%r%+ ,--./

“…s'ste&%tic i0$ir' th%t provi!es ifor&%tioto "$i!e !ecisio(

)Cooper 1Schi!#er+ ,--2/


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Wh%t is rese%rch?

Rese%rch &e%s !i" %s3ers to the0$estios4

It is % s'ste&%tic se%rch for tr$th4

Thro$"h rese%rch+ e3 %! ori"i%#ifor&%tio+ i!e%s %bo$t the 3or#! 3e #ive i+%re obt%ie!4

Rese%rch is se%rch for *o3#e!"e4

Rese%rch is !ee! %s % scietic %!s'ste&%tic se%rch for ifor&%tio o % specictopic4


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RESEARCH eco&p%sses the processes of 5

24 i0$ir'+

,4 ivesti"%tio+

64 e7%&i%tio+

84 %! e7peri&et%tio

3hich h%ve to be c%rrie! o$t systematically,diligently,

critically, objectively, and logically.

Is rese%rch %#3%'s prob#e&9so#vi" b%se!? : ;es


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Purpose clearly defined. Research process detailed.

Research design thoroughly planned. High ethical standards applied. Limitations frankly revealed. Adequate analysis for decision maker’s needs.

Findings presented clearly. Conclusions ustified. Researcher’s e!perience reflected.

CR"#$R"A %F A &%%' R$($ARCH


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RESEARCH =ETHODSIt !epe!s o the %t$re of the !%t% to %%#'>e!

either QUANTITATIVE or QUALITATIVE !%t%4

$%tit%tive !%t% : 3he 'o$r thesis prob#e&re0$ires $&eric%# &e%s$re&ets of tr%its+tre!s+ ch%r%cteristics or %ttrib$tes of thes$bject &%tter4

$%#it%tive !%t% : 3he 'o$r thesis prob#e&foc$ses o the &e%i"s+ perceptios+ s'&bo#sor !escriptio of the s$bject &%tter4


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T;@ES O RESEARCH

App#ie! rese%rch %! B%sic or$!%&et%# rese%rch

Others 5 B' p$rpose

B' &etho!


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A&o$t of*o3#e!"e

A!v%ce&et of

Techo#o"'

Uti#it' ofApp#ic%tios

$%#it' ofife

B%sic Rese%rchApp#ie! Rese%rch

App#ic%tioDeve#op&et

Curiosity


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App#ie! vs B%sic rese%rch

Applied research

Co!$ct for the p$rpose %pp#'i" %! testi" theor'%! ev%#$%ti" its $sef$#ess i b$siess prob#e&s4

A#so to so#ve % p%rtic$#%r prob#e& f%ce! b' % p%rtic$#%r

or"%i>%tio4Examples: @roto 3%ts to *o3 3h' @ero!$% is "%ii" &%r*et

sh%re i =%#%'si%4

Ho3 3o$#! i&posi" % e3 IT b%se! perfor&%ce

%ppr%is%# s'ste& %ect e&p#o'ee s%tisf%ctio %t UT=4

Ho3 iter%tio%# st$!ets perceive! service 0$%#it'of

UU=


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Basic research Co!$ct for the p$rpose of theor' !eve#op&et

%! ree&et4

To better $!erst%! so&e pheo&e% %s it

%pp#ies to %## i!$striesFb$siess i "eer%#4 Examples:

Does br%! i&%"e %ect the b$'i" !ecisio?

Ho3 !oes techo#o"ic%# t$rb$#ece %ect b$siess

perfor&%ce?

Does job stress %ect the job perfor&%ce %! job

s%tisf%ctio?


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The aims of applied research and asic

research:

App#ie! rese%rch5 So#vi" c$rret prob#e&

B%sic rese%rch5 Geer%ti" *o3#e!"e+$!erst%!i" of pheo&e%Fprob#e&s th%tocc$r i v%rio$s or"%i>%tio setti"4

→ however,both types of research follow the samesteps of systematic inquiry to arrive atsolutions to problems.


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Others…By purpose:

Basic research Applied research

E!aluation research : Co!$ct for the p$rposeto f%ci#it%te !ecisio &%*i" re"%r!i" there#%tive 3orth of t3o or &ore %#ter%tive %ctiosor choices4

"esearch and #e!elopment $"%#& : Co!$ct

for the p$rpose of !eve#opi" e3 %! eectivepro!$cts %! processes4

Action research : Co!$ct for the p$rpose ofso#vi" b$siess %! &%%"e&et prob#e&sthro$"h the %pp#ic%tio of the scietic &etho!4


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Others…By method:

'istorical research : Ivo#ves st$!'i"+$!erst%!i" %! e7p#%ii" p%st evets4

#escripti!e research : Ivo#ves co##ecti" !%t% i

or!er to %s3er 0$estios coceri" the c$rretst%t$s of the s$bject of the st$!'…see*s to ! o$t%! !escribe+ b$t ot ecess%ri#' to e7p#%i4

Correlational research Atte&pts to !eter&ie3hether+ %! to 3h%t !e"ree+ % re#%tioship e7istsbet3ee t3o or &ore v%ri%b#es4

Causal research : To !eter&ie 3hether there isc%$se %! eect re#%tioship bet3ee t3o or &orei!epe!et %! !epe!et v%ri%b#es4


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=%%"ers %! Rese%rch (hy should mana)ers *no+ aout research,

24 I!etif' %! so#ve s&%## prob#e&s i the 3or* setti"4

,4 o3 ho3 to !iscri&i%te "oo! fro& b%! rese%rch4

64 Appreci%te %! cost%t#' re&e&ber the &$#tip#e i$eces%! &$#tip#e eects of f%ctors i&pi"i" o % sit$%tio4

84 T%*e c%#c$#%te! ris*s i !ecisio &%*i"+ *o3i" f$## 3e## the

prob%bi#ities %tt%che! to the !ieretFpossib#e o$tco&es4

J4 @revet possib#e veste! iterests fro& oper%ti" i %sit$%tio4

.4 Re#%te to hire! rese%rchers %! cos$#t%ts &ore eective#'4


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2- intro to research

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