2 lakh registered users. consumer engagement at foresee game

Innovative Digital Media forConsumer Engagement

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Contents

Consumer engagement is critical for your brand

Welcome to the world of foreseegame.com

Foreseegame.com : Delivering intense consumer engagements

Our credentials and success stories

Our promotional activities

Partnership with your brand

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Executive summary 3

Executive summary

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Foreseegame.com is an innovative digital media of consumer engagement

It is a value innovation in digital brand promotion and marketing media. This unique new age platform provides a two way engagement and a win-win partnership through direct interactions between brands and consumers

The brand shares its values with its consumers through continual engagement with consumers in terms of entertainment, friendship, prize winning and care spirit, hence creating an emotional connect. This result in consumers becoming the friend of brands and further into a brand ambassador

It is a cost effective, transparent, measurable digital media which provides full accountability of all brand spend

This revolutionary platform has the potential to redefine the branding and marketing efforts of marketers

Foreseegame has rolled out its mobile version and provides unique opportunity to engage the consumers through mobile games and communication

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Foreseegame.com offers consumer engagements based on the following categories of games -

Thrilling prediction

Free lottery

Audio, Video and Television commercials

Feedback and co-creation

Opinions and surveys

Birthday and zodiac signs.

Target groups, such as, location, age and gender

Social responsibility participation

Treasure Hunt – Integration with Facebook page and websites of partner brands

Integration with on-ground promotional activities

Integration with advertisements on TV, Radio, Newspapers and other traditional media

Integration with social media and mobile platform

Direct communication

Partners’ brands and products

Various channels for consumer engagement available on foreseegame.com

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A blue ocean media which will provide a minimum 2 Lac customers by engaging minimum 10 Lac consumers in a year

Cost effective medium

It is the only media which covers the full cycle of engagement by providing solution of rich engagement, testing the product and ultimately making the consumer an emotionally connected person with the brand

It provides a focused consumer engagement. Brands stand to gain undiluted consumer attention towards its products and offerings by the way of fun-filled interaction

It provides significant and long-lasting top of the mind brand recall

It provides a tangible and accountable reach and the last mile approach for a definitive Return on Investment (ROI)

It integrates the reach of traditional and digital social media with effective engagement

Key Advantages of foreseegame.com

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The 360 coverage of the channels provides revolutionary media opportunity, such as °showing video and putting audio in the language of consumers with brand relevance, participation of consumers in social responsibility programmes of the brands and co-creation and feedback to make it a two-way communication tool. The breakthrough channel of Opinion Square can give authentic survey in time-bound manner with authentic data on age, gender and location

The only media where the consumers are identified by unique identity of mobile number with age, gender and location, thus providing a target engagement

This media provides digital solutions both on internet and mobile communication

Some of the major brands have already partnered with us

The brand shares its values with its consumers in terms of entertainment, friendship, prize winning and care spirit, and thus the consumers become the Friends of the Brands

The process and system are full-proof with latest technology and are being regularly audited by auditor of international repute

Key Advantages of foreseegame.com (contd...)

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It is legally validated both in terms of operative laws and laws of intellectual property by the lawyers of international repute

It is being run and managed by the high skilled team of human resources having the best engineering, creative, marketing and management expertise

The server is being hosted by Netmagic, one of the best server management companies of India ensuring high speed, zero downtime experience

Adequately covered by newspaper, television and digital media

Key Advantages of foreseegame.com (contd...)

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Executive summary 3

Traditional media have for long been the key mode of advertisingand communication for brands with the user universe…

* Source: Mindshare (Original thinking by Norm Johnston)

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In the dynamic environment of digital media, marketers need to manage customers in real time in order to build greater advocacy and sales in an increasingly socially networked world! *

…But its impact on the communication to the users, driving interest and building desire and drawing users to test the product gets dilutive and is difficult to measure effectively

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In any market universe, effective engagement with the consumers coupled with product strength leads to expanding market share

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Expansionof

Market Share

For an existing product, retaining to the existing customers and maintaining brand value also requires constant consumer engagement

Continual consumer engagement = Expansion of market share

e

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Companies are making efforts to come up with innovative approaches to make two way consumer engagement with the users

Below are some of the unique consumer engagement programmes showcased as key success

stories by Mindshare!*

Unilever ‘s Impulse diaries are running an customer engaging programme which is resulted in more than 98,000 users regularly engaging with the brand over facebook … average fans spend an additional US$71.84 on products!

A unique consumer

engagement program by

Nike to promote their

association with Football

World Cup 2010 involved

an innovative mobile

marketing programme

which enabled 60,000

users to virtually wear the

jersey of their favourite

players with a Nike logo

* Source: Mindshare (Original thinking by Norm Johnston)

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Reach is CRUCIAL … but focused two way engagement is CRITICAL!!!

How about a platform which can provide massive reach, but with a two way consumer engagement

by building with the ???emotional connect consumers

Presenting …


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A value innovation and a unique platform in marketing media which integrates the activities of the traditional media with the impact of digital space.

Provides two way consumer engagement

Builds an emotional connect between the brands and consumers

Exciting campaigns around brands

Retains consumer interest and curiosity

Instills a feeling of pride and winning

Induces consumer to visit the brand stores

Enhances brand loyalty and creates brand ambassadors

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At your brand stands to -foreseegame.com

Build a between your brand and consumers, you become “ ”!!!friendship cool buddies

You for their interest in your brand and efforts to directly reward your consumersengage with you.

Instill a feeling of !pride of being a winner

The consumer gets into a committed relationship with the brand and becomes your own brand ambassador!!!

You only with those who are loyal, or willing to purchase, not with the entire share valueuniverse.

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foreseegame.com : unique features

It is a , offering the opportunity to use one’s FREE web and mobile-enabled platformskill of foresight, to play games of prediction & win exciting prizes

Consumers may on foreseegame.com using a valid unique mobile register for freenumber and a unique e-mail ID

Each and the winners are gratified by the brands in the game is sponsored by the brandform of either cash or their gift hampers, vouchers/ coupons (discount ranging from 1% to 100%), etc which is directly sent to consumer’s registered mobile phone and e-mail ID

The reward in the form of cash gets credited directly to the bank account of the consumers, while the vouchers & coupons may be redeemed from specified retail stores or through online

We have many categories wherein consumers may choose games interesting gameaccording to their interests

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foreseegame.com : unique features

A consumer can play a particular hence you know that the total consumer game only onceengagements in a game are all unique

The games can be integrated and or with customized with your brands/productsgeneral exciting game categories, such as TV realty shows, sports, entertainment, social responsibility, co-creation & feedback etc.

The brands can show their etc. to the TVCs, AVs, Ad Campaigns, Logo, Tag linesconsumers and may seek their feedback/ opinion on the same

The set-up treats the brand and the consumer as co�players, making the consumer a Buddy

of the Brand. A player in the game is referred to as <Brand Name> Buddy

It’s a for both the brand and consumers all the way! Sponsors and Win-Win proposition players have nothing to lose, but a lot to win & take away. No player will ever have any stakes in any game

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Building Emotional Connect. Creating your ‘Consumer’ as your ‘Brand Ambassador ‘

EntertainmentPure bliss of playing skill-based gamesof prediction

FriendshipBrands become ‘Game Buddy’ forConsumers

Pride of PrizeWinning Spirit – Brands give the pleasure of winning to consumers and thus become a ‘Winning Brand’ for him

Care SpiritCreate ‘Care Spirit’ for the brand. Create difference between ‘Giving’ and ‘Winning’

Entertainment

Friendship

Pride of Prize

Care Spirit

Value Canvas

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How it WorksReward Points Programme

Users Visit Website

User Login / Registration Play Game Winner Declaration

Redeem Voucherfrom the selected store

ReceiveVoucher Code

Via SMS and Email

Voucher code Activation &

Store Selection

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Executive summary 3

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How does foreseegame deliver intense consumer engagements?

Foreseegame is a new age platform which builds emotional connect between the brand and the consumers across the various powerful mediums -

Games of prediction

Feedback & Co-creation

Brand TVC, Video, Audio

Treasure Hunt

Emotional connect throughcampaigns/games around:

CSR based campaign

Free Lottery

Opinion Square

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We have dedicated campaigns to run around your brand…

Campaigns can help generate consumer curiosity and interest around your brand.

Products / store launches

TV commercials, logos, brand ambassadors

Sampling surveys, feedbacks etc

It can be directed towards brand’s -

`500

*T&

C A

pply

Reward*Voucher

Which design would suit better Tell us & Winon our Products?

from The Bombay Store

Pujo Kena Katar UtsavOn which item would you spend

the most? Tell us

from

Reward*Voucher`250OFF

(offer valid for selected cities)

*T&

C A

pply

Product features etc.

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Junior Master Chef

Will any girl get eliminated?

Predict & get

001%OFF

Discount*

Voucher

(for a maximum of 2 persons)

from Rajdhani Thali

…they can also be around various exciting categories which attract consumers on a mass scale!!!

Cricket Series 2013 Australia v/s - 23 Oct.rdIndia

Which Indian bowler will be most economical?Predict & get

` 00OFF1 Reward*Voucher

on minimum purchase of ` 500(online purchase only)

from store.himalayahealthcare.com

Cricket Series 2013Cricket Series 2013

*T&

C A

pply

Grand Prix 2013Will Alonso win Constructors'

Trophy?Predict & get001 %OFF

Discount Voucher*

on maximum billing amount of ` 2,500

(Offer valid in selected cities)from Cream Centre

India's Best Dramebaaz

*T&C Apply

Play Now

Predict the

& get

Dramebaaz of the Day

3030% Discount

Voucher

*

OFF

from Linc Pen, West Bengal

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We are doing unique and focussed games for spencer’s flagship campaignsOur campaigns succeeded in providing pan India wide consumer connect with the brand!

Case Study

‘ 120 h o u rs ’ i s t h e flag s h i p campaign from spencer’s, offering never before discounts on their products

We created two games which integrated the prediction based events with their campaign to connect people emotionally with the brand -

More than people 23,000connected with the brand in less than 5 days of the campaign

S p e n c e r ’ s a l s o c r o s s promoted t h e g a m e s amongst its own group employees

Spencer's '120 hours'

www.foreseegame.com

What do you think of it? Tell us & get

`250 Reward *

VoucherOFF(offer valid for selected cities)

from spencer’s

*T&C Apply

Spencer’s

‘120 hours’


Play for

FREE

Spencer's '120 hours'

www.foreseegame.com

Which city will have the highest temperature on the last day? Predict & get

`250 Reward *

VoucherOFF(offer valid for selected cities)

from spencer’s

*T&C Apply


Play for

FREE

•

•

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Our Product design campaign for 'The Bombay Stores’ has seen massive public participationIt provided consumer’s view on their product’s brand design

Case Study

We had launched a product design campaign for ‘The Bombay Store’

This campaign was created to seek consumers’ opinion towards the product design which would look best on The Bombay Stores products -

More than people 14,000p a r t i c i p a t e d i n t h i s campaign, providing their opinions

This enabled the brand to get more closely connected with the consumer

`500

*T&

C A

pply

Reward*Voucher

Which design would suit better Tell us & Winon our Products?

from The Bombay Store

•

•

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Foreseegame.com has done unique and focussed gamesfor Himalaya Opticals

Case Study

We created games for keeping Himalaya Opticalsthe product line and its features in mind, which connected people with the brand

We also mixed the blend of prediction with the brand in a unique game of predicting next store launch for Himalaya Optical

We asked about people’s preferred choice while choosing an eyewear

We provided more than consumer 50,000engagement with the brand in just 30 days of campaigning

*T&C Apply

Play Now

from Himalaya Opticals

FREE Sunglass(worth `1000)

(Offer valid in selected cities)

Himalaya OpticalWhich material is used to manufacture

Contact Lenses? Tell us & get

*T&C Apply

Play Now

FREE Sunglass


(worth `1000)(Offer valid in selected cities)

Himalaya Optical New Store Where will it come up next?

Predict & get

Which style of Eyewear do you like the most? Tell us & get

*T&C Apply

Play Now


FREE Sunglass(worth `1000)

(Offer valid in selected cities)

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Our unique TVC and Feedback campaign for Navratna Cool talc has given tremendous results…This enabled consumers engage emotionally with brand related activities!

Case Study

We launched two campaigns for Himani Navratna to popularise its and build a strong new TVCemotional connect with the consumers

These campaigns have been hugely popular -

More than people 20,000have the TVC and viewedprovided its connect with their personal lives

More than people 9,600provided their feedback on what they felt about the commercial

Watch the video....

How many power cut situations canyou relate to your life? Tell us & win

`500 Gift*Hamper

EmamiFrom

Play Now

*T&C Apply

How's the new Emami TVC?Share your feedback & win

`5000 Cash*

Reward

EmamiFrom

*T&C Apply

•

•

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Foreseegame.com has done unique and focussed gamesfor Turtle

Case Study

We created games for Turtle keeping their “Dressed to Save” promotional campaign by asking participants to watch of the “Behind the Scene”promo video and answer question based on that. This helped Turtle to connect people with the brand

We asked about the type of material used to produce a special range of products

We provided more than 35,000 consumer engagement with the brand in just 30 days of campaigning

*T&C Apply

Play Now

Which Fabric has Turtle used in their'Exclusive Range of Products'?

Tell us & get

from TURTLE

` 00OFF2 Reward*Voucher

( on a minimum purchase of `1000/-)

*T&C Apply

Play Now

from TURTLE

` 00OFF2 Reward

*

Voucher

( on a minimum purchase of `1000/-)

Dressed to Save CampaignWhat is it all about?

Tell us & get


Many of the corporate houses/stand alone website face the pressing issue of people not spending much time on their website. Also driving the user base to come to their websites is a major issue

Foreseegame can effectively address your concerns through our Treasure Hunt platform

Campaigns on this platform requires of the participating consumers to visit the websitebrand to find out the correct answer to the campaign questions

We can completely the platform with your landing pages, our can have customisecampaigns that will bring people to explore the multiple pages of your website

This platform can also effectively influence consumers to navigate through your product offerings and bring them closer to your brands.

Treasure Hunt is a vertical which can direct consumers to exploreand spend time in your website/e-commerce portals

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Our campaign based on ‘Free Lottery’ for ‘SastaSundar.com’ drew never before witnessed response!

Case Study

SastaSundar.com had initiated a game around Dussera festival called “Choose Your Luck” where the game enthusiasts will need to enter their lucky numbers, to win assured cash rewards.

More than engaged with the brand50,000 consumers

Dussehra DhamakaDussehra DhamakaHit your Lucky Number

All Winnerswill get

Assured Cash Reward*

Dussera Dhamaka:

Sasta�Sundar .com

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Our Reward Point Redemption Offers provide a great opportunity to draw consumers to the brand’s store

Case Study

Foreseegame.com provides reward points to the winners who could not win rewards directly from the brands

These reward points can be accumulated and redeemed against the various redemption offers available on the rewards redemption section of the portal

Our consumers redeemed the total available 200 reward coupons from Jawed Habib Hair Xpresso within two hours of the launch, resulting in 200 additional footfalls to their stores

Consumers redeemed the total available 500 reward coupons from Haldiram Bhujiawala within four hours of the launch, resulting in 500 additional footfalls to their stores

*T&

C A

pply


www.foreseegame.com

Hurray!!!Redeem your

150 Reward PointsFREE basic haircutfor a

from Jawed Habib Hairxpreso...

Cricket Series 2013Cricket Series 2013

v/s - 3 AugustrdZimbabwe IndiaPredict & getthe score of India

60` OFFRewardVoucher

*

from Haldiram

33


Effectiveness of these campaigns are amplified as consumers share their delight across various social media platforms

Case Study

Our users keep sharing their emotional connect

with the brands on various social platforms

Here, in one such instance they are

expressing their delight upon winning a reward from one of our partner

brands

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Enhance your CSR activities by greater public participation through games and campaigns

Case Study

has partnered with us and connected their existing CSR initiative Emami Groupwith our platform!

Within of launch, more than had played this game fifteen days 18,000 peopleand in their effortsemotionally connected with Emami

Will you pray for the people sufferingdue to flood disaster in uttarakhand?

Say or Yes No

& help us contribute

towards Relief Fund for Uttarakhand Calamity`1Crore

35


Opinion Square

Case Study

We are having specific campaigns/games which induce and excite consumers to help express their opinions on a wide range of topics including retail, gadgets, automobiles and even crucial social, political and economic issues

Opinion Square questions are direct and subject-specific enabling the consumers to express their choices, likes and dislikes

Brands get a clear perception of the consumers and can develop their products

accordingly

Brands get a better idea as to which way the consumers’ opinion is tilted and thus may form their long-term planning/ strategy

How can Opinion Square help the brands and consumers alike?

Consumers connect with the brands better through Opinion Square and are likely to get the products suiting their specific needs

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Know the consumers’ pulse and enhance your product qualities through Opinion Square on foreseegame.com!!!

Opinion square

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Opinion square

We have attained a critical mass in a short period of time sinceour launch

more than 24 millionTotal consumer engagements/ game plays with brands –

more than 1 lakhAverage monthly consumer engagement for a brand –

73%Percentage of average monthly returning users –

17 minutes Average engagement time spent per visit on website –

more than 17.3 millionAverage monthly page views –

84 millionDigital campaigns reaching out to facebook users

Source: Google Analytics

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Opinion square

Some of the brands who have partnered with us so far

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Some of our successful campaigns for various brandsEngagement on

product

Emami Ltd. – created more than 3,65,000 engagements for two Emami group brands – Himani Navratna Talc and Fair & Handsome in under two months of campaign

Tremendous publicity and goodwill as Emami distributed free gift

hampers of its products to the winners

Euro Jeans – New Brand from Rupa group (launched last year) has received more than 2,00,000 consumer engagements in just one month of campaign!!

People are loving the opportunity to win a pair of jeans free from the

brand

Baazar Kolkata –Hugely successful campaign with more than 6,00,000 consumer engagements within 3 months of campaign!!

Consumers loved the opportunity to win handsome discount on the

in- store purchase

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Some of our successful campaigns for various brands…

Sasta�Sundar .com

High Quality Healthcare at Low Cost

Microsec – created more than 6 million engagements for Microsec Group brands – Reached out to a pan India consumer engagement

Connected with thousands of relevant consumer base by brand

focused games

Engagements moved to the next level with co-promotion of brand

games on CNBC Awaaz, a National television Built a lot of trust among consumers by seamlessly transferring cash

reward to their bank accounts

Sasta Sundar – created more than 4 million engagements for yet to be launched project “sastasundar.com”

Massive pre launch brand connect and brand building with lucrative

offers for the winners, “Shagun offers”, distributing cash rewards to

all the winners has evoked large scale curiosity and engagement with

the brand

Launch eagerly awaited by consumers!

IP Protection

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The Intellectual Property Rights of foreseegame.com are protected under laws

of Patents, Copyright and Trademark

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Our success story has been covered by the Television and Print media alike

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Our Television program integration on CNBC Awaaz has drawnhuge response!

Winners are delighted and emotionally connected as they get rewarded and recognized on a national television channel

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We are doing promotions across digital and other media to increase our reach and awareness amongst consumers!

We are promoting ourselves with activities at office complexes and apartments to attract office-goers and homemakers alike!

We are participating in various inter-collegiate fests across India to increaseconnect with the youth!

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Umang 2013 – N M College (Mumbai), Co-Sponsored by foreseegame.com

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Kaleidoscope 2013 – Sophia College (Mumbai) Powered by foreseegame.com

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Manzar 2013 – Jamia Hamdard (New Delhi) Powered by foreseegame.com

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BITS Open Sports Meet (BOSM) 2013 – BITS Pilani (Rajasthan), foreseegame.com as Silver Sponsor

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We have partnered with INOX Multiplexes to showcase our Video Commercials

Pan India tie-up with Inox Leisure

Foreseegame.com commercials to be displayed across all the 287 screens of Inox multiplexes across India during movie intervals for 1 month

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DNA Eco Ganesha: foreseegame.com as an Official Online Partner

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Editorial Coverage in DNA Newspaper promoting integrations to connect with the audiences during Ganesh Utsav!!!

Reaching out to the Readers through Print Media

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One of India’s largest fest at IIT Delhi sponsored by foreseegame.com

Rendezvous 2013(IIT Delhi’s College Fest):FSG partnered with IIT Delhi for

their annual fest which saw a massive

participation in upwards of 30,000

youth on the foreseegame platform

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First of its kind People’s Choice Awards, AMAR PUJO 2013

First of its kind event where people got to vote for their favourite Durga pujas across the city of joy, Kolkata!

More than 42,000 consumer engagements witnessed during the campaign

More than 400 banners and hoardings

installed across the city for promotions

Extensive digital promotions of the contest

57


Watch out for Digital Megamodel and Manhunt Contest by foreseegame.com !!!

We are soon going to launch a Mega Digital ContestTitled –“ ” andForeseegame.com Miss India“ ”Foreseegame.com Mr. India

First Digital based Mega Model and Manhunt Contest Expected over 50,000 participants across India Launch in November 2013 and conclude in April 2014 Various rounds of selection based on Beauty, Skills, Intellect etc Jury consisting of eminent personalities will select the Title Winners and Runner ups Grand Finale with Celebrity performances

It can be a major mileage booster for our participating & sponsoring brands!

Associating with this platform can provide a terrific booster to connect with consumers !!!!

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We are having an Incredible reach on Facebook!

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Executive summary 3

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We will be delighted to provide an opportunity for partnershipwith your Brand

We offer to –

Add 2 Lakhs Customers

Engage with 10 Lakhs Consumers

in the Next 1 Year

for your BRAND

61


We will work continuously with your brand to provide attractivecampaigns for the consumers

Such campaigns/ games can be around your stores/ products/ new offerings etc.

We will also offer campaigns/ games around popular categories such as sports, reality shows, entertainments etc. These categories attract a lot of consumers

Your games/ campaigns can by structured for specific regions or genders as well

We will offer dedicated campaign pages for you for a focused consumer engagement

You can house your banners and promotional advertisements on your game pages

We will promote your brand through our digital promotions

62


We look forward to welcome your brand to partner with us !

We will be happy to work out the details of the offers and terms of our relationship!

Thank You


Disclaimer: The images used in this presentation were reproduced for enjoyment, review and information purposes only. Use of this material is not intended as a copyright infringement on any of the artist or any other entity's copyrighted material. This presentation is made for private circulations only and not for any commercial uses. Reproduction of any content of this presentation is subject to prior approval from foreseegame.com

2 lakh registered users. consumer engagement at foresee game

Documents

digital social media

marketing media

traditional media integration

measurable digital media

consumer engagement

focused consumer engagement

way engagement

digital brand promotion