2 0 1 8 P R E S E N T A T I O N B O O K

2

C H A R L I E R A G U S A D V O C A R E F O U N D E R

C h a r l e s E . R a g u s f o u n d e d A d v o C a r e i n 1 9 9 3 . H e c h o s e t h e n a m e A d v o C a r e t o c o m m u n i c a t e h i s c o m m i t m e n t t o b e a n a d v o c a t e w h o c a r e d .

1. Create the World’s Finest Nutritional Products

2. Use the Direct-Selling Model to Distribute Them

3. Provide An Opportunity For Ordinary People To DoSomething Extraordinary With Their Lives

OUR FOUNDER & HIS VISION

3

AT ADVOCARE, WE BUILD CHAMPIONS

THROUGH PHYSICAL AND FINANCIAL WELLNESS.

B a c k e d b y t h e l a t e s t s c i e n c e ,

A d v o C a r e p r o v i d e s i n n o v a t i v e

n u t r i t i o n a l , w e i g h t - m a n a g e m e n t

a n d s p o r t s p e r f o r m a n c e

p r o d u c t s . I n a d d i t i o n , A d v o C a r e

o f f e r s a b u s i n e s s o p p o r t u n i t y f o r

i n d i v i d u a l s i n t e r e s t e d i n

p u r s u i n g e x t r a i n c o m e . A d v o C a r e

w a s f o u n d e d i n 1 9 9 3 a n d i s

h e a d q u a r t e r e d i n P l a n o , Te x a s .

L E A R N M O R E a t A D V O C A R E . C O M

4

WE PROVIDE SOLUTIONS

In 2 KEY AREAS

H E A LT H F I N A N C E S

l o r e m i p s u m d u m m y t e x t s u b t i t l e

5

C a r l K e e n

J e f f r e y B l u m b e r g

K e n n e t h G o l d b e r g

G a i l A . C r e s c i

P h . D .

P h . D . , F A S N , F A C N , C N S - S

M . D .

P h D , R D , L D , C N S C

W i l l i a m K r a e m e r

L e a n n e R e d m a n

S t a n l e y D u d r i c k

J o s e P i m i e n t o

P h . D . , F A C S M , F N S C A , F I S S N , F A C N

P h . D . , M S , F T O S

M . D . , F A C S

M . D . , F A C S

OUR SCIENTIFIC & MEDICAL ADVISORY BOARD

6

DREW BREES

Off icial National Spokesperson

7

WORLD CLASS ENDORSERS

J a s o n Wi tte nD a l l a s T i g h t E n d

R i ch Fro n i n g4 -T i m e R e e b o k ® C r o s s f i t ®

G a m e s C h a m p i o n

Trevo r B ay n eD r i v e r o f t h e A d v o C a r e N o .

6 F o r d F u s i o n i n t h e

N A S C A R ® C u p S e r i e s

M a r y B e t h Pro d ro m i d e s3 -T i m e R e e b o k ® C r o s s F i t ®

G a m e s M a s t e r s C h a m p i o n

M i ke B u rg e n e rH e a d C o a c h f o r

We i g h t l i f t i n g C e r t i f i c a t i o n sPROFESSIONAL AND AMATEUR ATHLETES , COACHES , ENTERTAINERS AND WORLD CHAMPIONS ARE FUELED BY ADVOCARE PRODUCTS

8

4 WAYS TO GET INVOLVEDW h e t h e r y o u w a n t t o b e c o m e a p r o d u c t u s e r , t a k e a d v a n t a g e o f t h e d i s c o u n t s o r e n g a g e i n t h e

b u s i n e s s o p p o r t u n i t y , A d v o C a r e c a n h e l p c h a n g e y o u r l i f e .

9

5 WAYS TO EARN INCOMERetail Prof its Earn up to 40% prof its on every product you sell .

Wholesale Commissions Sponsor other Distributors and earn f rom 5 to 20% commissions on every product they sell .

Overrides Earn income on your organizational volume.

Leadership Bonuses Earn additional bonuses (anywhere f rom 3 - 19.75%) on your complete organization.

Incentives, Trips & Bonuses Qualify for fabulous incentives and bonuses.

10

$1 ,000 - $1 ,999 30%

DISCOUNT LEVELS ENROLL AS A DISTRIBUTOR

TWO WAYS TO HIT ADVISOR (40%) :

25%

20%

40%

RETAIL AMOUNT | DISCOUNT

$500 - $999

$0 - $499

$2,000+ 1- 6 CONSECUTIVE PAY PERIODS

INCLUDING AT LEAST $500 IN PERSONAL VOLUME (PV)

$3,000+ 24 CONSECUTIVE PAY PERIODS

INCLUDING AT LEAST $500 IN PERSONAL VOLUME (PV)

AdvoCare offers a business opportunity for individuals interested in pursuing extra income. Many people across America are starting their

own AdvoCare business which empowers them to share AdvoCare products, earn additional

income, and make a difference along the way.

Your Benefits Include:

•Up to a 40% Product Discount

Access to the AdvoCare compensation plan

•Your personal AdvoCare website

•Online training, eligibility to attend nationwide training

events and valuable business tools

11

GETTING TO ADVISOR

Y O U

OR

$ 2 , 0 0 0 R E T A I L V O L U M E

ACCUMULATE $3,000 IN P/GV INCLUDING AT LEAST

$500 IN PERSONAL VOLUMEIN 24 CONSECUTIVE PAY

PERIODS

Y O U R D I S T R I B U T O R S

Y O U R R E T A I L

& P R E F E R R E D C U S T O M E R S

ADVISOR (40%)

ACCUMULATED IN 1-6 PAY PERIODS[ ]

ACCUMULATE $2,000 IN P/GV INCLUDING AT LEAST

$500 IN PERSONAL VOLUME IN ONE TO SIX (1-6)

CONSECUTIVE PAY PERIODS*

12GETTING TO ADVISOR EXAMPLE

ADVISOR (40%)

YOU $500

$300 $500 $200

$500

} $2,000 PGV YOU MADE IT!

THIS IS PERSONAL GROUP VOLUME (PGV)PC or DIST PC or DIST

PC or DIST

DIST

13

5 WAYS TO EARN INCOMERetail Prof its Earn up to 40% prof its on every product you sell .

Wholesale Commissions Sponsor other Distributors & Preferred Customers and earn f rom 5 to 20% commissions on every product they sell .

•These Build Proper Foundations

•Where Products Go… Business Flows

THE FIRST 2 WAYS

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YOU EARN $54

YOUR CUSTOMER

RETAIL PROFITS

OUR TOP 2 PRODUCTS

40% retail profit margin on products

Month Supply $134MNS & Spark

Avg. Retail Cost: ONLY $4.78 per day

15

YOU EARN $80

YOUR CUSTOMER

RETAIL PROFITSTHE 24 DAY JUMPSTART

40% retail profit margin on products

24 Day Bundle $200

Avg. Retail Cost: ONLY $8.33 per day

16

YOU EARN TEN CUSTOMERS

RETAIL PROFITS EARNINGS EXAMPLE

Month Supply $134

MNS & Spark

YOU AS AN ADVISOR 40% Discount

THEY PURCHASE:

$540

OR

24 Day Jumpstart $200

$800Earn $540 to $800

Reta i l Prof i t Just by gett ing 10 people

star ted on Products ! *

*All of the figures listed above are approximate earnings.  Earnings will vary according to the amount of effort a distributor

puts forth, and according to the amount of products sold.

You Advisor - 40%

Distributor 30%

Preferred Customer

20%

WHOLESALE COMMISSIONS

They place a $100 Retail Order… …and pay $80 (Saving 20%)

They Earn $10 (10% Commission From AdvoCare)

IT ALL STARTS WITH A RETAIL ORDER

*There is always a 40% margin attached to the retail value. Commissions flow upward and end when 40% has been paid out.

You Earn $10 (10% Commission From AdvoCare)

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5 WAYS TO EARN INCOME

•Only Available to Advisors

•Earn additional bonuses (anywhere from 3 - 19.75%) on your complete organization.

THE NEXT 3 WAYS

Overrides Earn income on your organizational volume.

Leadership Bonuses Earn additional bonuses (anywhere f rom 3 - 19.75%) on your complete organization.

Incentives, Trips & Bonuses Qualify for fabulous incentives and bonuses.

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$21.00 X .07

$1.47

BUSINESS VOLUME =

YOUR OVERRIDE (OR) EARNINGS= $1.47

OVERRIDES EQUALS 5% - 7% OF THE BUSINESS VOLUME

BUSINESS VOLUME IS APPROXIMATELY 50% OF ALL PRODUCT VOLUME UNDERNEATH ANY AND ALL OF YOUR ADVISORS THROUGH 3 LEVELS

In this example the Business Volume (BV) for Metabolic Nutrition System is roughly $21.00.

As a result, we multiply $21 X .07 (Override)

$41.95 Retail Volume

Total Value

$21 Business Volume

½ the Value

YOU AS AN ADVISOR 40% Discount

YOUR 1st ADVISOR 40% Discount

BV $21

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OVERRIDE EXAMPLE DAILY MNS STRIP PACK

14 DAILY STRIPS IN EACH BOX

Theoret ica l ly for ever y st r ip consumed through 3 leve ls o f your ent i re organizat ion , you earn 10 cent of overr ide in other words that would be 10 cents per day through 3 leve ls o f your ent i re organizat ion .

21

OVERRIDE EXAMPLE SPARK PACKETS

14 PACKETS IN EACH POUCH

Theoret ica l ly for ever y packet consumed through 3 leve ls o f your ent i re organizat ion , you earn 6 cent of overr ide . In other words , that would be 6 cents per day through 3 leve ls o f your ent i re organizat ion .

OverrideOverride

$41.95

BV = $21.00

$21.00 X .07$1.47

OVERRIDE EXAMPLES with volume

$40,000

BV = $1,500 BV = $20,000

$105 $1400

$1,500 X .07

$20,000 X .07

Override

*All figures are based upon the maximum 7% available override. PGV requirements apply.

$3,000

ADVISOR 40% $0 Retail Volume

New Distributor $1500 Retail

Volume

ADVISOR 40% $0 Retail Volume

WHAT IS A STAR LEG?

YOU ADVISOR - 40%

HOW RECRUITING WIDTH AFFECTS LEADERSHIP BONUSES…

ADVISOR 40% $105 OVERRIDE

ADVISOR 40% $140 OVERRIDE

ADVISOR 40% $70 OVERRIDE

YES NO YES

ADVISOR 40% $0 Retail Volume

*All of the figures listed above are approximate earnings.  Earnings will vary according to the amount of effort a distributor puts forth, and according to the amount of products sold.

$3 ,000 RV

ADVISOR 40% $1000 Retail

Volume

ADVISOR 40% $1000 Retail

Volume

$ 4 ,000 RV

New Distributor $500 Retail

Volume

In this example… You have 2 star legs,

working towards a 3rd.

$100+ OF OVERRIDE ($3000+ OF RETAIL VOLUME)

CONSTITUTES A STAR LEG OF BUSINESS

$2 ,000 RV

NEW DISTRIBUTOR LAUNCH PARTY: 3 WEEKS TH

INK

3TH

INK

3x3

EARN COMMISSIONS

INCREASE DISCOUNT CHAMPION’S PATHWAY

New Distributor $100+ BONUS!

+

EARN COMMISSIONS

INCREASE DISCOUNT

CHAMPION’S PATHWAY New Distributor $100+ BONUS!

EARN COMMISSIONS

INCREASE DISCOUNT

CHAMPION’S PATHWAY New Distributor $100+ BONUS!

EARN COMMISSIONS

INCREASE DISCOUNT

CHAMPION’S PATHWAY New Distributor $100+ BONUS!

+YOU: REACH ADVISOR / 40% DISCOUNT / TRIP ELIGIBLE

CHAMPIONS PATHWAY NEW DISTRIBUTOR $400 BONUS CHAMPION’S PATHWAY NEW ADVISOR $500 BONUS